A higher share of visitors become leads than before Catch: 2.5% now, 2.1% before.
Against the 5 months before testing started. Spam is filtered out.
| Month | Leads | Qualified | Not qualified | Spam filtered | Changes shipped |
|---|---|---|---|---|---|
| April 2026 | 141 | 86 | 55 | 11 | |
| May 2026 | 157 | 95 | 62 | 13 | |
| June 2026 | 167 | 100 | 67 | 13 | |
| July 2026 | 168 | 106 | 62 | 13 | |
| August 2026 | 169 | 108 | 61 | 14 | |
| September 2026 | 163 | 96 | 67 | 13 |
Traffic rises and falls with the seasons; this rate shows whether the site itself converts better.
| Month | Visits | Leads | Rate |
|---|---|---|---|
| April 2026 | 5,999 | 141 | 2.35% |
| May 2026 | 6,530 | 157 | 2.40% |
| June 2026 | 6,767 | 167 | 2.47% |
| July 2026 | 6,601 | 168 | 2.55% |
| August 2026 | 6,838 | 169 | 2.47% |
| September 2026 | 6,531 | 163 | 2.50% |
Last 60 days. How each lead first found the site, from every visit PostHog saw before the form.
| Channel | Leads | Qualified | Qualified share |
|---|---|---|---|
| Google Ads | 118 | 71 | 60% |
| Direct | 99 | 64 | 65% |
| Meta ads | 35 | 19 | 54% |
| Microsoft Ads | 18 | 7 | 39% |
More qualified journeys start with Google Ads than end with it (71 first visits, 51 last). More end with organic search (28 last visits, 0 first).
The numbers match the blue markers on the charts.