Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 156
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 2 hours ago. Runs every hour.

Sent as a retraction of the spam lead

16 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 20, 2026Google click

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-21T19:54:34+00:00",
        "orderId": "c1a04ed0-c4a0-4c3a-ac6a-0000c5a0551c"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 156
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 2 hours ago. Runs every hour.

Sent as a retraction of the spam lead

16 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 20, 2026Google click

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-21T19:54:34+00:00",
        "orderId": "c1a04ed0-c4a0-4c3a-ac6a-0000c5a0551c"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 161
Rejected: 0
Retracted: 0

Can match qualified leads100%

30% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 151
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Sent as a qualified lead

17 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsJordan Ahmed, lead from Sep 20, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-18phzhl-q",
        "eventTimestamp": "2026-09-20T13:41:30+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "9c1791c9ce..."
            },
            {
              "phoneNumber": "e2cc99a71b..."
            },
            {
              "address": {
                "givenName": "136c676576...",
                "familyName": "9af2921d3f...",
                "regionCode": "CA",
                "postalCode": "T2R 4R5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

17 days ago

Accepted.

Microsoft AdsJordan Ahmed, lead from Sep 20, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-20T13:41:30.243Z",
        "HashedEmailAddress": "9c1791c9ce...",
        "HashedPhoneNumber": "e2cc99a71b...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

events_received: 1

MetaJordan Ahmed, lead from Sep 20, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789911690,
        "event_id": "ld-18phzhl-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "9c1791c9ce..."
          ],
          "ph": [
            "919acf4f46..."
          ],
          "fn": [
            "136c676576..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "2bbe0a1d13..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "558e78b725..."
          ],
          "fbp": "fb.1.1789306890243.15218893",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a retraction of the spam lead

17 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 20, 2026Google click

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3454155007:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3454155007/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-21T14:03:19+00:00",
        "orderId": "4bee12ea-4aee-449e-a48e-000047ee0c9e"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

17 days ago

Accepted.

Microsoft AdsNoah Fraser, lead from Sep 20, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-20T07:39:02.476Z",
        "HashedEmailAddress": "fb2eac356e...",
        "HashedPhoneNumber": "05aeb20b91...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsNoah Fraser, lead from Sep 20, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-veuk8d-q",
        "eventTimestamp": "2026-09-20T07:39:02+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "fb2eac356e..."
            },
            {
              "phoneNumber": "05aeb20b91..."
            },
            {
              "address": {
                "givenName": "cf3a3bbe33...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T3T 3K1"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

17 days ago

Accepted.

Microsoft AdsNoah Brown, lead from Sep 20, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-20T07:36:26.017Z",
        "HashedEmailAddress": "b436d9ce84...",
        "HashedPhoneNumber": "98f0551ba4...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

events_received: 1

MetaNoah Brown, lead from Sep 20, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789889786,
        "event_id": "ld-18fidsm-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "b436d9ce84..."
          ],
          "ph": [
            "c21939dcac..."
          ],
          "fn": [
            "cf3a3bbe33..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "f2d2027eca..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d959382515..."
          ],
          "fbp": "fb.1.1789734266018.365621262",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

events_received: 1

MetaNoah Fraser, lead from Sep 20, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789889942,
        "event_id": "ld-veuk8d-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "fb2eac356e..."
          ],
          "ph": [
            "12c2027a4c..."
          ],
          "fn": [
            "cf3a3bbe33..."
          ],
          "ln": [
            "f44b7e3047..."
          ],
          "zp": [
            "0e3d467cf0..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "90fcb3681a..."
          ],
          "fbp": "fb.1.1789630742476.449132243",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsNoah Brown, lead from Sep 20, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-18fidsm-q",
        "eventTimestamp": "2026-09-20T07:36:26+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwEsQLIiIzn6CQXiinrqCs4v2N"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "b436d9ce84..."
            },
            {
              "phoneNumber": "98f0551ba4..."
            },
            {
              "address": {
                "givenName": "cf3a3bbe33...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T3Z 3R3"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

17 days ago

events_received: 1

MetaRyan Thompson, lead from Sep 19, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789873941,
        "event_id": "ld-11m9ebl-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "48ced55d04..."
          ],
          "ph": [
            "ce9403f66e..."
          ],
          "fn": [
            "e0e3a2b647..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "85aa4a54a3..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "e9f4cd3066..."
          ],
          "fbp": "fb.1.1789873539864.438834112",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsRyan Thompson, lead from Sep 19, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-11m9ebl-q",
        "eventTimestamp": "2026-09-20T03:12:21+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwJQr8i07f_4j601rq4qJvr8St"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "48ced55d04..."
            },
            {
              "phoneNumber": "8c38e337d4..."
            },
            {
              "address": {
                "givenName": "e0e3a2b647...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T3R 4S2"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

17 days ago

Accepted.

Microsoft AdsRyan Thompson, lead from Sep 19, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-20T03:12:21.863Z",
        "HashedEmailAddress": "48ced55d04...",
        "HashedPhoneNumber": "8c38e337d4...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

events_received: 1

MetaJordan Campbell, lead from Sep 19, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789863156,
        "event_id": "ld-1xsnmoo-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "bc165a504c..."
          ],
          "ph": [
            "a1f6f8211c..."
          ],
          "fn": [
            "136c676576..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "f1d483470f..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "90c59a9017..."
          ],
          "fbc": "fb.1.1789862952923.IwARS3vECtRAxXIQLrzavIFGuqhU",
          "fbp": "fb.1.1789776756922.8027.163545526",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

Accepted.

Microsoft AdsJordan Campbell, lead from Sep 19, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-20T00:12:36.922Z",
        "HashedEmailAddress": "bc165a504c...",
        "HashedPhoneNumber": "abfeaf9b11...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsJordan Campbell, lead from Sep 19, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1xsnmoo-q",
        "eventTimestamp": "2026-09-20T00:12:36+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "bc165a504c..."
            },
            {
              "phoneNumber": "abfeaf9b11..."
            },
            {
              "address": {
                "givenName": "136c676576...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T2C 5T8"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

17 days ago

Accepted.

Microsoft AdsSofia Okafor, lead from Sep 19, 2026EmailPhone

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-19T22:51:08.161Z",
        "HashedEmailAddress": "a4ede04530...",
        "HashedPhoneNumber": "8470adfc75...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLucas Thompson, lead from Sep 19, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-10sdqqn-q",
        "eventTimestamp": "2026-09-20T22:49:48+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1acc2e5c6f..."
            },
            {
              "phoneNumber": "4bc77a5ef6..."
            },
            {
              "address": {
                "givenName": "7cadab457a...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T2R 6E5"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

17 days ago

events_received: 1

MetaSofia Okafor, lead from Sep 19, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789858268,
        "event_id": "ld-g8kmqn-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "a4ede04530..."
          ],
          "ph": [
            "a136b20e33..."
          ],
          "fn": [
            "86846e84f9..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "ce26840d6c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "cbce51b365..."
          ],
          "fbp": "fb.1.1789702748161.958617873",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

events_received: 1

MetaLucas Thompson, lead from Sep 19, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789944588,
        "event_id": "ld-10sdqqn-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "1acc2e5c6f..."
          ],
          "ph": [
            "f5ae4643e6..."
          ],
          "fn": [
            "7cadab457a..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "f4fd3eeb88..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "b29b471fc5..."
          ],
          "fbp": "fb.1.1789200177164.872990793",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

Accepted.

Microsoft AdsLucas Thompson, lead from Sep 19, 2026EmailPhone

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-09-20T22:49:48.880Z",
        "HashedEmailAddress": "1acc2e5c6f...",
        "HashedPhoneNumber": "4bc77a5ef6...",
        "ConversionValue": 420,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsSofia Okafor, lead from Sep 19, 2026Google clickGoogle click (iOS web)EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-g8kmqn-q",
        "eventTimestamp": "2026-09-19T22:51:08+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwtHSS3VbfWbQc5QgdtvUmEuvB",
          "wbraid": "CjkKAQhTkOvxCKkh_LsuhxOcL3X33YiaK4tS"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "a4ede04530..."
            },
            {
              "phoneNumber": "8470adfc75..."
            },
            {
              "address": {
                "givenName": "86846e84f9...",
                "familyName": "80e4d16170...",
                "regionCode": "CA",
                "postalCode": "T3A 1R6"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

18 days ago

events_received: 1

MetaPriya Martin, lead from Sep 19, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789812083,
        "event_id": "ld-1jgzz16-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "0d87ec7735..."
          ],
          "ph": [
            "f5ae4643e6..."
          ],
          "fn": [
            "44bcff24eb..."
          ],
          "ln": [
            "b6f8d434a8..."
          ],
          "zp": [
            "4283a311b3..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "187d9182d2..."
          ],
          "fbc": "fb.1.1789812083368.8086.IwAReW9ba_5mhNrlfEAZLfycw1Yz",
          "fbp": "fb.1.1789725683368.8086.904710953",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

18 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsPriya Martin, lead from Sep 19, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3454155007"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1jgzz16-q",
        "eventTimestamp": "2026-09-19T10:01:23+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwxLRdZSbE9gg04itcmj0txkzs"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0d87ec7735..."
            },
            {
              "phoneNumber": "4bc77a5ef6..."
            },
            {
              "address": {
                "givenName": "44bcff24eb...",
                "familyName": "b6f8d434a8...",
                "regionCode": "CA",
                "postalCode": "T3P 7K4"
              }
            }
          ]
        },
        "conversionValue": 420,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending