Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 7 minutes ago. Runs every hour.

Checked the qualified lead (check mode, nothing counted)

44 days ago

Microsoft AdsMaya Singh, lead from Aug 25, 2026EmailPhone

What would be sent

Microsoft Ads has no test mode, so check mode builds and checks this here and sends nothing. Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-25T11:56:47.507Z",
        "HashedEmailAddress": "30e2d05e35...",
        "HashedPhoneNumber": "00c500e979...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 7 minutes ago. Runs every hour.

Checked the qualified lead (check mode, nothing counted)

44 days ago

Microsoft AdsMaya Singh, lead from Aug 25, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-25T11:56:47.507Z",
        "HashedEmailAddress": "30e2d05e35...",
        "HashedPhoneNumber": "00c500e979...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 162
Rejected: 0
Retracted: 0

Can match qualified leads100%

31% on an ad click, the rest on hashed contact details

Live since Sep 1, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 152
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Sep 1, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Checked the qualified lead (check mode, nothing counted)

44 days ago

MetaMaya Singh, lead from Aug 25, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787659007,
        "event_id": "ld-mu02im-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "30e2d05e35..."
          ],
          "ph": [
            "620d393295..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "f4d25158cc..."
          ],
          "zp": [
            "bad075d297..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d7fd479561..."
          ],
          "fbp": "fb.1.1787572607507.288339783",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

Google AdsMaya Singh, lead from Aug 25, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-mu02im-q",
        "eventTimestamp": "2026-08-25T11:56:47+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjweij5ZzQjeI4UHx88NN3HFZDH"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "30e2d05e35..."
            },
            {
              "phoneNumber": "00c500e979..."
            },
            {
              "address": {
                "givenName": "a95db5b0ac...",
                "familyName": "f4d25158cc...",
                "regionCode": "CA",
                "postalCode": "T2W 0A7"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

Microsoft AdsEmily Wilson, lead from Aug 25, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-25T10:38:28.073Z",
        "HashedEmailAddress": "5c4db147d9...",
        "HashedPhoneNumber": "dcda1a171d...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

MetaEmily Wilson, lead from Aug 25, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787654308,
        "event_id": "ld-6qzvm-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "5c4db147d9..."
          ],
          "ph": [
            "c1aca131e4..."
          ],
          "fn": [
            "e8e9689dea..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "ba270214fa..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "c2da81c9cf..."
          ],
          "fbp": "fb.1.1787049508073.624705269",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

Google AdsEmily Wilson, lead from Aug 25, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-6qzvm-q",
        "eventTimestamp": "2026-08-25T10:38:28+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwJEiFHQwF28QbulmafF9GYpGo"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "5c4db147d9..."
            },
            {
              "phoneNumber": "dcda1a171d..."
            },
            {
              "address": {
                "givenName": "e8e9689dea...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T2G 1K4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

Google AdsOwen Brown, lead from Aug 24, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1lfv7ow-q",
        "eventTimestamp": "2026-08-25T02:59:08+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwTvtRS7x8QVSJ0-hSUMgeoQu1"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "dc4c5ab6ea..."
            },
            {
              "phoneNumber": "509ebfda71..."
            },
            {
              "address": {
                "givenName": "b8746e3fc5...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T3E 0M7"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

MetaOwen Brown, lead from Aug 24, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787626748,
        "event_id": "ld-1lfv7ow-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "dc4c5ab6ea..."
          ],
          "ph": [
            "36b3fa60c7..."
          ],
          "fn": [
            "b8746e3fc5..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "8b14e8cc09..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "771f961e25..."
          ],
          "fbp": "fb.1.1787281148332.1659900",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

Microsoft AdsOwen Brown, lead from Aug 24, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-25T02:59:08.332Z",
        "HashedEmailAddress": "dc4c5ab6ea...",
        "HashedPhoneNumber": "509ebfda71...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

Microsoft AdsZoe Patel, lead from Aug 24, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-25T01:03:42.627Z",
        "HashedEmailAddress": "a592ac6147...",
        "HashedPhoneNumber": "80cc802472...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

MetaLeila Garcia, lead from Aug 24, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787618376,
        "event_id": "ld-yua7vw-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "c765d7cdf5..."
          ],
          "ph": [
            "6de9ba2b80..."
          ],
          "fn": [
            "b811f03f71..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "f582e5516d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "35a6751b48..."
          ],
          "fbp": "fb.1.1787462856267.213444095",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

Google AdsZoe Patel, lead from Aug 24, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-gcz6z3-q",
        "eventTimestamp": "2026-08-25T01:03:42+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "a592ac6147..."
            },
            {
              "phoneNumber": "80cc802472..."
            },
            {
              "address": {
                "givenName": "9d017e2681...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T3H 5B6"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

MetaZoe Patel, lead from Aug 24, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787619822,
        "event_id": "ld-gcz6z3-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "a592ac6147..."
          ],
          "ph": [
            "cfda78b383..."
          ],
          "fn": [
            "9d017e2681..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "2fdd05b6fd..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "96bf8eab43..."
          ],
          "fbc": "fb.1.1787619822627.2373.IwARhlZQHubscsKPsCY1q7aYcCe-",
          "fbp": "fb.1.1787533422627.2373.266179343"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

Google AdsLeila Garcia, lead from Aug 24, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-yua7vw-q",
        "eventTimestamp": "2026-08-25T00:39:36+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwobJQU-Q1XNYZDFLtZ0u0RN0L"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "c765d7cdf5..."
            },
            {
              "phoneNumber": "ba0f781d3c..."
            },
            {
              "address": {
                "givenName": "b811f03f71...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T2H 2M8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

Microsoft AdsLeila Garcia, lead from Aug 24, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-25T00:39:36.266Z",
        "HashedEmailAddress": "c765d7cdf5...",
        "HashedPhoneNumber": "ba0f781d3c...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

MetaLiam Singh, lead from Aug 24, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787608261,
        "event_id": "ld-1hrsy65-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "0840f4e4aa..."
          ],
          "ph": [
            "bceb0ee038..."
          ],
          "fn": [
            "f73137d930..."
          ],
          "ln": [
            "f4d25158cc..."
          ],
          "zp": [
            "2cd9ee3ea6..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "ced6710d54..."
          ],
          "fbc": "fb.1.1787608261346.5547.IwARkYAMEelnLLqzQ_0Q92SEtK7V",
          "fbp": "fb.1.1787521861346.5547.618784587",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

Google AdsLiam Singh, lead from Aug 24, 2026Google click (iOS web)EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1hrsy65-q",
        "eventTimestamp": "2026-08-24T21:51:01+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "wbraid": "CjkKAQZS4rNTwPT7N0ABxO5FaOkehviuL17I"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0840f4e4aa..."
            },
            {
              "phoneNumber": "7f27a8cb42..."
            },
            {
              "address": {
                "givenName": "f73137d930...",
                "familyName": "f4d25158cc...",
                "regionCode": "CA",
                "postalCode": "T2W 3R5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

Microsoft AdsLiam Singh, lead from Aug 24, 2026EmailPhone

What would be sent

Microsoft Ads has no test mode, so check mode builds and checks this here and sends nothing. Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-24T21:51:01.346Z",
        "HashedEmailAddress": "0840f4e4aa...",
        "HashedPhoneNumber": "7f27a8cb42...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

MetaArjun Nguyen, lead from Aug 24, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787606186,
        "event_id": "ld-1kyqcc6-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "5976f91f01..."
          ],
          "ph": [
            "423b9125cb..."
          ],
          "fn": [
            "fa4f7155e1..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "d516093fbe..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "2fb8a5fbec..."
          ],
          "fbc": "fb.1.1787369921482.IwARk1h6pe0qeWND4gqB4lMUDBhd",
          "fbp": "fb.1.1787260586299.120038105",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

Google AdsArjun Nguyen, lead from Aug 24, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1kyqcc6-q",
        "eventTimestamp": "2026-08-24T21:16:26+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "5976f91f01..."
            },
            {
              "phoneNumber": "d55916af6f..."
            },
            {
              "address": {
                "givenName": "fa4f7155e1...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T2M 2J8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

44 days ago

Microsoft AdsArjun Nguyen, lead from Aug 24, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-24T21:16:26.299Z",
        "HashedEmailAddress": "5976f91f01...",
        "HashedPhoneNumber": "d55916af6f...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

45 days ago

Microsoft AdsKenji Thompson, lead from Aug 24, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-24T17:55:44.876Z",
        "HashedEmailAddress": "0729eca8df...",
        "HashedPhoneNumber": "9885c6e065...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

45 days ago

Google AdsKenji Thompson, lead from Aug 24, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1njbeay-q",
        "eventTimestamp": "2026-08-24T17:55:44+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0729eca8df..."
            },
            {
              "phoneNumber": "9885c6e065..."
            },
            {
              "address": {
                "givenName": "57f62077f2...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T3Z 3K6"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

45 days ago

MetaKenji Thompson, lead from Aug 24, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787594144,
        "event_id": "ld-1njbeay-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "0729eca8df..."
          ],
          "ph": [
            "da9390012b..."
          ],
          "fn": [
            "57f62077f2..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "7ec49d5dae..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "62bf8b20b3..."
          ],
          "fbp": "fb.1.1787594070876.569710091",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

45 days ago

Microsoft AdsLeila Okafor, lead from Aug 24, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-08-24T16:41:18.199Z",
        "HashedEmailAddress": "bce1157614...",
        "HashedPhoneNumber": "8a6ae9990b...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending