Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 156
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 2 hours ago. Runs every hour.

Sent as a qualified lead
24 days ago
events_received: 1
MetaPriya Morin, lead from Sep 13, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 156
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 2 hours ago. Runs every hour.

Sent as a qualified lead
24 days ago
events_received: 1
MetaPriya Morin, lead from Sep 13, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 161
Rejected: 0
Retracted: 0

Can match qualified leads100%

30% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 152
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789280379,
        "event_id": "ld-tfe68d-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "5b348c28ae..."
          ],
          "ph": [
            "da9390012b..."
          ],
          "fn": [
            "44bcff24eb..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "485e5e2c63..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "e205e0c7d5..."
          ],
          "fbp": "fb.1.1789280327281.595284570",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

24 days ago

events_received: 1

MetaMaya Kowalski, lead from Sep 13, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789281512,
        "event_id": "ld-iaax2y-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "f39afe317f..."
          ],
          "ph": [
            "23ab3bbe35..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "b5c3ae1c93..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f973b0b7bc..."
          ],
          "fbp": "fb.1.1789281159538.947986034",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

24 days ago

Accepted.

Microsoft AdsPriya Morin, lead from Sep 13, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-13T06:19:39.280Z",
        "HashedEmailAddress": "5b348c28ae...",
        "HashedPhoneNumber": "9885c6e065...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

24 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsPriya Morin, lead from Sep 13, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-tfe68d-q",
        "eventTimestamp": "2026-09-13T06:19:39+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "5b348c28ae..."
            },
            {
              "phoneNumber": "9885c6e065..."
            },
            {
              "address": {
                "givenName": "44bcff24eb...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T3P 8T5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

24 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsWei Ahmed, lead from Sep 13, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1jh6n6g-q",
        "eventTimestamp": "2026-09-13T06:50:30+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "86ad5d3a8e..."
            },
            {
              "phoneNumber": "047fbcf4be..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "9af2921d3f...",
                "regionCode": "CA",
                "postalCode": "T2X 6G2"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

24 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsMaya Kowalski, lead from Sep 13, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-iaax2y-q",
        "eventTimestamp": "2026-09-13T06:38:32+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwux5nO8ZlYb06LNsf-M5HbDZF"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "f39afe317f..."
            },
            {
              "phoneNumber": "d44b8e053e..."
            },
            {
              "address": {
                "givenName": "a95db5b0ac...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T3W 3T7"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

24 days ago

Accepted.

Microsoft AdsMaya Kowalski, lead from Sep 13, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-13T06:38:32.538Z",
        "HashedEmailAddress": "f39afe317f...",
        "HashedPhoneNumber": "d44b8e053e...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

25 days ago

events_received: 1

MetaRyan Dubois, lead from Sep 12, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789229756,
        "event_id": "ld-je3e08-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "b435aaacdb..."
          ],
          "ph": [
            "23ab3bbe35..."
          ],
          "fn": [
            "e0e3a2b647..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "78be054641..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "dc651ab4c3..."
          ],
          "fbp": "fb.1.1788970556454.776533642",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

25 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsRyan Dubois, lead from Sep 12, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-je3e08-q",
        "eventTimestamp": "2026-09-12T16:15:56+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "b435aaacdb..."
            },
            {
              "phoneNumber": "d44b8e053e..."
            },
            {
              "address": {
                "givenName": "e0e3a2b647...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T3A 5A7"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

25 days ago

Accepted.

Microsoft AdsRyan Dubois, lead from Sep 12, 2026Microsoft clickEmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-12T16:15:56.454Z",
        "MicrosoftClickId": "qubcjkg1lhb33yvmmns7b4azmswjpliq",
        "HashedEmailAddress": "b435aaacdb...",
        "HashedPhoneNumber": "d44b8e053e...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

25 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAva Patel, lead from Sep 12, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-mna85a-q",
        "eventTimestamp": "2026-09-12T15:20:03+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwRdY-_6E3wjSee_Q-UMFVohSk"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ba2490d9ed..."
            },
            {
              "phoneNumber": "262161b269..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T2P 5M8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

25 days ago

Accepted.

Microsoft AdsAva Patel, lead from Sep 12, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-12T15:20:03.150Z",
        "HashedEmailAddress": "ba2490d9ed...",
        "HashedPhoneNumber": "262161b269...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

25 days ago

events_received: 1

MetaAva Patel, lead from Sep 12, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789226403,
        "event_id": "ld-mna85a-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ba2490d9ed..."
          ],
          "ph": [
            "6dc7b04423..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "c7d860511c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "bdf207ba53..."
          ],
          "fbp": "fb.1.1788794403150.762942634",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

25 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsChloe Patel, lead from Sep 12, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-mx6oca-q",
        "eventTimestamp": "2026-09-12T14:17:50+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwSyMRfuEGKP8sa5AZ_ygMsmGi"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "06821f099c..."
            },
            {
              "phoneNumber": "dcda1a171d..."
            },
            {
              "address": {
                "givenName": "ec5c41c127...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T3A 0T0"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

25 days ago

Accepted.

Microsoft AdsChloe Patel, lead from Sep 12, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-12T14:17:50.191Z",
        "HashedEmailAddress": "06821f099c...",
        "HashedPhoneNumber": "dcda1a171d...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

25 days ago

events_received: 1

MetaChloe Patel, lead from Sep 12, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789222670,
        "event_id": "ld-mx6oca-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "06821f099c..."
          ],
          "ph": [
            "c1aca131e4..."
          ],
          "fn": [
            "ec5c41c127..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "2362fa9101..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "9fa9709a7b..."
          ],
          "fbp": "fb.1.1789222460191.858974275",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

25 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLucas Thompson, lead from Sep 12, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1gppfue-q",
        "eventTimestamp": "2026-09-12T07:58:05+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwL3E-OtR3qfbUVRtBjwt-LHgJ"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0200abf8b4..."
            },
            {
              "phoneNumber": "db6bc9fa60..."
            },
            {
              "address": {
                "givenName": "7cadab457a...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T3J 0K3"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

25 days ago

Accepted.

Microsoft AdsLucas Thompson, lead from Sep 12, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-12T07:58:05.671Z",
        "HashedEmailAddress": "0200abf8b4...",
        "HashedPhoneNumber": "db6bc9fa60...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

25 days ago

events_received: 1

MetaLucas Thompson, lead from Sep 12, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789199885,
        "event_id": "ld-1gppfue-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "0200abf8b4..."
          ],
          "ph": [
            "bfe6001673..."
          ],
          "fn": [
            "7cadab457a..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "c04b4145c7..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "86a439f54b..."
          ]
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

25 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsJordan Morin, lead from Sep 12, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-m34pre-q",
        "eventTimestamp": "2026-09-12T06:03:02+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw15LjETlcnKawDrkInPY1YZO0"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "30f669ccbf..."
            },
            {
              "phoneNumber": "2b5265f31e..."
            },
            {
              "address": {
                "givenName": "136c676576...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T2P 0N1"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

25 days ago

events_received: 1

MetaJordan Morin, lead from Sep 12, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789192982,
        "event_id": "ld-m34pre-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "30f669ccbf..."
          ],
          "ph": [
            "772191b989..."
          ],
          "fn": [
            "136c676576..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "414b397a7e..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f5dd9da777..."
          ],
          "fbp": "fb.1.1788501782315.694309325",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

25 days ago

Accepted.

Microsoft AdsJordan Morin, lead from Sep 12, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-12T06:03:02.315Z",
        "HashedEmailAddress": "30f669ccbf...",
        "HashedPhoneNumber": "2b5265f31e...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

25 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsEthan Okafor, lead from Sep 11, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-11w900k-q",
        "eventTimestamp": "2026-09-12T04:44:00+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw8rZ1WqzYyvrbQQQZjxi1sLYB"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1b5572c0d5..."
            },
            {
              "phoneNumber": "abfeaf9b11..."
            },
            {
              "address": {
                "givenName": "7b8bd6c0ab...",
                "familyName": "80e4d16170...",
                "regionCode": "CA",
                "postalCode": "T3V 5E6"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

25 days ago

events_received: 1

MetaEthan Okafor, lead from Sep 11, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789188240,
        "event_id": "ld-11w900k-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "1b5572c0d5..."
          ],
          "ph": [
            "a1f6f8211c..."
          ],
          "fn": [
            "7b8bd6c0ab..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "f66bba2254..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "7536f487a5..."
          ],
          "fbp": "fb.1.1789084560561.88083361",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Rejected: qualified lead

25 days ago

The Microsoft click ID was not found.

Microsoft AdsEthan Okafor, lead from Sep 11, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-12T04:44:00.561Z",
        "HashedEmailAddress": "1b5572c0d5...",
        "HashedPhoneNumber": "abfeaf9b11...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending