Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 156
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 1 hour ago. Runs every hour.

Sent as a qualified lead

29 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLeila Patel, lead from Sep 8, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-mx9tu9-q",
        "eventTimestamp": "2026-09-08T09:44:08+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwTw4jkB9Gos7HiTYZgLM27ZYg"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "a6d1aa008b..."
            },
            {
              "phoneNumber": "d99029e445..."
            },
            {
              "address": {
                "givenName": "b811f03f71...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T2X 8R5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 156
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 1 hour ago. Runs every hour.

Sent as a qualified lead

29 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLeila Patel, lead from Sep 8, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-mx9tu9-q",
        "eventTimestamp": "2026-09-08T09:44:08+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwTw4jkB9Gos7HiTYZgLM27ZYg"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "a6d1aa008b..."
            },
            {
              "phoneNumber": "d99029e445..."
            },
            {
              "address": {
                "givenName": "b811f03f71...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T2X 8R5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 161
Rejected: 0
Retracted: 0

Can match qualified leads100%

30% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 152
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Sent as a qualified lead

29 days ago

Accepted.

Microsoft AdsLeila Patel, lead from Sep 8, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-08T09:44:08.896Z",
        "HashedEmailAddress": "a6d1aa008b...",
        "HashedPhoneNumber": "d99029e445...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

29 days ago

events_received: 1

MetaLeila Patel, lead from Sep 8, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788860648,
        "event_id": "ld-mx9tu9-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "a6d1aa008b..."
          ],
          "ph": [
            "218db99f92..."
          ],
          "fn": [
            "b811f03f71..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "795aedea1d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "9ae1187b2a..."
          ],
          "fbp": "fb.1.1788860526896.60331952",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a retraction of the spam lead

29 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 8, 2026

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-09T07:34:48+00:00",
        "orderId": "44b4256a-43b4-442b-a41b-000040b41f1e"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

29 days ago

events_received: 1

MetaRyan Brown, lead from Sep 7, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788846796,
        "event_id": "ld-1r9jprc-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ac81ab8ca3..."
          ],
          "ph": [
            "89fb590015..."
          ],
          "fn": [
            "e0e3a2b647..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "1e4d9ab6a3..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "5a5d8bdaae..."
          ],
          "fbp": "fb.1.1788846393519.24392373",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

29 days ago

Accepted.

Microsoft AdsRyan Brown, lead from Sep 7, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-08T05:53:16.518Z",
        "HashedEmailAddress": "ac81ab8ca3...",
        "HashedPhoneNumber": "e64db7d019...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

29 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsRyan Brown, lead from Sep 7, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1r9jprc-q",
        "eventTimestamp": "2026-09-08T05:53:16+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ac81ab8ca3..."
            },
            {
              "phoneNumber": "e64db7d019..."
            },
            {
              "address": {
                "givenName": "e0e3a2b647...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2J 4C4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

30 days ago

events_received: 1

MetaMaya Thompson, lead from Sep 7, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788831304,
        "event_id": "ld-1j7p0l4-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d7bcdfbb2f..."
          ],
          "ph": [
            "d90a5c9cdd..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "1d47b928e6..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "40562beebe..."
          ],
          "fbc": "fb.1.1788831220978.IwAR1IERYZLy6fiI8nckPvJlhIFZ",
          "fbp": "fb.1.1788727624978.773015425",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

30 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsMaya Thompson, lead from Sep 7, 2026Google clickGoogle click (iOS web)EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1j7p0l4-q",
        "eventTimestamp": "2026-09-08T01:35:04+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwCUfnwfheGVr6bPICaJq4rDNX",
          "wbraid": "CjkKAQ3xEpnUFRM453HPEdHueOBY6FD0e5tr"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d7bcdfbb2f..."
            },
            {
              "phoneNumber": "3023fd3f48..."
            },
            {
              "address": {
                "givenName": "a95db5b0ac...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T2B 8C2"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

30 days ago

Accepted.

Microsoft AdsMaya Thompson, lead from Sep 7, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-08T01:35:04.978Z",
        "HashedEmailAddress": "d7bcdfbb2f...",
        "HashedPhoneNumber": "3023fd3f48...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

30 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsEthan Ahmed, lead from Sep 7, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1eg0vcg-q",
        "eventTimestamp": "2026-09-07T21:14:16+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "2e3730dddb..."
            },
            {
              "phoneNumber": "7cdabf2d72..."
            },
            {
              "address": {
                "givenName": "7b8bd6c0ab...",
                "familyName": "9af2921d3f...",
                "regionCode": "CA",
                "postalCode": "T2W 3B4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

30 days ago

Accepted.

Microsoft AdsEthan Ahmed, lead from Sep 7, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-07T21:14:16.816Z",
        "HashedEmailAddress": "2e3730dddb...",
        "HashedPhoneNumber": "7cdabf2d72...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

30 days ago

events_received: 1

MetaEthan Ahmed, lead from Sep 7, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788815656,
        "event_id": "ld-1eg0vcg-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "2e3730dddb..."
          ],
          "ph": [
            "5801047cc6..."
          ],
          "fn": [
            "7b8bd6c0ab..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "260a44b642..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f638806113..."
          ],
          "fbc": "fb.1.1788815656816.6875.IwAR3I7chWP-dD35VCvqe4oXY7hy",
          "fbp": "fb.1.1788729256816.6875.668307031",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

30 days ago

Accepted.

Microsoft AdsEmily Ahmed, lead from Sep 5, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-08T18:09:32.433Z",
        "HashedEmailAddress": "5f49424906...",
        "HashedPhoneNumber": "26c1b42ca4...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

30 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsEmily Ahmed, lead from Sep 5, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-g2e3j6-q",
        "eventTimestamp": "2026-09-08T18:09:32+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwFqZtdnmfoZmfnNey6qqU0dsU"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "5f49424906..."
            },
            {
              "phoneNumber": "26c1b42ca4..."
            },
            {
              "address": {
                "givenName": "e8e9689dea...",
                "familyName": "9af2921d3f...",
                "regionCode": "CA",
                "postalCode": "T3W 7G4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

30 days ago

events_received: 1

MetaEmily Ahmed, lead from Sep 5, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788890972,
        "event_id": "ld-g2e3j6-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "5f49424906..."
          ],
          "ph": [
            "785ecd251a..."
          ],
          "fn": [
            "e8e9689dea..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "7a59766241..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "6ed0841956..."
          ],
          "fbp": "fb.1.1788170155637.32532189",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

30 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsMaya Martin, lead from Sep 7, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1mfczj2-q",
        "eventTimestamp": "2026-09-07T17:26:51+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw7YqhhtU_tGDSjIe0_gUyCIfV"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "73247cbe61..."
            },
            {
              "phoneNumber": "500d9d88e0..."
            },
            {
              "address": {
                "givenName": "a95db5b0ac...",
                "familyName": "b6f8d434a8...",
                "regionCode": "CA",
                "postalCode": "T2L 8A5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

30 days ago

Accepted.

Microsoft AdsMaya Martin, lead from Sep 7, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-07T17:26:51.588Z",
        "HashedEmailAddress": "73247cbe61...",
        "HashedPhoneNumber": "500d9d88e0...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

30 days ago

events_received: 1

MetaMaya Martin, lead from Sep 7, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788802011,
        "event_id": "ld-1mfczj2-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "73247cbe61..."
          ],
          "ph": [
            "4469e3a2dc..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "b6f8d434a8..."
          ],
          "zp": [
            "9acd37145c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "4a639d1bc4..."
          ],
          "fbc": "fb.1.1788439036588.IwAR3mXoz7WDrgHmuZnRSzSR32MI",
          "fbp": "fb.1.1788110811588.976391920",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

30 days ago

Accepted.

Microsoft AdsIsabel Brown, lead from Sep 4, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-08T14:14:32.523Z",
        "HashedEmailAddress": "4b38d0ef5b...",
        "HashedPhoneNumber": "1e5ff106b8...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

30 days ago

events_received: 1

MetaIsabel Brown, lead from Sep 4, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788876872,
        "event_id": "ld-1fl5wgw-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "4b38d0ef5b..."
          ],
          "ph": [
            "a4c0166add..."
          ],
          "fn": [
            "eb5094069f..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "96c9fd8643..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "a910c4d46b..."
          ],
          "fbp": "fb.1.1788044306957.140863325",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

30 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsIsabel Brown, lead from Sep 4, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1fl5wgw-q",
        "eventTimestamp": "2026-09-08T14:14:32+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwFABLwj0E5ZCmeeo-aLVGBs7_"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "4b38d0ef5b..."
            },
            {
              "phoneNumber": "1e5ff106b8..."
            },
            {
              "address": {
                "givenName": "eb5094069f...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2Z 5L1"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

30 days ago

events_received: 1

MetaKenji Patel, lead from Sep 6, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788756299,
        "event_id": "ld-1jqhlmi-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "c488c78660..."
          ],
          "ph": [
            "c24510b50c..."
          ],
          "fn": [
            "57f62077f2..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "490d27b851..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "fc606c1350..."
          ],
          "fbc": "fb.1.1788699076388.IwARWohYvDuMA6qo5GPxzATgEs5l",
          "fbp": "fb.1.1788600779888.286040287",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

30 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsKenji Patel, lead from Sep 6, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1jqhlmi-q",
        "eventTimestamp": "2026-09-07T04:44:59+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "c488c78660..."
            },
            {
              "phoneNumber": "fd89f0ae83..."
            },
            {
              "address": {
                "givenName": "57f62077f2...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T2E 0C8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

30 days ago

Accepted.

Microsoft AdsKenji Patel, lead from Sep 6, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-07T04:44:59.888Z",
        "HashedEmailAddress": "c488c78660...",
        "HashedPhoneNumber": "fd89f0ae83...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending