Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

35% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Every eligible lead went

Google Ads Sending

714-867-7742 · Qualified lead (CRO Engine)

Sent: 72
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Microsoft Ads

ActivityLast run 22 minutes ago. Runs every hour.

Rejected: qualified lead

2 days ago

The Microsoft click ID was not found.

Microsoft AdsAmara Roy, lead from Oct 1, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-05T23:21:26.788Z",
        "HashedEmailAddress": "436e8d8a7e...",
        "HashedPhoneNumber": "d761856bf8...",
        "ConversionValue": 180,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

35% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Every eligible lead went

Google Ads Sending

714-867-7742 · Qualified lead (CRO Engine)

Sent: 72
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Microsoft Ads

ActivityLast run 22 minutes ago. Runs every hour.

Rejected: qualified lead

2 days ago

The Microsoft click ID was not found.

Microsoft AdsAmara Roy, lead from Oct 1, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-05T23:21:26.788Z",
        "HashedEmailAddress": "436e8d8a7e...",
        "HashedPhoneNumber": "d761856bf8...",
        "ConversionValue": 180,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Microsoft Ads Sending

188225506 · Qualified lead (CRO Engine)

Sent: 70
Rejected: 4
Retracted: 0

Can match qualified leads100%

3% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$180 per qualified lead.

Rejected: qualified lead

7 days ago

The Microsoft click ID was not found.

Microsoft AdsAisha Morin, lead from Sep 27, 2026Microsoft clickEmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-30T22:25:41.422Z",
        "MicrosoftClickId": "kzdhwpj7n1bdglka6itkz1asno-stolg",
        "HashedEmailAddress": "36e067afa1...",
        "HashedPhoneNumber": "06ce0761af...",
        "ConversionValue": 180,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Rejected: qualified lead

7 days ago

The Microsoft click ID was not found.

Microsoft AdsEthan Kowalski, lead from Sep 29, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-30T21:57:17.102Z",
        "HashedEmailAddress": "c02385f232...",
        "HashedPhoneNumber": "047fbcf4be...",
        "ConversionValue": 180,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Rejected: qualified lead

16 days ago

The click ID could not be decoded.

Google AdsNadia Dubois, lead from Sep 19, 2026Google clickGoogle click (iOS web)EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "7148677742"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-ezl0gn-q",
        "eventTimestamp": "2026-09-22T02:20:33+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwl93nEh5MKgOhd1z7eLLH_nt7",
          "wbraid": "CjkKAQjt5zdNtwUgL2NNpm88wzl9azytLVWg"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "2e44991623..."
            },
            {
              "phoneNumber": "8579c852d9..."
            },
            {
              "address": {
                "givenName": "dbaf86dd80...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T3L 7L0"
              }
            }
          ]
        },
        "conversionValue": 180,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Rejected: qualified lead

19 days ago

The click is older than this conversion action's click-through window.

Google AdsOmar Morin, lead from Sep 14, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "7148677742"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-18o7che-q",
        "eventTimestamp": "2026-09-18T16:43:27+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwPRtTPJ_I-c6TWGd0kxDjuEcY"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "3630d8942d..."
            },
            {
              "phoneNumber": "74205f5f4a..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T2W 3N1"
              }
            }
          ]
        },
        "conversionValue": 180,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Rejected: qualified lead

21 days ago

The Microsoft click ID was not found.

Microsoft AdsKenji Dubois, lead from Sep 15, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-16T18:07:57.211Z",
        "HashedEmailAddress": "d072f1ca4b...",
        "HashedPhoneNumber": "d04f3fb8e1...",
        "ConversionValue": 180,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Rejected: qualified lead

33 days ago

The Microsoft click ID was not found.

Microsoft AdsEthan Wilson, lead from Sep 3, 2026EmailPhone

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-04T21:53:28.804Z",
        "HashedEmailAddress": "cf56af1385...",
        "HashedPhoneNumber": "0165b97860...",
        "ConversionValue": 180,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Rejected: qualified lead

38 days ago

The click is older than this conversion action's click-through window.

Google AdsWei Brown, lead from Aug 19, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "7148677742"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-gn4vhz-q",
        "eventTimestamp": "2026-08-22T01:12:51+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwMGZH0T8x8U85z8h3Q6iWXmVO"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "6b1c5edc29..."
            },
            {
              "phoneNumber": "0dffe0c5e6..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2W 0H3"
              }
            }
          ]
        },
        "conversionValue": 180,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Rejected: qualified lead

38 days ago

The Microsoft click ID was not found.

Microsoft AdsOmar Ahmed, lead from Aug 11, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-14T03:38:30.320Z",
        "HashedEmailAddress": "6024d43e4f...",
        "HashedPhoneNumber": "e64db7d019...",
        "ConversionValue": 180,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Rejected: qualified lead

38 days ago

The Microsoft click ID was not found.

Microsoft AdsCaleb Nguyen, lead from Aug 27, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-29T16:55:07.956Z",
        "HashedEmailAddress": "ccff186ed7...",
        "HashedPhoneNumber": "5a529512f1...",
        "ConversionValue": 180,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Microsoft Ads Sending