Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 1 hour ago. Runs every hour.

Sent as a qualified lead

22 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsOwen MacLeod, lead from Sep 15, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1wpacie-q",
        "eventTimestamp": "2026-09-15T16:45:33+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwlKAl2AN-vTg8_6sty7g00SrK"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "a00bd055cc..."
            },
            {
              "phoneNumber": "da7007e9f4..."
            },
            {
              "address": {
                "givenName": "b8746e3fc5...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T2G 5C1"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 1 hour ago. Runs every hour.

Sent as a qualified lead

22 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsOwen MacLeod, lead from Sep 15, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1wpacie-q",
        "eventTimestamp": "2026-09-15T16:45:33+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwlKAl2AN-vTg8_6sty7g00SrK"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "a00bd055cc..."
            },
            {
              "phoneNumber": "da7007e9f4..."
            },
            {
              "address": {
                "givenName": "b8746e3fc5...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T2G 5C1"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 162
Rejected: 0
Retracted: 0

Can match qualified leads100%

31% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 152
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Sent as a qualified lead

22 days ago

events_received: 1

MetaLiam Hassan, lead from Sep 12, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789579073,
        "event_id": "ld-ma0v4o-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "65c2005f02..."
          ],
          "ph": [
            "a1f6f8211c..."
          ],
          "fn": [
            "f73137d930..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "1c537c991c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "df01fed1b5..."
          ],
          "fbp": "fb.1.1789277540448.14739411",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

events_received: 1

MetaOwen MacLeod, lead from Sep 15, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789490733,
        "event_id": "ld-1wpacie-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "a00bd055cc..."
          ],
          "ph": [
            "653d7588cc..."
          ],
          "fn": [
            "b8746e3fc5..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "fead97af6b..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "bcacda7958..."
          ],
          "fbp": "fb.1.1789490591220.704642360",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted.

Microsoft AdsOwen MacLeod, lead from Sep 15, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-15T16:45:33.219Z",
        "HashedEmailAddress": "a00bd055cc...",
        "HashedPhoneNumber": "da7007e9f4...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

events_received: 1

MetaOmar Wilson, lead from Sep 15, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789482312,
        "event_id": "ld-mk0gtn-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "78e161f42b..."
          ],
          "ph": [
            "77eec9f19c..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "d0aba1e539..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "58be2074dc..."
          ],
          "fbc": "fb.1.1789482312470.1125.IwARKogPm0z4J_-yegQUrXuzpRna",
          "fbp": "fb.1.1789395912470.1125.613654717",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsOmar Wilson, lead from Sep 15, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-mk0gtn-q",
        "eventTimestamp": "2026-09-15T14:25:12+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw1s6YfRH3-o899N9z9HfDriqD"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "78e161f42b..."
            },
            {
              "phoneNumber": "f7fe7e7787..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T3N 7G2"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 days ago

events_received: 1

MetaLiam Ahmed, lead from Sep 13, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789551500,
        "event_id": "ld-gw9r44-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "c58e8044b4..."
          ],
          "ph": [
            "f5ae4643e6..."
          ],
          "fn": [
            "f73137d930..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "269737faaf..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d5684958c8..."
          ],
          "fbc": "fb.1.1789288241359.IwARPrFG_ekqthsmprwfRgWkf8pW",
          "fbp": "fb.1.1789189775125.88876456",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLiam Ahmed, lead from Sep 13, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-gw9r44-q",
        "eventTimestamp": "2026-09-16T09:38:20+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwpiC8N3SwK-qNgVH42DyALi7e"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "c58e8044b4..."
            },
            {
              "phoneNumber": "4bc77a5ef6..."
            },
            {
              "address": {
                "givenName": "f73137d930...",
                "familyName": "9af2921d3f...",
                "regionCode": "CA",
                "postalCode": "T3W 6T8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 days ago

Accepted.

Microsoft AdsLiam Ahmed, lead from Sep 13, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-16T09:38:20.006Z",
        "HashedEmailAddress": "c58e8044b4...",
        "HashedPhoneNumber": "4bc77a5ef6...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

events_received: 1

MetaMaya Thompson, lead from Sep 14, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789444449,
        "event_id": "ld-1ntazzx-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "f1a9babda2..."
          ],
          "ph": [
            "bfe6001673..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "4552d1011e..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "c71be73b7b..."
          ],
          "fbc": "fb.1.1789444078430.IwARv0RDNELh5EqLeiMgtpcrPEXQ",
          "fbp": "fb.1.1788753249429.326147978",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted.

Microsoft AdsOwen Wilson, lead from Sep 14, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-15T03:09:07.372Z",
        "HashedEmailAddress": "1da99f824b...",
        "HashedPhoneNumber": "6bfa9aef77...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted.

Microsoft AdsMaya Thompson, lead from Sep 14, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-15T03:54:09.429Z",
        "HashedEmailAddress": "f1a9babda2...",
        "HashedPhoneNumber": "db6bc9fa60...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsMaya Thompson, lead from Sep 14, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1ntazzx-q",
        "eventTimestamp": "2026-09-15T03:54:09+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwHLAJbFfuuLvLeNkbwmqmBthf"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "f1a9babda2..."
            },
            {
              "phoneNumber": "db6bc9fa60..."
            },
            {
              "address": {
                "givenName": "a95db5b0ac...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T3L 2L4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsOwen Wilson, lead from Sep 14, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1epxbjg-q",
        "eventTimestamp": "2026-09-15T03:09:07+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwwLVKbyMzLWv8SyyUqetz-c5R"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1da99f824b..."
            },
            {
              "phoneNumber": "6bfa9aef77..."
            },
            {
              "address": {
                "givenName": "b8746e3fc5...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T2K 6E3"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 days ago

events_received: 1

MetaOwen Wilson, lead from Sep 14, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789441747,
        "event_id": "ld-1epxbjg-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "1da99f824b..."
          ],
          "ph": [
            "be5f924dec..."
          ],
          "fn": [
            "b8746e3fc5..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "eb42602245..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "b062d272f3..."
          ],
          "fbp": "fb.1.1789441604372.252592354",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted.

Microsoft AdsLiam Morin, lead from Sep 14, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-15T02:09:26.931Z",
        "HashedEmailAddress": "41be704a20...",
        "HashedPhoneNumber": "c6ddc5dc05...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLiam Morin, lead from Sep 14, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-ik4kxb-q",
        "eventTimestamp": "2026-09-15T02:09:26+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwEkq6QTRIz7hxDJwqCn52221V"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "41be704a20..."
            },
            {
              "phoneNumber": "c6ddc5dc05..."
            },
            {
              "address": {
                "givenName": "f73137d930...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T2R 0N1"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 days ago

events_received: 1

MetaLiam Morin, lead from Sep 14, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789438166,
        "event_id": "ld-ik4kxb-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "41be704a20..."
          ],
          "ph": [
            "e2548e6b05..."
          ],
          "fn": [
            "f73137d930..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "5f4c6799a6..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "094699b4bf..."
          ],
          "fbp": "fb.1.1789437952932.949162979",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

events_received: 1

MetaCaleb Ahmed, lead from Sep 14, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789426544,
        "event_id": "ld-1icjl5n-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ccfc8059bd..."
          ],
          "ph": [
            "5dcaaa0811..."
          ],
          "fn": [
            "813a0c3c8e..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "7e374717c3..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "5de325275c..."
          ],
          "fbp": "fb.1.1789426355958.949992544",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsCaleb Ahmed, lead from Sep 14, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1icjl5n-q",
        "eventTimestamp": "2026-09-14T22:55:44+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ccfc8059bd..."
            },
            {
              "phoneNumber": "1b356fc61f..."
            },
            {
              "address": {
                "givenName": "813a0c3c8e...",
                "familyName": "9af2921d3f...",
                "regionCode": "CA",
                "postalCode": "T2X 0J0"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 days ago

Accepted.

Microsoft AdsCaleb Ahmed, lead from Sep 14, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-14T22:55:44.958Z",
        "HashedEmailAddress": "ccfc8059bd...",
        "HashedPhoneNumber": "1b356fc61f...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

23 days ago

events_received: 1

MetaNadia Kowalski, lead from Sep 14, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789412624,
        "event_id": "ld-qwtgw1-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "43f584c3bb..."
          ],
          "ph": [
            "218db99f92..."
          ],
          "fn": [
            "dbaf86dd80..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "3969afc91c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d93e3559cf..."
          ],
          "fbp": "fb.1.1788894224727.643175709",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

23 days ago

Accepted.

Microsoft AdsNadia Kowalski, lead from Sep 14, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-14T19:03:44.727Z",
        "HashedEmailAddress": "43f584c3bb...",
        "HashedPhoneNumber": "d99029e445...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a retraction of the qualified lead

23 days ago

Retraction accepted.

Google AdsAva Nguyen, lead from Sep 11, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Qualified lead (CRO Engine)}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-15T19:28:55+00:00",
        "orderId": "ld-yu72dx-q"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

23 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsOmar Dubois, lead from Sep 14, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1hse2rr-q",
        "eventTimestamp": "2026-09-14T17:00:35+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwvGYsSRU2o0IrAB0SOU1YEiF6"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ccf036c174..."
            },
            {
              "phoneNumber": "2b5265f31e..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T3C 4G7"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending