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VOClientVarsity Orthodontics

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Leads, 10
Tests, 1

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BWBrad WilliamsonCatch team

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Varsity Orthodontics
Leads

sample data. Nothing here touches PostHog, Basin, GitHub, an ad account or a client site.

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Internal tool. Each client's data stays inside its own account.

⌘K

Emily Fraser

Request an appointment·44 days ago·varsityortho.ca·Qualified· AI

What they wrote

“Looking for a new dentist, my insurance is through work. Do you direct bill?”

Reason for visit: An Invisalign consult
Postal code: T3W 5E3

Where they came from

Tracking completeness 75%

Direct

First visit from: Direct (typed or bookmarked)
Latest visit from: google / cpc
Ad click: Google Ads click, Meta browser cookie
Landed on: /
Visits before submitting: 2
Time on site this visit: 96 seconds
First seen: Aug 20, 2:08 AM

Every visit before the form

From PostHog

2 visits over 5 days.

DirectFirst visitAug 20, 2:08 AM
Typed the address or used a bookmark
//consultation· 2 pages, 4 min
Google AdsGoogle Ads clickSubmitted the formAug 25, 2:06 AM
google / cpc · search_orthodontist · keyword "new patients dentist"
//consultation· 2 pages, 2 min

Lead quality

AI suggestion · confident

Qualified

Insured new patient.

Note

The AI reads the answers only. Names, emails and phone numbers are never sent to it.

Contact

Name: Emily Fraser
Email: emily.fraser57@example.com
Phone: 403-555-0198

Ad platforms

Google AdsLive

Sent as a qualified lead · 38 days agoAccepted. Matched on the click ID; Google adds hashed contact data as a backup.
Checked the qualified lead (check mode, nothing counted) · 43 days agoValid. Nothing counted (check mode).

MetaLive

Sent as a qualified lead · 38 days agoevents_received: 1
Checked the qualified lead (check mode, nothing counted) · 43 days agoValid. Nothing counted (check mode).

Matches on: Google click, Email, Phone, Name, Postal code, Meta browser. Consent: accepted marketing.

Source

Received from: Basin webhook
Reference: sub_15k6pn9
Submitted: Aug 25, 2:08 AM