Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 156
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 2 hours ago. Runs every hour.

Sent as a qualified lead

21 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsPriya Fraser, lead from Sep 15, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1xj95lb-q",
        "eventTimestamp": "2026-09-15T22:29:27+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwfjnkdQeCwcld0x1b-IjLcqa8"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "510e80c5a0..."
            },
            {
              "phoneNumber": "047fbcf4be..."
            },
            {
              "address": {
                "givenName": "44bcff24eb...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T3M 2R0"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 156
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 2 hours ago. Runs every hour.

Sent as a qualified lead

21 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsPriya Fraser, lead from Sep 15, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1xj95lb-q",
        "eventTimestamp": "2026-09-15T22:29:27+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwfjnkdQeCwcld0x1b-IjLcqa8"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "510e80c5a0..."
            },
            {
              "phoneNumber": "047fbcf4be..."
            },
            {
              "address": {
                "givenName": "44bcff24eb...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T3M 2R0"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 161
Rejected: 0
Retracted: 0

Can match qualified leads100%

30% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 151
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Sent as a qualified lead

22 days ago

Accepted.

Microsoft AdsMateo Wilson, lead from Sep 15, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-15T18:02:28.610Z",
        "HashedEmailAddress": "e016d684da...",
        "HashedPhoneNumber": "8579c852d9...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsMateo Wilson, lead from Sep 15, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-k241kw-q",
        "eventTimestamp": "2026-09-15T18:02:28+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw59P471p1hxVWlvuG_n_RxNE4"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "e016d684da..."
            },
            {
              "phoneNumber": "8579c852d9..."
            },
            {
              "address": {
                "givenName": "34ddf679b4...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T3J 5G3"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 days ago

events_received: 1

MetaMateo Wilson, lead from Sep 15, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789495348,
        "event_id": "ld-k241kw-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "e016d684da..."
          ],
          "ph": [
            "f7cb0ae4f2..."
          ],
          "fn": [
            "34ddf679b4..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "b6cf66ad55..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f097ee82ab..."
          ],
          "fbc": "fb.1.1789305025410.IwAROIGsLQ-7Kp-KuHIev0maBS8u",
          "fbp": "fb.1.1788976948610.298254580",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

events_received: 1

MetaHannah Kowalski, lead from Sep 15, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789491699,
        "event_id": "ld-1dvyigj-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d8765ee35e..."
          ],
          "ph": [
            "9db06f639f..."
          ],
          "fn": [
            "fc881aa34d..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "f6c843bc7f..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "a29374f81d..."
          ],
          "fbc": "fb.1.1789491402597.IwARkEO95ZYkHHiL7nVwnUqbwwTd",
          "fbp": "fb.1.1789405299597.0044.208779475",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Rejected: qualified lead

22 days ago

The click is older than this conversion action's click-through window.

Google AdsHannah Kowalski, lead from Sep 15, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1dvyigj-q",
        "eventTimestamp": "2026-09-15T17:01:39+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d8765ee35e..."
            },
            {
              "phoneNumber": "d761856bf8..."
            },
            {
              "address": {
                "givenName": "fc881aa34d...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T2K 1L5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 days ago

Accepted.

Microsoft AdsHannah Kowalski, lead from Sep 15, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-15T17:01:39.597Z",
        "HashedEmailAddress": "d8765ee35e...",
        "HashedPhoneNumber": "d761856bf8...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted.

Microsoft AdsLiam Hassan, lead from Sep 12, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-16T14:57:19.912Z",
        "HashedEmailAddress": "65c2005f02...",
        "HashedPhoneNumber": "abfeaf9b11...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLiam Hassan, lead from Sep 12, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-ma0v4o-q",
        "eventTimestamp": "2026-09-16T14:57:19+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "65c2005f02..."
            },
            {
              "phoneNumber": "abfeaf9b11..."
            },
            {
              "address": {
                "givenName": "f73137d930...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T3G 3J2"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsOwen MacLeod, lead from Sep 15, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1wpacie-q",
        "eventTimestamp": "2026-09-15T14:24:59+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwlKAl2AN-vTg8_6sty7g00SrK"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "a00bd055cc..."
            },
            {
              "phoneNumber": "da7007e9f4..."
            },
            {
              "address": {
                "givenName": "b8746e3fc5...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T2G 5C1"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 days ago

events_received: 1

MetaLiam Hassan, lead from Sep 12, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789570639,
        "event_id": "ld-ma0v4o-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "65c2005f02..."
          ],
          "ph": [
            "a1f6f8211c..."
          ],
          "fn": [
            "f73137d930..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "1c537c991c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "df01fed1b5..."
          ],
          "fbp": "fb.1.1789269106438.14739411",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

events_received: 1

MetaOwen MacLeod, lead from Sep 15, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789482299,
        "event_id": "ld-1wpacie-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "a00bd055cc..."
          ],
          "ph": [
            "653d7588cc..."
          ],
          "fn": [
            "b8746e3fc5..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "fead97af6b..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "bcacda7958..."
          ],
          "fbp": "fb.1.1789482157210.704642360",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted.

Microsoft AdsOwen MacLeod, lead from Sep 15, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-15T14:24:59.209Z",
        "HashedEmailAddress": "a00bd055cc...",
        "HashedPhoneNumber": "da7007e9f4...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Rejected: qualified lead

22 days ago

The Microsoft click ID was not found.

Microsoft AdsOmar Wilson, lead from Sep 15, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-15T12:04:38.460Z",
        "HashedEmailAddress": "78e161f42b...",
        "HashedPhoneNumber": "f7fe7e7787...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

events_received: 1

MetaOmar Wilson, lead from Sep 15, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789473878,
        "event_id": "ld-mk0gtn-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "78e161f42b..."
          ],
          "ph": [
            "77eec9f19c..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "d0aba1e539..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "58be2074dc..."
          ],
          "fbc": "fb.1.1789473878460.1125.IwARKogPm0z4J_-yegQUrXuzpRna",
          "fbp": "fb.1.1789387478460.1125.613654717",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsOmar Wilson, lead from Sep 15, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-mk0gtn-q",
        "eventTimestamp": "2026-09-15T12:04:38+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw1s6YfRH3-o899N9z9HfDriqD"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "78e161f42b..."
            },
            {
              "phoneNumber": "f7fe7e7787..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T3N 7G2"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 days ago

events_received: 1

MetaLiam Ahmed, lead from Sep 13, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789543065,
        "event_id": "ld-gw9r44-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "c58e8044b4..."
          ],
          "ph": [
            "f5ae4643e6..."
          ],
          "fn": [
            "f73137d930..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "269737faaf..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d5684958c8..."
          ],
          "fbc": "fb.1.1789279807349.IwARPrFG_ekqthsmprwfRgWkf8pW",
          "fbp": "fb.1.1789181341115.88876456",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLiam Ahmed, lead from Sep 13, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-gw9r44-q",
        "eventTimestamp": "2026-09-16T07:17:45+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwpiC8N3SwK-qNgVH42DyALi7e"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "c58e8044b4..."
            },
            {
              "phoneNumber": "4bc77a5ef6..."
            },
            {
              "address": {
                "givenName": "f73137d930...",
                "familyName": "9af2921d3f...",
                "regionCode": "CA",
                "postalCode": "T3W 6T8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 days ago

Accepted.

Microsoft AdsLiam Ahmed, lead from Sep 13, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-16T07:17:45.996Z",
        "HashedEmailAddress": "c58e8044b4...",
        "HashedPhoneNumber": "4bc77a5ef6...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

events_received: 1

MetaMaya Thompson, lead from Sep 14, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789436015,
        "event_id": "ld-1ntazzx-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "f1a9babda2..."
          ],
          "ph": [
            "bfe6001673..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "4552d1011e..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "c71be73b7b..."
          ],
          "fbc": "fb.1.1789435644420.IwARv0RDNELh5EqLeiMgtpcrPEXQ",
          "fbp": "fb.1.1788744815419.326147978",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted.

Microsoft AdsOwen Wilson, lead from Sep 14, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-15T00:48:33.362Z",
        "HashedEmailAddress": "1da99f824b...",
        "HashedPhoneNumber": "6bfa9aef77...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted.

Microsoft AdsMaya Thompson, lead from Sep 14, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-15T01:33:35.419Z",
        "HashedEmailAddress": "f1a9babda2...",
        "HashedPhoneNumber": "db6bc9fa60...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsMaya Thompson, lead from Sep 14, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1ntazzx-q",
        "eventTimestamp": "2026-09-15T01:33:35+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwHLAJbFfuuLvLeNkbwmqmBthf"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "f1a9babda2..."
            },
            {
              "phoneNumber": "db6bc9fa60..."
            },
            {
              "address": {
                "givenName": "a95db5b0ac...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T3L 2L4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsOwen Wilson, lead from Sep 14, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1epxbjg-q",
        "eventTimestamp": "2026-09-15T00:48:33+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwwLVKbyMzLWv8SyyUqetz-c5R"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1da99f824b..."
            },
            {
              "phoneNumber": "6bfa9aef77..."
            },
            {
              "address": {
                "givenName": "b8746e3fc5...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T2K 6E3"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 days ago

events_received: 1

MetaOwen Wilson, lead from Sep 14, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789433313,
        "event_id": "ld-1epxbjg-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "1da99f824b..."
          ],
          "ph": [
            "be5f924dec..."
          ],
          "fn": [
            "b8746e3fc5..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "eb42602245..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "b062d272f3..."
          ],
          "fbp": "fb.1.1789433170362.252592354",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending