Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 156
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 2 hours ago. Runs every hour.

Sent as a qualified lead
31 days ago
events_received: 1
MetaArjun MacLeod, lead from Sep 6, 2026Meta clickMeta browserEmailPhone

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 156
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 2 hours ago. Runs every hour.

Sent as a qualified lead
31 days ago
events_received: 1
MetaArjun MacLeod, lead from Sep 6, 2026Meta clickMeta browserEmailPhone

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 161
Rejected: 0
Retracted: 0

Can match qualified leads100%

30% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 151
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788700602,
        "event_id": "ld-saumuv-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "696a9a27e4..."
          ],
          "ph": [
            "9cbf8a66a0..."
          ],
          "fn": [
            "fa4f7155e1..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "4519511cbe..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "a5128b4897..."
          ],
          "fbc": "fb.1.1788700462612.IwARlNwb0dXyNkRgtiALHDKJRTjG",
          "fbp": "fb.1.1788596922612.678217009",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

32 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsSofia Thompson, lead from Sep 4, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-eo9s2d-q",
        "eventTimestamp": "2026-09-07T01:58:00+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwdavQHlJzTuvNKO6mHZfFPHeR"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "5a1bbdd033..."
            },
            {
              "phoneNumber": "3b2bd9be47..."
            },
            {
              "address": {
                "givenName": "86846e84f9...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T3G 5K1"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

32 days ago

events_received: 1

MetaSofia Thompson, lead from Sep 4, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788746280,
        "event_id": "ld-eo9s2d-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "5a1bbdd033..."
          ],
          "ph": [
            "410f7e46ea..."
          ],
          "fn": [
            "86846e84f9..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "5df5dbf165..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "951ad15bf9..."
          ],
          "fbp": "fb.1.1788206659814.324285513",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

32 days ago

Accepted.

Microsoft AdsSofia Thompson, lead from Sep 4, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-07T01:58:00.927Z",
        "HashedEmailAddress": "5a1bbdd033...",
        "HashedPhoneNumber": "3b2bd9be47...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Rejected: qualified lead

32 days ago

The Microsoft click ID was not found.

Microsoft AdsFatima Nguyen, lead from Sep 5, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-05T22:16:07.312Z",
        "HashedEmailAddress": "76f46f93a1...",
        "HashedPhoneNumber": "f574054813...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

32 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsFatima Nguyen, lead from Sep 5, 2026Google clickGoogle click (iOS web)EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1wop7ws-q",
        "eventTimestamp": "2026-09-05T22:16:07+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwyQ95HNxAl-E7gqedCBhhH26K",
          "wbraid": "CjkKAQk1P2PmN5seYFJaz9zoP8RjWr7b38P1"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "76f46f93a1..."
            },
            {
              "phoneNumber": "f574054813..."
            },
            {
              "address": {
                "givenName": "10c932ece8...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T3J 1B8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

32 days ago

events_received: 1

MetaFatima Nguyen, lead from Sep 5, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788646567,
        "event_id": "ld-1wop7ws-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "76f46f93a1..."
          ],
          "ph": [
            "3038d6ad9d..."
          ],
          "fn": [
            "10c932ece8..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "267e992025..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "b3f15a0122..."
          ],
          "fbp": "fb.1.1788387367312.100857391",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

32 days ago

Accepted.

Microsoft AdsDaniel Martin, lead from Sep 5, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-05T18:03:31.793Z",
        "HashedEmailAddress": "8236fdf7a2...",
        "HashedPhoneNumber": "00c500e979...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

32 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsDaniel Martin, lead from Sep 5, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-2onf4d-q",
        "eventTimestamp": "2026-09-05T18:03:31+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "8236fdf7a2..."
            },
            {
              "phoneNumber": "00c500e979..."
            },
            {
              "address": {
                "givenName": "bd3dae5fb9...",
                "familyName": "b6f8d434a8...",
                "regionCode": "CA",
                "postalCode": "T3H 8S0"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

32 days ago

events_received: 1

MetaDaniel Martin, lead from Sep 5, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788631411,
        "event_id": "ld-2onf4d-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "8236fdf7a2..."
          ],
          "ph": [
            "620d393295..."
          ],
          "fn": [
            "bd3dae5fb9..."
          ],
          "ln": [
            "b6f8d434a8..."
          ],
          "zp": [
            "168ee66a7f..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "6756c9e106..."
          ],
          "fbc": "fb.1.1788631095793.IwARfNActgvcy22j_HQ9CP85bQTq",
          "fbp": "fb.1.1788372211793.128451096",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

32 days ago

Accepted.

Microsoft AdsMaya Morin, lead from Sep 5, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-05T12:50:23.645Z",
        "HashedEmailAddress": "56746183fb...",
        "HashedPhoneNumber": "f988ff1eff...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

32 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsMaya Morin, lead from Sep 5, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-duayzg-q",
        "eventTimestamp": "2026-09-05T12:50:23+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "56746183fb..."
            },
            {
              "phoneNumber": "f988ff1eff..."
            },
            {
              "address": {
                "givenName": "a95db5b0ac...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T2A 2N4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

32 days ago

events_received: 1

MetaMaya Morin, lead from Sep 5, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788612623,
        "event_id": "ld-duayzg-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "56746183fb..."
          ],
          "ph": [
            "fe49fa9ae2..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "056da4c70f..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f8130ddee1..."
          ],
          "fbp": "fb.1.1788180623645.907041127",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

32 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsNadia Wilson, lead from Sep 3, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1j70qhj-q",
        "eventTimestamp": "2026-09-06T10:17:43+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwWbHLPvhDsyk7NFImPJE0IARD"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "06681a496f..."
            },
            {
              "phoneNumber": "d761856bf8..."
            },
            {
              "address": {
                "givenName": "dbaf86dd80...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T3S 1C6"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

32 days ago

events_received: 1

MetaNadia Wilson, lead from Sep 3, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788689863,
        "event_id": "ld-1j70qhj-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "06681a496f..."
          ],
          "ph": [
            "9db06f639f..."
          ],
          "fn": [
            "dbaf86dd80..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "ee91a1e0f6..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "907120571f..."
          ],
          "fbp": "fb.1.1788283015061.26879452",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

32 days ago

Accepted.

Microsoft AdsNadia Wilson, lead from Sep 3, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-06T10:17:43.491Z",
        "HashedEmailAddress": "06681a496f...",
        "HashedPhoneNumber": "d761856bf8...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

32 days ago

events_received: 1

MetaWei Wilson, lead from Sep 5, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788598456,
        "event_id": "ld-k57hwl-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "25bb903471..."
          ],
          "ph": [
            "920aaa79a9..."
          ],
          "fn": [
            "1ed2b38c11..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "c983c64d18..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "39e878a2c5..."
          ],
          "fbp": "fb.1.1787907256803.443414681",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

32 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsWei Wilson, lead from Sep 5, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-k57hwl-q",
        "eventTimestamp": "2026-09-05T08:54:16+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "25bb903471..."
            },
            {
              "phoneNumber": "ce13617d1f..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T3J 0L8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

32 days ago

Accepted.

Microsoft AdsWei Wilson, lead from Sep 5, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-05T08:54:16.803Z",
        "HashedEmailAddress": "25bb903471...",
        "HashedPhoneNumber": "ce13617d1f...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

32 days ago

events_received: 1

MetaLeila MacLeod, lead from Sep 5, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788594232,
        "event_id": "ld-s0v15w-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ec99a31989..."
          ],
          "ph": [
            "b1b35ae16c..."
          ],
          "fn": [
            "b811f03f71..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "c1d3b9611c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "e81bfafd68..."
          ],
          "fbc": "fb.1.1788594232578.9595.IwARNhyq9s1Rd-GDTLHhnHDWVIMg",
          "fbp": "fb.1.1788507832578.9595.11405786",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

32 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLeila MacLeod, lead from Sep 5, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-s0v15w-q",
        "eventTimestamp": "2026-09-05T07:43:52+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ec99a31989..."
            },
            {
              "phoneNumber": "71bfc9480a..."
            },
            {
              "address": {
                "givenName": "b811f03f71...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T3M 8C2"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

32 days ago

Accepted.

Microsoft AdsLeila MacLeod, lead from Sep 5, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-05T07:43:52.578Z",
        "HashedEmailAddress": "ec99a31989...",
        "HashedPhoneNumber": "71bfc9480a...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

32 days ago

Accepted.

Microsoft AdsJordan Wilson, lead from Sep 4, 2026Microsoft clickEmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-05T05:57:53.401Z",
        "MicrosoftClickId": "gsoda8iiypfka42c_sh9hzchlun9tvxj",
        "HashedEmailAddress": "fee8862fef...",
        "HashedPhoneNumber": "810f9b3c7d...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

32 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsJordan Wilson, lead from Sep 4, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1morgmf-q",
        "eventTimestamp": "2026-09-05T05:57:53+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "fee8862fef..."
            },
            {
              "phoneNumber": "810f9b3c7d..."
            },
            {
              "address": {
                "givenName": "136c676576...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T2W 4N4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

32 days ago

events_received: 1

MetaJordan Wilson, lead from Sep 4, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788587873,
        "event_id": "ld-1morgmf-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "fee8862fef..."
          ],
          "ph": [
            "0d8c2e6698..."
          ],
          "fn": [
            "136c676576..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "f6786f1725..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "549610525c..."
          ],
          "fbp": "fb.1.1787983073401.227219391",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending