Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 156
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 2 hours ago. Runs every hour.

Sent as a qualified lead
28 days ago
events_received: 1
MetaAva Hassan, lead from Sep 9, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 156
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 2 hours ago. Runs every hour.

Sent as a qualified lead
28 days ago
events_received: 1
MetaAva Hassan, lead from Sep 9, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 161
Rejected: 0
Retracted: 0

Can match qualified leads100%

30% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 151
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788941596,
        "event_id": "ld-fyl11o-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "a6bebaed30..."
          ],
          "ph": [
            "38dee6f636..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "4c3fc676cb..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "0373ddfc7f..."
          ],
          "fbp": "fb.1.1788595996850.673016675",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

28 days ago

events_received: 1

MetaGrace Dubois, lead from Sep 7, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789017978,
        "event_id": "ld-1latg5k-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "92cb1fb6cd..."
          ],
          "ph": [
            "c1aca131e4..."
          ],
          "fn": [
            "e010fd1ce1..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "1d3bb5c399..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "68088716c2..."
          ],
          "fbp": "fb.1.1788465327523.407141580",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

28 days ago

Accepted.

Microsoft AdsGrace Dubois, lead from Sep 7, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-10T05:26:18.935Z",
        "HashedEmailAddress": "92cb1fb6cd...",
        "HashedPhoneNumber": "dcda1a171d...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

28 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsGrace Dubois, lead from Sep 7, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1latg5k-q",
        "eventTimestamp": "2026-09-10T05:26:18+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwKFdDg4TghZL4R3YIc7fYclDY"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "92cb1fb6cd..."
            },
            {
              "phoneNumber": "dcda1a171d..."
            },
            {
              "address": {
                "givenName": "e010fd1ce1...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T2H 7H8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

28 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsEthan Campbell, lead from Sep 8, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-nvftcz-q",
        "eventTimestamp": "2026-09-09T03:10:57+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwZTNCZYQDOAcwjJPxTfjbX_ZG"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "39add1310a..."
            },
            {
              "phoneNumber": "8470adfc75..."
            },
            {
              "address": {
                "givenName": "7b8bd6c0ab...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T3R 6L8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

28 days ago

events_received: 1

MetaEthan Campbell, lead from Sep 8, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788923457,
        "event_id": "ld-nvftcz-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "39add1310a..."
          ],
          "ph": [
            "a136b20e33..."
          ],
          "fn": [
            "7b8bd6c0ab..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "93ee34d4b9..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f7c25e2c59..."
          ],
          "fbp": "fb.1.1788767937762.581407736",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

28 days ago

Accepted.

Microsoft AdsEthan Campbell, lead from Sep 8, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-09T03:10:57.761Z",
        "HashedEmailAddress": "39add1310a...",
        "HashedPhoneNumber": "8470adfc75...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

28 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLiam Garcia, lead from Sep 8, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1wpvh40-q",
        "eventTimestamp": "2026-09-09T01:31:41+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "666d3695de..."
            },
            {
              "phoneNumber": "4fbcd84292..."
            },
            {
              "address": {
                "givenName": "f73137d930...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T3T 4C3"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

28 days ago

Accepted.

Microsoft AdsLiam Garcia, lead from Sep 8, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-09T01:31:41.349Z",
        "HashedEmailAddress": "666d3695de...",
        "HashedPhoneNumber": "4fbcd84292...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

28 days ago

events_received: 1

MetaLiam Garcia, lead from Sep 8, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788917501,
        "event_id": "ld-1wpvh40-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "666d3695de..."
          ],
          "ph": [
            "38dee6f636..."
          ],
          "fn": [
            "f73137d930..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "3cc79ff49d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "255af14ab0..."
          ],
          "fbc": "fb.1.1788917501349.7195.IwARZnmGTleAQ1mqlfBVZA2FjToJ",
          "fbp": "fb.1.1788831101349.7195.181651330",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a retraction of the spam lead

29 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 8, 2026Google click

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-09T22:42:01+00:00",
        "orderId": "6e3fe3e7-6f3f-4703-a693-00006a3fdd9b"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

29 days ago

Accepted.

Microsoft AdsAva Morin, lead from Sep 8, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-08T15:13:09.149Z",
        "HashedEmailAddress": "b640e69076...",
        "HashedPhoneNumber": "711d7db3c1...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

29 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAva Morin, lead from Sep 8, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1k1ko62-q",
        "eventTimestamp": "2026-09-08T15:13:09+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw2C1mxkrwjP_EZKMpYHYDEGd6"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "b640e69076..."
            },
            {
              "phoneNumber": "711d7db3c1..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T2Y 3E2"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

29 days ago

events_received: 1

MetaAva Morin, lead from Sep 8, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788880389,
        "event_id": "ld-1k1ko62-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "b640e69076..."
          ],
          "ph": [
            "9cbf8a66a0..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "27bb146866..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "06826b7f32..."
          ],
          "fbp": "fb.1.1788880260149.444702330",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

29 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsTyler Chen, lead from Sep 8, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-hcj1ij-q",
        "eventTimestamp": "2026-09-08T13:00:18+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "686ebb1000..."
            },
            {
              "phoneNumber": "e56d84bcad..."
            },
            {
              "address": {
                "givenName": "b258f86148...",
                "familyName": "3abd72ec63...",
                "regionCode": "CA",
                "postalCode": "T2Y 2H8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Rejected: qualified lead

29 days ago

The Microsoft click ID was not found.

Microsoft AdsTyler Chen, lead from Sep 8, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-08T13:00:18.049Z",
        "HashedEmailAddress": "686ebb1000...",
        "HashedPhoneNumber": "e56d84bcad...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

29 days ago

events_received: 1

MetaTyler Chen, lead from Sep 8, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788872418,
        "event_id": "ld-hcj1ij-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "686ebb1000..."
          ],
          "ph": [
            "c6e0d4acb6..."
          ],
          "fn": [
            "b258f86148..."
          ],
          "ln": [
            "3abd72ec63..."
          ],
          "zp": [
            "4c1a64c400..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "8bc46d53bd..."
          ],
          "fbc": "fb.1.1788872260049.IwAR45CJA618leO3tDWeAvMZl98W",
          "fbp": "fb.1.1788613218049.413343497",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

29 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLeila Patel, lead from Sep 8, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-mx9tu9-q",
        "eventTimestamp": "2026-09-08T07:47:41+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwTw4jkB9Gos7HiTYZgLM27ZYg"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "a6d1aa008b..."
            },
            {
              "phoneNumber": "d99029e445..."
            },
            {
              "address": {
                "givenName": "b811f03f71...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T2X 8R5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

29 days ago

Accepted.

Microsoft AdsLeila Patel, lead from Sep 8, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-08T07:47:41.236Z",
        "HashedEmailAddress": "a6d1aa008b...",
        "HashedPhoneNumber": "d99029e445...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

29 days ago

events_received: 1

MetaLeila Patel, lead from Sep 8, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788853661,
        "event_id": "ld-mx9tu9-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "a6d1aa008b..."
          ],
          "ph": [
            "218db99f92..."
          ],
          "fn": [
            "b811f03f71..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "795aedea1d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "9ae1187b2a..."
          ],
          "fbp": "fb.1.1788853539236.60331952",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a retraction of the spam lead

29 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 7, 2026

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-09T05:38:20+00:00",
        "orderId": "44b4256a-43b4-442b-a41b-000040b41f1e"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

29 days ago

events_received: 1

MetaRyan Brown, lead from Sep 7, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788839808,
        "event_id": "ld-1r9jprc-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ac81ab8ca3..."
          ],
          "ph": [
            "89fb590015..."
          ],
          "fn": [
            "e0e3a2b647..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "1e4d9ab6a3..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "5a5d8bdaae..."
          ],
          "fbp": "fb.1.1788839405859.24392373",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

29 days ago

Accepted.

Microsoft AdsRyan Brown, lead from Sep 7, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-08T03:56:48.858Z",
        "HashedEmailAddress": "ac81ab8ca3...",
        "HashedPhoneNumber": "e64db7d019...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

29 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsRyan Brown, lead from Sep 7, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1r9jprc-q",
        "eventTimestamp": "2026-09-08T03:56:48+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ac81ab8ca3..."
            },
            {
              "phoneNumber": "e64db7d019..."
            },
            {
              "address": {
                "givenName": "e0e3a2b647...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2J 4C4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

30 days ago

events_received: 1

MetaMaya Thompson, lead from Sep 7, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788824317,
        "event_id": "ld-1j7p0l4-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d7bcdfbb2f..."
          ],
          "ph": [
            "d90a5c9cdd..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "1d47b928e6..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "40562beebe..."
          ],
          "fbc": "fb.1.1788824233318.IwAR1IERYZLy6fiI8nckPvJlhIFZ",
          "fbp": "fb.1.1788720637318.773015425",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending