Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

88% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Every eligible lead went

Google Ads Sending

289-440-3971 · Qualified lead (CRO Engine)

Sent: 36
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 1 hour ago. Runs every hour.

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsOmar Patel, lead from Aug 26, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1cxhfei-q",
        "eventTimestamp": "2026-08-26T06:40:11+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1aa64412ac..."
            },
            {
              "phoneNumber": "94a51b95de..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T3V 4N4"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

88% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Every eligible lead went

Google Ads Sending

289-440-3971 · Qualified lead (CRO Engine)

Sent: 36
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 1 hour ago. Runs every hour.

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsOmar Patel, lead from Aug 26, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1cxhfei-q",
        "eventTimestamp": "2026-08-26T06:40:11+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1aa64412ac..."
            },
            {
              "phoneNumber": "94a51b95de..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T3V 4N4"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000383903756 · QualifiedLead

Sent: 38
Rejected: 0
Retracted: 0

Can match qualified leads100%

45% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$2,500 per qualified lead.

Sent as a qualified lead

38 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsHannah Morin, lead from Aug 26, 2026Google click (iOS web)EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-167tpzx-q",
        "eventTimestamp": "2026-08-30T11:05:44+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "wbraid": "CjkKAQgkyI8VScqsrzNJv6LTxZk6HLf8Suo2"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "a995e204a9..."
            },
            {
              "phoneNumber": "d761856bf8..."
            },
            {
              "address": {
                "givenName": "fc881aa34d...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T3W 6N7"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsHannah Okafor, lead from Aug 26, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-7uus8p-q",
        "eventTimestamp": "2026-08-26T20:38:26+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d379d44599..."
            },
            {
              "phoneNumber": "5a529512f1..."
            },
            {
              "address": {
                "givenName": "fc881aa34d...",
                "familyName": "80e4d16170...",
                "regionCode": "CA",
                "postalCode": "T3R 0S7"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAva Brown, lead from Aug 26, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-6reckg-q",
        "eventTimestamp": "2026-08-29T21:18:08+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "638368754d..."
            },
            {
              "phoneNumber": "5801675f8b..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T3B 0R3"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsSofia MacLeod, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-66qv2x-q",
        "eventTimestamp": "2026-08-28T10:05:05+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ef0801331d..."
            },
            {
              "phoneNumber": "92fc1720f7..."
            },
            {
              "address": {
                "givenName": "86846e84f9...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T3V 6M6"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLiam Campbell, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-117rf0i-q",
        "eventTimestamp": "2026-08-29T18:07:02+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "90042c46a1..."
            },
            {
              "phoneNumber": "d80ced3804..."
            },
            {
              "address": {
                "givenName": "f73137d930...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T3P 5C0"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaAva Singh, lead from Aug 24, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787646459,
        "event_id": "ld-117xq0g-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "f5deadd8a5..."
          ],
          "ph": [
            "4c57c0ca86..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "f4d25158cc..."
          ],
          "zp": [
            "b536248364..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "08ba462974..."
          ],
          "fbc": "fb.1.1787445049551.IwARJIjX2mKM-KVj8rM4CepQNALF",
          "fbp": "fb.1.1787395921884.580804013",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaChloe Hassan, lead from Aug 24, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787627362,
        "event_id": "ld-1a5f3gu-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "92ac0647fc..."
          ],
          "ph": [
            "68b62826b1..."
          ],
          "fn": [
            "ec5c41c127..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "8ee1219a17..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f6abb20754..."
          ],
          "fbp": "fb.1.1787022562118.957902133",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaEmily Fraser, lead from Aug 25, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787656206,
        "event_id": "ld-5lfjjc-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "4092790032..."
          ],
          "ph": [
            "a085247425..."
          ],
          "fn": [
            "e8e9689dea..."
          ],
          "ln": [
            "f44b7e3047..."
          ],
          "zp": [
            "9dbcde4e18..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "9caf88ddec..."
          ],
          "fbp": "fb.1.1787224206460.25715903",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaGrace Garcia, lead from Aug 25, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787715333,
        "event_id": "ld-67bzoj-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ed3f8b1949..."
          ],
          "ph": [
            "a085247425..."
          ],
          "fn": [
            "e010fd1ce1..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "0a7964c8d0..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "eecc7d6d27..."
          ]
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaGrace Okafor, lead from Aug 26, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787725344,
        "event_id": "ld-149wi54-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "59f7c0f7bd..."
          ],
          "ph": [
            "dfa5579d72..."
          ],
          "fn": [
            "e010fd1ce1..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "0e2666fa77..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "ca4b29e327..."
          ],
          "fbp": "fb.1.1787034144320.589274226",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaOmar Patel, lead from Aug 26, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787726411,
        "event_id": "ld-1cxhfei-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "1aa64412ac..."
          ],
          "ph": [
            "149a0a6d72..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "958bc5eb8d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "1129e80d9c..."
          ],
          "fbp": "fb.1.1787035211781.648965201",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaHannah Morin, lead from Aug 26, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788087944,
        "event_id": "ld-167tpzx-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "a995e204a9..."
          ],
          "ph": [
            "9db06f639f..."
          ],
          "fn": [
            "fc881aa34d..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "5d4034092e..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "9489e86978..."
          ],
          "fbp": "fb.1.1787724209978.945463579",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaHannah Okafor, lead from Aug 26, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787776706,
        "event_id": "ld-7uus8p-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d379d44599..."
          ],
          "ph": [
            "8d4da34ffc..."
          ],
          "fn": [
            "fc881aa34d..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "22230acf3d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "3f455f7099..."
          ],
          "fbp": "fb.1.1787344706667.232368274",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaAva Brown, lead from Aug 26, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788038288,
        "event_id": "ld-6reckg-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "638368754d..."
          ],
          "ph": [
            "1945919c34..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "ef5f6f52c3..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "8117a76afd..."
          ],
          "fbc": "fb.1.1787777552127.IwARZBw2WE8VIw3ac0wqjGGeu7Fq",
          "fbp": "fb.1.1787518558126.704318030",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaSofia MacLeod, lead from Aug 28, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787911505,
        "event_id": "ld-66qv2x-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ef0801331d..."
          ],
          "ph": [
            "d92e63a9e4..."
          ],
          "fn": [
            "86846e84f9..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "04b8998a34..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "025e916946..."
          ],
          "fbc": "fb.1.1787911505728.5164.IwAREzntT7y-fhAFeyeDePvyLiVd",
          "fbp": "fb.1.1787825105728.5164.631634437",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaLiam Campbell, lead from Aug 28, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788026822,
        "event_id": "ld-117rf0i-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "90042c46a1..."
          ],
          "ph": [
            "8d08ef4e2c..."
          ],
          "fn": [
            "f73137d930..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "ef93fab962..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "9c12050019..."
          ],
          "fbc": "fb.1.1787707482558.IwARVmlbt-be-9WatP4l3P8EotJj",
          "fbp": "fb.1.1787502407483.188870038",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

39 days ago

MetaAva Brown, lead from Aug 26, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788038288,
        "event_id": "ld-6reckg-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "638368754d..."
          ],
          "ph": [
            "1945919c34..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "ef5f6f52c3..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "8117a76afd..."
          ],
          "fbc": "fb.1.1787777552127.IwARZBw2WE8VIw3ac0wqjGGeu7Fq",
          "fbp": "fb.1.1787518558126.704318030",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

39 days ago

Google AdsAva Brown, lead from Aug 26, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-6reckg-q",
        "eventTimestamp": "2026-08-29T21:18:08+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "638368754d..."
            },
            {
              "phoneNumber": "5801675f8b..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T3B 0R3"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Rejected: qualified lead (check mode, nothing counted)

39 days ago

Check failed: the conversion action was created under 6 hours ago.

Google AdsLiam Campbell, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-117rf0i-q",
        "eventTimestamp": "2026-08-28T16:26:47+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "90042c46a1..."
            },
            {
              "phoneNumber": "d80ced3804..."
            },
            {
              "address": {
                "givenName": "f73137d930...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T3P 5C0"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

39 days ago

MetaLiam Campbell, lead from Aug 28, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787934407,
        "event_id": "ld-117rf0i-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "90042c46a1..."
          ],
          "ph": [
            "8d08ef4e2c..."
          ],
          "fn": [
            "f73137d930..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "ef93fab962..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "9c12050019..."
          ],
          "fbc": "fb.1.1787707482558.IwARVmlbt-be-9WatP4l3P8EotJj",
          "fbp": "fb.1.1787502407483.188870038",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

40 days ago

Google AdsSofia MacLeod, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-66qv2x-q",
        "eventTimestamp": "2026-08-28T10:05:05+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ef0801331d..."
            },
            {
              "phoneNumber": "92fc1720f7..."
            },
            {
              "address": {
                "givenName": "86846e84f9...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T3V 6M6"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

40 days ago

MetaSofia MacLeod, lead from Aug 28, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787911505,
        "event_id": "ld-66qv2x-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ef0801331d..."
          ],
          "ph": [
            "d92e63a9e4..."
          ],
          "fn": [
            "86846e84f9..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "04b8998a34..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "025e916946..."
          ],
          "fbc": "fb.1.1787911505728.5164.IwAREzntT7y-fhAFeyeDePvyLiVd",
          "fbp": "fb.1.1787825105728.5164.631634437",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending