Is it working? What the program has changed for this client since Dec 20, 2025, in the numbers they care about.

Review 1 proposal Label 8 new leads

Converting better since Dec 20, 2025

A higher share of visitors become leads than before Catch: 2.5% now, 2.1% before.

Tests won and shipped0
Qualified leads, 60 days161
Leads a month vs before Catch+26%

Show6 months 12 months Since before Catch

Leads a month (last 3 months)

26%higher than before Catch

Visitors who become leads

20%higher than before Catch

Qualified leads (last 60 days)

161 of 270 leads. Before Catch: about 62%

Leads are up 26% since testing started

Leads

Against the 5 months before testing started. Spam is filtered out.

Qualified
Not qualified
Before Catch
Before-Catch average: 132 a month
Change shipped

Show as a table

Leads by month
Month	Leads	Qualified	Not qualified	Spam filtered	Changes shipped
July 2025	139	90	49	11
August 2025	145	91	54	12
September 2025	133	82	51	11
October 2025	127	75	52	10
November 2025	117	69	48	9
December 2025	117	69	48	9
January 2026	111	66	45	9
February 2026	116	67	49	9	1
March 2026	131	81	50	10
April 2026	141	86	55	11
May 2026	157	95	62	13
June 2026	167	100	67	13
July 2026	168	106	62	13
August 2026	169	108	61	14
September 2026	163	96	67	13

2.5% of visitors become leads, up from 2.1%

Conversion

Traffic rises and falls with the seasons; this rate shows whether the site itself converts better.

Visitors who became leads
Before Catch
Change shipped

Show as a table

Share of visitors who became leads, by month
Month	Visits	Leads	Rate
July 2025	6,695	139	2.08%
August 2025	6,730	145	2.15%
September 2025	6,458	133	2.06%
October 2025	6,144	127	2.07%
November 2025	5,586	117	2.09%
December 2025	5,307	117	2.20%
January 2026	5,279	111	2.10%
February 2026	5,166	116	2.25%
March 2026	5,555	131	2.36%
April 2026	5,999	141	2.35%
May 2026	6,530	157	2.40%
June 2026	6,767	167	2.47%
July 2026	6,601	168	2.55%
August 2026	6,838	169	2.47%
September 2026	6,531	163	2.50%

Most qualified leads first found the site through Google Ads

Channels

Last 60 days. How each lead first found the site, from every visit PostHog saw before the form.

161qualified leads

Google Ads71 of 118 · 60%
Direct64 of 99 · 65%
Meta ads19 of 35 · 54%
Microsoft Ads7 of 18 · 39%
Solid: qualified leads. Faded: all leads from that channel.

Show as a table

Leads by channel
Channel	Leads	Qualified	Qualified share
Google Ads	118	71	60%
Direct	99	64	65%
Meta ads	35	19	54%
Microsoft Ads	18	7	39%

More qualified journeys start with Google Ads than end with it (71 first visits, 51 last). More end with organic search (28 last visits, 0 first).

1 change shipped in this period

Changes

The numbers match the blue markers on the charts.

1We showed the monthly payment option near the priceDirectional up
Feb 11, 2026

Is it working? What the program has changed for this client since Dec 20, 2025, in the numbers they care about.

Review 1 proposal Label 8 new leads

Converting better since Dec 20, 2025

A higher share of visitors become leads than before Catch: 2.5% now, 2.1% before.

Tests won and shipped0
Qualified leads, 60 days161
Leads a month vs before Catch+26%

Show6 months 12 months Since before Catch

Leads a month (last 3 months)

26%higher than before Catch

Visitors who become leads

20%higher than before Catch

Qualified leads (last 60 days)

161 of 270 leads. Before Catch: about 62%

Leads are up 26% since testing started

Leads

Against the 5 months before testing started. Spam is filtered out.

Qualified
Not qualified
Before Catch
Before-Catch average: 132 a month
Change shipped

Show as a table

Leads by month
Month	Leads	Qualified	Not qualified	Spam filtered	Changes shipped
July 2025	139	90	49	11
August 2025	145	91	54	12
September 2025	133	82	51	11
October 2025	127	75	52	10
November 2025	117	69	48	9
December 2025	117	69	48	9
January 2026	111	66	45	9
February 2026	116	67	49	9	1
March 2026	131	81	50	10
April 2026	141	86	55	11
May 2026	157	95	62	13
June 2026	167	100	67	13
July 2026	168	106	62	13
August 2026	169	108	61	14
September 2026	163	96	67	13

2.5% of visitors become leads, up from 2.1%

Conversion

Traffic rises and falls with the seasons; this rate shows whether the site itself converts better.

Visitors who became leads
Before Catch
Change shipped

Show as a table

Share of visitors who became leads, by month
Month	Visits	Leads	Rate
July 2025	6,695	139	2.08%
August 2025	6,730	145	2.15%
September 2025	6,458	133	2.06%
October 2025	6,144	127	2.07%
November 2025	5,586	117	2.09%
December 2025	5,307	117	2.20%
January 2026	5,279	111	2.10%
February 2026	5,166	116	2.25%
March 2026	5,555	131	2.36%
April 2026	5,999	141	2.35%
May 2026	6,530	157	2.40%
June 2026	6,767	167	2.47%
July 2026	6,601	168	2.55%
August 2026	6,838	169	2.47%
September 2026	6,531	163	2.50%

Most qualified leads first found the site through Google Ads

Channels

Last 60 days. How each lead first found the site, from every visit PostHog saw before the form.

161qualified leads

Google Ads71 of 118 · 60%
Direct64 of 99 · 65%
Meta ads19 of 35 · 54%
Microsoft Ads7 of 18 · 39%
Solid: qualified leads. Faded: all leads from that channel.

Show as a table

Leads by channel
Channel	Leads	Qualified	Qualified share
Google Ads	118	71	60%
Direct	99	64	65%
Meta ads	35	19	54%
Microsoft Ads	18	7	39%

More qualified journeys start with Google Ads than end with it (71 first visits, 51 last). More end with organic search (28 last visits, 0 first).

1 change shipped in this period

Changes

The numbers match the blue markers on the charts.

1We showed the monthly payment option near the priceDirectional up
Feb 11, 2026