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Account

BRClientBowmont Roofing

Client

Dashboard
Leads, 19
Tests, 1

Data out and setup

Setup
Ad sync, 1
Settings

BWBrad WilliamsonCatch team

Website OS

All clients
Bowmont Roofing
Ad sync

sample data. Nothing here touches PostHog, Basin, GitHub, an ad account or a client site.

View as

Internal tool. Each client's data stays inside its own account.

⌘K

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Time machine (sample data only)

In production a job runs every hour. Here you run it by hand. Nothing leaves this app: platform answers are made up.

The second one releases AI labels still inside their 24-hour hold.

Qualified leads (last 30 days)

157157

A person's label, or the AI's when it was confident

Of those, sent to a platform

150150

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

1515

Each row below says why

Not sent

22

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

All312 Sent238 Checked68 Rejected0 Not sent6 Held0

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 1 hour ago. Runs every hour.

Checked the qualified lead (check mode, nothing counted)
48 days ago
MetaZoe Garcia, lead from Aug 20, 2026Meta clickMeta browser

Page 13 of 13 · 312 rows NewerOlder

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

62% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 162
Rejected: 0
Retracted: 0

Can match qualified leads100%

31% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 152
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Email

Phone

Name

Postal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787232972,
        "event_id": "ld-1m9x69s-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ac4f8aed3d..."
          ],
          "ph": [
            "0d8c2e6698..."
          ],
          "fn": [
            "9d017e2681..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "67bb44db1d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "772aa9e499..."
          ],
          "fbc": "fb.1.1787126592008.IwARUN9V1eyxciJABvJBUNcGvcUK",
          "fbp": "fb.1.1787146572308.3262.837438988",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

48 days ago

Meta/Jordan Ahmed, lead from Aug 20, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787225888,
        "event_id": "ld-p8z086-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "67ac16cc19..."
          ],
          "ph": [
            "582a5d1e89..."
          ],
          "fn": [
            "136c676576..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "41f956a681..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "dba5439926..."
          ],
          "fbp": "fb.1.1787225804776.924772049",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

48 days ago

Meta/Noah Kowalski, lead from Aug 20, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787221576,
        "event_id": "ld-ykam6x-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "882ba76499..."
          ],
          "ph": [
            "ddfff2a251..."
          ],
          "fn": [
            "cf3a3bbe33..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "053fad6f0b..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "28aa636359..."
          ],
          "fbp": "fb.1.1787221522546.191837735",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

48 days ago

Meta/Jordan Morin, lead from Aug 20, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787206643,
        "event_id": "ld-jo2zp7-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "cbb1adab10..."
          ],
          "ph": [
            "1d18870574..."
          ],
          "fn": [
            "136c676576..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "d47d1e208b..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "86152d7a4f..."
          ],
          "fbp": "fb.1.1787206379655.383004229",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

48 days ago

Meta/Grace Ahmed, lead from Aug 19, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787203134,
        "event_id": "ld-1xjua6x-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "95d5cb434d..."
          ],
          "ph": [
            "bceb0ee038..."
          ],
          "fn": [
            "e010fd1ce1..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "49b711c2b7..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "954d9d7ae0..."
          ],
          "fbp": "fb.1.1786684734489.510117764",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

48 days ago

Meta/Priya Dubois, lead from Aug 19, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787180518,
        "event_id": "ld-1hhwhz5-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "96cb65bacb..."
          ],
          "ph": [
            "920aaa79a9..."
          ],
          "fn": [
            "44bcff24eb..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "40bbb62042..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "ba3bbc32a0..."
          ],
          "fbp": "fb.1.1787180354644.207255312",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

49 days ago

Meta/Noah Lee, lead from Aug 18, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787242567,
        "event_id": "ld-1mwnk6z-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "25749cabde..."
          ],
          "ph": [
            "2dfeb52d06..."
          ],
          "fn": [
            "cf3a3bbe33..."
          ],
          "ln": [
            "1508b69789..."
          ],
          "zp": [
            "d47106e74c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "7277d7403b..."
          ],
          "fbc": "fb.1.1786809627107.IwARAmmvakXVCKOozI0HIfl9sfX5",
          "fbp": "fb.1.1786371942473.909640528",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

49 days ago

Meta/Caleb Patel, lead from Aug 19, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787142089,
        "event_id": "ld-1e5y45i-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "2053a4ae38..."
          ],
          "ph": [
            "a136b20e33..."
          ],
          "fn": [
            "813a0c3c8e..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "f8157d102d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "78c9b2c9da..."
          ],
          "fbp": "fb.1.1786450889378.263578285",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

49 days ago

Meta/Caleb Dubois, lead from Aug 19, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787136226,
        "event_id": "ld-ir9hfq-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "b0273da4f2..."
          ],
          "ph": [
            "3038d6ad9d..."
          ],
          "fn": [
            "813a0c3c8e..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "81210256bb..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "eec9ab8283..."
          ],
          "fbc": "fb.1.1787136226863.2534.IwAROuMsRLxe1gfEispkDa9NW3GI",
          "fbp": "fb.1.1787049826863.2534.224333145",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

49 days ago

Meta/Jordan Roy, lead from Aug 16, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787174633,
        "event_id": "ld-1lusnji-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "20358e1a6c..."
          ],
          "ph": [
            "fe49fa9ae2..."
          ],
          "fn": [
            "136c676576..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "cd67860948..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "2c45dd6b9b..."
          ]
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

50 days ago

Meta/Noah Wilson, lead from Aug 18, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787059475,
        "event_id": "ld-1xtx1dv-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "1b898d1878..."
          ],
          "ph": [
            "c21939dcac..."
          ],
          "fn": [
            "cf3a3bbe33..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "6492738d64..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d8abb2d775..."
          ],
          "fbp": "fb.1.1787007635429.93654912",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

50 days ago

Meta/Arjun Brown, lead from Aug 18, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787050575,
        "event_id": "ld-xg91x2-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "b29f41b2f7..."
          ],
          "ph": [
            "9bae1ec1d4..."
          ],
          "fn": [
            "fa4f7155e1..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "e93b2b8a49..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "a6f4438c79..."
          ],
          "fbp": "fb.1.1787050455490.379823278",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}