Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 53 minutes ago. Runs every hour.

Sent as a qualified lead
27 days ago
events_received: 1
MetaGrace Ahmed, lead from Sep 10, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 53 minutes ago. Runs every hour.

Sent as a qualified lead
27 days ago
events_received: 1
MetaGrace Ahmed, lead from Sep 10, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 162
Rejected: 0
Retracted: 0

Can match qualified leads100%

31% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 152
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789037356,
        "event_id": "ld-1icgfno-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "f5fa38894e..."
          ],
          "ph": [
            "58dd5c12ae..."
          ],
          "fn": [
            "e010fd1ce1..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "08b83d5b22..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "993c7f8fe3..."
          ],
          "fbp": "fb.1.1788778156438.625527473",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

27 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsGrace Ahmed, lead from Sep 10, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1icgfno-q",
        "eventTimestamp": "2026-09-10T10:49:16+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "f5fa38894e..."
            },
            {
              "phoneNumber": "8a6ae9990b..."
            },
            {
              "address": {
                "givenName": "e010fd1ce1...",
                "familyName": "9af2921d3f...",
                "regionCode": "CA",
                "postalCode": "T2N 5K4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

27 days ago

events_received: 1

MetaArjun Nguyen, lead from Sep 7, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789110673,
        "event_id": "ld-1xtbws9-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "0c4417d1ef..."
          ],
          "ph": [
            "653d7588cc..."
          ],
          "fn": [
            "fa4f7155e1..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "27394c54ee..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "1f21b88195..."
          ],
          "fbp": "fb.1.1788715773925.649019006",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

27 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsArjun Nguyen, lead from Sep 7, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1xtbws9-q",
        "eventTimestamp": "2026-09-11T07:11:13+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwhJWkRoHjFVYCCDR7wZdSfY15"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0c4417d1ef..."
            },
            {
              "phoneNumber": "da7007e9f4..."
            },
            {
              "address": {
                "givenName": "fa4f7155e1...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T3B 7E5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

27 days ago

Accepted.

Microsoft AdsArjun Nguyen, lead from Sep 7, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-11T07:11:13.294Z",
        "HashedEmailAddress": "0c4417d1ef...",
        "HashedPhoneNumber": "da7007e9f4...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

27 days ago

Accepted.

Microsoft AdsWei Thompson, lead from Sep 9, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-10T02:58:06.656Z",
        "HashedEmailAddress": "7a271bc65a...",
        "HashedPhoneNumber": "7cdabf2d72...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

27 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsWei Thompson, lead from Sep 9, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-n3zo7l-q",
        "eventTimestamp": "2026-09-10T02:58:06+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw1Nhw9oYssaWvRG0uF0AMPj7c"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "7a271bc65a..."
            },
            {
              "phoneNumber": "7cdabf2d72..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T3V 0P4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

27 days ago

events_received: 1

MetaWei Thompson, lead from Sep 9, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789009086,
        "event_id": "ld-n3zo7l-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "7a271bc65a..."
          ],
          "ph": [
            "5801047cc6..."
          ],
          "fn": [
            "1ed2b38c11..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "6e77ad05f2..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "1a3a0cbb23..."
          ],
          "fbc": "fb.1.1788913892123.IwAR7JAPeYaj6mxOadYd5DAng1m8",
          "fbp": "fb.1.1788749886656.939034884",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

27 days ago

Accepted.

Microsoft AdsGrace Garcia, lead from Sep 9, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-10T00:20:16.136Z",
        "HashedEmailAddress": "26d00bacb7...",
        "HashedPhoneNumber": "1b72d17278...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Rejected: qualified lead

27 days ago

The click is older than this conversion action's click-through window.

Google AdsGrace Garcia, lead from Sep 9, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1ynapv6-q",
        "eventTimestamp": "2026-09-10T00:20:16+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwxVxSNJ8L88mIk_bo5dTEI9zS"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "26d00bacb7..."
            },
            {
              "phoneNumber": "1b72d17278..."
            },
            {
              "address": {
                "givenName": "e010fd1ce1...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T2N 7P6"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

28 days ago

events_received: 1

MetaGrace Garcia, lead from Sep 9, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788999616,
        "event_id": "ld-1ynapv6-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "26d00bacb7..."
          ],
          "ph": [
            "3c54145d3d..."
          ],
          "fn": [
            "e010fd1ce1..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "f9245c285c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "984356b1b5..."
          ],
          "fbp": "fb.1.1788947776137.180766292",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

28 days ago

events_received: 1

MetaAva Hassan, lead from Sep 6, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789078731,
        "event_id": "ld-1f9wixe-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "6265b86ce2..."
          ],
          "ph": [
            "a1f6f8211c..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "05431d8a35..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "ed275f9347..."
          ],
          "fbc": "fb.1.1788582048515.IwAROLAVHoWNEBDrRZT4UcpAJ3qU",
          "fbp": "fb.1.1788500021398.961927811",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

28 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAva Hassan, lead from Sep 6, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1f9wixe-q",
        "eventTimestamp": "2026-09-10T22:18:51+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwAnOh27hffWTSTiLO_VGu5bub"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "6265b86ce2..."
            },
            {
              "phoneNumber": "abfeaf9b11..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T3X 1R6"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

28 days ago

Accepted.

Microsoft AdsAva Hassan, lead from Sep 6, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-10T22:18:51.706Z",
        "HashedEmailAddress": "6265b86ce2...",
        "HashedPhoneNumber": "abfeaf9b11...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

28 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsHannah Garcia, lead from Sep 9, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-eoyfba-q",
        "eventTimestamp": "2026-09-09T15:43:56+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d1615d5c0d..."
            },
            {
              "phoneNumber": "4bc77a5ef6..."
            },
            {
              "address": {
                "givenName": "fc881aa34d...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T2Y 8R3"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

28 days ago

events_received: 1

MetaHannah Garcia, lead from Sep 9, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788968636,
        "event_id": "ld-eoyfba-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d1615d5c0d..."
          ],
          "ph": [
            "f5ae4643e6..."
          ],
          "fn": [
            "fc881aa34d..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "6862dc9a96..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "4016d73832..."
          ],
          "fbp": "fb.1.1788968378674.413934524",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

28 days ago

Accepted.

Microsoft AdsHannah Garcia, lead from Sep 9, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-09T15:43:56.674Z",
        "HashedEmailAddress": "d1615d5c0d...",
        "HashedPhoneNumber": "4bc77a5ef6...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

28 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsWei Okafor, lead from Sep 9, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1gyf9ou-q",
        "eventTimestamp": "2026-09-09T13:07:24+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwREE7BIiukbbD_QSBKq925ey4"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "9b1842296f..."
            },
            {
              "phoneNumber": "7e9294f009..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "80e4d16170...",
                "regionCode": "CA",
                "postalCode": "T3H 3S5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

28 days ago

events_received: 1

MetaWei Okafor, lead from Sep 9, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788959244,
        "event_id": "ld-1gyf9ou-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "9b1842296f..."
          ],
          "ph": [
            "f55cba5757..."
          ],
          "fn": [
            "1ed2b38c11..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "5b0402003c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d9dfd43f2d..."
          ],
          "fbp": "fb.1.1788786444794.968440921",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Rejected: qualified lead

28 days ago

The Microsoft click ID was not found.

Microsoft AdsWei Okafor, lead from Sep 9, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-09T13:07:24.794Z",
        "HashedEmailAddress": "9b1842296f...",
        "HashedPhoneNumber": "7e9294f009...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

28 days ago

events_received: 1

MetaEmily Hassan, lead from Sep 9, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788950909,
        "event_id": "ld-1o7ue4l-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ce7231d92f..."
          ],
          "ph": [
            "bceb0ee038..."
          ],
          "fn": [
            "e8e9689dea..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "0c2c127bae..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "719d0127d1..."
          ],
          "fbp": "fb.1.1788950737022.333246565",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

28 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsEmily Hassan, lead from Sep 9, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1o7ue4l-q",
        "eventTimestamp": "2026-09-09T10:48:29+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ce7231d92f..."
            },
            {
              "phoneNumber": "7f27a8cb42..."
            },
            {
              "address": {
                "givenName": "e8e9689dea...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T2R 3S3"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

28 days ago

Accepted.

Microsoft AdsEmily Hassan, lead from Sep 9, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-09T10:48:29.022Z",
        "HashedEmailAddress": "ce7231d92f...",
        "HashedPhoneNumber": "7f27a8cb42...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

28 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAva Hassan, lead from Sep 9, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-fyl11o-q",
        "eventTimestamp": "2026-09-09T08:13:16+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "a6bebaed30..."
            },
            {
              "phoneNumber": "4fbcd84292..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T3L 6A8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

28 days ago

Accepted.

Microsoft AdsAva Hassan, lead from Sep 9, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-09T08:13:16.850Z",
        "HashedEmailAddress": "a6bebaed30...",
        "HashedPhoneNumber": "4fbcd84292...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending