Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 25 minutes ago. Runs every hour.

Sent as a qualified lead
8 days ago
events_received: 1
MetaNoah Wilson, lead from Sep 28, 2026Meta clickMeta browserEmailPhone

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 25 minutes ago. Runs every hour.

Sent as a qualified lead
8 days ago
events_received: 1
MetaNoah Wilson, lead from Sep 28, 2026Meta clickMeta browserEmailPhone

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 162
Rejected: 0
Retracted: 0

Can match qualified leads100%

31% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 152
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790622707,
        "event_id": "ld-xl6ymt-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ced93f8d22..."
          ],
          "ph": [
            "451be27c52..."
          ],
          "fn": [
            "cf3a3bbe33..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "b37e303378..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d7fab644df..."
          ],
          "fbc": "fb.1.1790268368748.IwARgxucRVgm2KW21JK123MF39fw",
          "fbp": "fb.1.1790104307864.286276485",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

8 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsNoah Wilson, lead from Sep 28, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-xl6ymt-q",
        "eventTimestamp": "2026-09-28T19:11:47+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwdjog7pCSBbGDT3B6BLsWRkAY"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ced93f8d22..."
            },
            {
              "phoneNumber": "90ad6316b1..."
            },
            {
              "address": {
                "givenName": "cf3a3bbe33...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T3B 4C8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

8 days ago

Accepted.

Microsoft AdsNoah Wilson, lead from Sep 28, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-28T19:11:47.864Z",
        "HashedEmailAddress": "ced93f8d22...",
        "HashedPhoneNumber": "90ad6316b1...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

8 days ago

Accepted.

Microsoft AdsEthan Thompson, lead from Sep 28, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-28T18:32:02.295Z",
        "HashedEmailAddress": "8df3ac07d7...",
        "HashedPhoneNumber": "1f2ee82f08...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

8 days ago

events_received: 1

MetaEthan Thompson, lead from Sep 28, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790620322,
        "event_id": "ld-1fuk0ex-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "8df3ac07d7..."
          ],
          "ph": [
            "2ad2b92017..."
          ],
          "fn": [
            "7b8bd6c0ab..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "9e0550280d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "933d5de24e..."
          ],
          "fbp": "fb.1.1790188322295.763881473",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

8 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsEthan Thompson, lead from Sep 28, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1fuk0ex-q",
        "eventTimestamp": "2026-09-28T18:32:02+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwUWluIBVsIrqFRYjp9KIXQmt7"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "8df3ac07d7..."
            },
            {
              "phoneNumber": "1f2ee82f08..."
            },
            {
              "address": {
                "givenName": "7b8bd6c0ab...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T3J 3P0"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

8 days ago

events_received: 1

MetaJordan Nguyen, lead from Sep 28, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790611286,
        "event_id": "ld-11cw7wl-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "c857ec23b2..."
          ],
          "ph": [
            "2dfeb52d06..."
          ],
          "fn": [
            "136c676576..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "3ec6d1babd..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "98e41b70c1..."
          ],
          "fbc": "fb.1.1790611286375.7144.IwARdUJ2o9orvxr8u7mwnUg0yhXx",
          "fbp": "fb.1.1790524886375.7144.568011371",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

8 days ago

Accepted.

Microsoft AdsJordan Nguyen, lead from Sep 28, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-28T16:01:26.375Z",
        "HashedEmailAddress": "c857ec23b2...",
        "HashedPhoneNumber": "6e376704ce...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

8 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsJordan Nguyen, lead from Sep 28, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-11cw7wl-q",
        "eventTimestamp": "2026-09-28T16:01:26+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwjQM69U0-H_Vn3yH7TKPIjG0-"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "c857ec23b2..."
            },
            {
              "phoneNumber": "6e376704ce..."
            },
            {
              "address": {
                "givenName": "136c676576...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T2E 7K4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

8 days ago

events_received: 1

MetaTyler Patel, lead from Sep 28, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790600803,
        "event_id": "ld-vn9qs0-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "1783c46776..."
          ],
          "ph": [
            "d92e63a9e4..."
          ],
          "fn": [
            "b258f86148..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "2762c7edea..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "8abcfe48fa..."
          ],
          "fbc": "fb.1.1790600803639.2957.IwARVNnxEal_Szcq9HbBkueYAuZb",
          "fbp": "fb.1.1790514403639.2957.210238620",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

9 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsTyler Patel, lead from Sep 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-vn9qs0-q",
        "eventTimestamp": "2026-09-28T13:06:43+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1783c46776..."
            },
            {
              "phoneNumber": "92fc1720f7..."
            },
            {
              "address": {
                "givenName": "b258f86148...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T2T 0B3"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

9 days ago

Accepted.

Microsoft AdsTyler Patel, lead from Sep 28, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-28T13:06:43.639Z",
        "HashedEmailAddress": "1783c46776...",
        "HashedPhoneNumber": "92fc1720f7...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

9 days ago

events_received: 1

MetaCaleb Roy, lead from Sep 28, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790589069,
        "event_id": "ld-112wm7m-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "21f2e44a78..."
          ],
          "ph": [
            "6de9ba2b80..."
          ],
          "fn": [
            "813a0c3c8e..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "3b04d44cfd..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "e1e5c1d661..."
          ],
          "fbp": "fb.1.1790070669232.621003396",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

9 days ago

Accepted.

Microsoft AdsCaleb Roy, lead from Sep 28, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-28T09:51:09.232Z",
        "HashedEmailAddress": "21f2e44a78...",
        "HashedPhoneNumber": "ba0f781d3c...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

9 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsCaleb Roy, lead from Sep 28, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-112wm7m-q",
        "eventTimestamp": "2026-09-28T09:51:09+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwCeV1uqCBe69Eo_oMDM_LpwtA"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "21f2e44a78..."
            },
            {
              "phoneNumber": "ba0f781d3c..."
            },
            {
              "address": {
                "givenName": "813a0c3c8e...",
                "familyName": "a59b1da073...",
                "regionCode": "CA",
                "postalCode": "T2Z 0S0"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

9 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsCaleb Okafor, lead from Sep 27, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-10sx0in-q",
        "eventTimestamp": "2026-09-28T03:40:52+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwWWzwJdRKd71lOTXzJXPp_ReP"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "07e47494a1..."
            },
            {
              "phoneNumber": "8c38e337d4..."
            },
            {
              "address": {
                "givenName": "813a0c3c8e...",
                "familyName": "80e4d16170...",
                "regionCode": "CA",
                "postalCode": "T2H 7E2"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

9 days ago

events_received: 1

MetaCaleb Okafor, lead from Sep 27, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790566852,
        "event_id": "ld-10sx0in-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "07e47494a1..."
          ],
          "ph": [
            "ce9403f66e..."
          ],
          "fn": [
            "813a0c3c8e..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "158b165a0d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "1ec71bfa71..."
          ],
          "fbp": "fb.1.1790566491090.406144098",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

9 days ago

Accepted.

Microsoft AdsCaleb Okafor, lead from Sep 27, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-28T03:40:52.090Z",
        "HashedEmailAddress": "07e47494a1...",
        "HashedPhoneNumber": "8c38e337d4...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

9 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsWei Campbell, lead from Sep 27, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-w78y5y-q",
        "eventTimestamp": "2026-09-28T00:56:35+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwoxbedSFIKOyyxJfs-BWXolIi"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1781af2418..."
            },
            {
              "phoneNumber": "74205f5f4a..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T3H 0H1"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

9 days ago

events_received: 1

MetaWei Campbell, lead from Sep 27, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790556995,
        "event_id": "ld-w78y5y-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "1781af2418..."
          ],
          "ph": [
            "672463fecc..."
          ],
          "fn": [
            "1ed2b38c11..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "2501ef177c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "7d2c077f4a..."
          ],
          "fbp": "fb.1.1790297795188.503312048",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a retraction of the spam lead

9 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 27, 2026Google click

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-29T01:27:47+00:00",
        "orderId": "8a7a6491-877a-4887-a8d7-00008e7a6add"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

9 days ago

Accepted.

Microsoft AdsChloe Garcia, lead from Sep 27, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-27T21:30:34.947Z",
        "HashedEmailAddress": "70bb22998b...",
        "HashedPhoneNumber": "47530a2d23...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

9 days ago

events_received: 1

MetaChloe Garcia, lead from Sep 27, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790544634,
        "event_id": "ld-10ixeto-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "70bb22998b..."
          ],
          "ph": [
            "02281588f5..."
          ],
          "fn": [
            "ec5c41c127..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "56270004b0..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "a75a06d39e..."
          ],
          "fbp": "fb.1.1790026234947.850966620",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

9 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsChloe Garcia, lead from Sep 27, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-10ixeto-q",
        "eventTimestamp": "2026-09-27T21:30:34+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "70bb22998b..."
            },
            {
              "phoneNumber": "47530a2d23..."
            },
            {
              "address": {
                "givenName": "ec5c41c127...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T2W 0K4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

9 days ago

Accepted.

Microsoft AdsAva Ahmed, lead from Sep 27, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-27T18:51:30.963Z",
        "HashedEmailAddress": "62ff1e608b...",
        "HashedPhoneNumber": "d2318d6fac...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending