Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 41 minutes ago. Runs every hour.

Sent as a qualified lead
38 days ago
events_received: 1
MetaAva Brown, lead from Aug 26, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

345-415-5007 · Qualified lead (CRO Engine)

Sent: 157
Rejected: 5
Retracted: 26

Can match qualified leads100%

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 41 minutes ago. Runs every hour.

Sent as a qualified lead
38 days ago
events_received: 1
MetaAva Brown, lead from Aug 26, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000665653872 · QualifiedLead

Sent: 162
Rejected: 0
Retracted: 0

Can match qualified leads100%

31% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

Microsoft Ads Sending

183591080 · Qualified lead (CRO Engine)

Sent: 152
Rejected: 10
Retracted: 0

Can match qualified leads100%

4% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$420 per qualified lead.

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787808942,
        "event_id": "ld-1jh0c6i-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "cb9622ab81..."
          ],
          "ph": [
            "f137886657..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "38e6bd2272..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "35cee51b07..."
          ],
          "fbp": "fb.1.1787290542620.556374911",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaFatima MacLeod, lead from Aug 27, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787842642,
        "event_id": "ld-11c9smm-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "bbde43ad82..."
          ],
          "ph": [
            "f5ae4643e6..."
          ],
          "fn": [
            "10c932ece8..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "5cf8c3d457..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "94264e544f..."
          ],
          "fbp": "fb.1.1787756242269.279927860",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaHannah Dubois, lead from Aug 27, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787845394,
        "event_id": "ld-1k6v1do-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "a31e4d8ae5..."
          ],
          "ph": [
            "6de9ba2b80..."
          ],
          "fn": [
            "fc881aa34d..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "2c66180453..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "7900c929ce..."
          ],
          "fbp": "fb.1.1787793554542.898104939",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaDaniel Morin, lead from Aug 28, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787912373,
        "event_id": "ld-1hzmhxh-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "59d739178c..."
          ],
          "ph": [
            "7a90df2033..."
          ],
          "fn": [
            "bd3dae5fb9..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "1ade0b8d29..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "745a7838b6..."
          ],
          "fbp": "fb.1.1787912192453.33868627",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaCaleb Campbell, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788077680,
        "event_id": "ld-r6w82z-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "0ce24d5170..."
          ],
          "ph": [
            "1945919c34..."
          ],
          "fn": [
            "813a0c3c8e..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "db0f69914d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "31f76b8e60..."
          ]
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaOwen Okafor, lead from Aug 28, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788113001,
        "event_id": "ld-1gp3y3g-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "4ae4066d22..."
          ],
          "ph": [
            "a136b20e33..."
          ],
          "fn": [
            "b8746e3fc5..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "c96f0bcf25..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "0bbe856456..."
          ],
          "fbp": "fb.1.1787339081956.179497295",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaChloe Ahmed, lead from Aug 28, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787959504,
        "event_id": "ld-gwyed1-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "58000c0e93..."
          ],
          "ph": [
            "36d8f7feca..."
          ],
          "fn": [
            "ec5c41c127..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "349a7f861b..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "ea80d59e66..."
          ],
          "fbp": "fb.1.1787959147763.673565777",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaRyan Ahmed, lead from Aug 28, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787961430,
        "event_id": "ld-yk7goy-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d402c2f720..."
          ],
          "ph": [
            "d19bcde044..."
          ],
          "fn": [
            "e0e3a2b647..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "fd8ae53313..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "75a84c2052..."
          ],
          "fbc": "fb.1.1787961430941.0938.IwARAkCTC10lu-tCGqu37FF2DaeV",
          "fbp": "fb.1.1787875030941.0938.647658739",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaGrace Hassan, lead from Aug 28, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787975489,
        "event_id": "ld-ey9drc-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "c06f066324..."
          ],
          "ph": [
            "920aaa79a9..."
          ],
          "fn": [
            "e010fd1ce1..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "60ebef9fd3..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "8c1a98eb7a..."
          ],
          "fbp": "fb.1.1787457089772.51606406",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaFatima Martin, lead from Aug 29, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788084702,
        "event_id": "ld-xqbt40-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "63b746dd51..."
          ],
          "ph": [
            "772191b989..."
          ],
          "fn": [
            "10c932ece8..."
          ],
          "ln": [
            "b6f8d434a8..."
          ],
          "zp": [
            "8fb2a47e66..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "480dbc2119..."
          ],
          "fbp": "fb.1.1787989186892.173662508",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaRyan Hassan, lead from Aug 29, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787990522,
        "event_id": "ld-dkbdah-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "9440ac4a26..."
          ],
          "ph": [
            "4e5f131386..."
          ],
          "fn": [
            "e0e3a2b647..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "3addb7261a..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "594075cc10..."
          ],
          "fbp": "fb.1.1787990332340.339329478",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaLeila Patel, lead from Aug 29, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787995092,
        "event_id": "ld-1snhq87-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "203f622bd8..."
          ],
          "ph": [
            "02281588f5..."
          ],
          "fn": [
            "b811f03f71..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "29e2c05c5d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "db9674ce8d..."
          ],
          "fbc": "fb.1.1787640793983.IwARvM_0OwG_wPb7zO4rzppyUMBN",
          "fbp": "fb.1.1787476692566.983961214",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaJordan Morin, lead from Aug 29, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000665653872/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787997101,
        "event_id": "ld-1nns18o-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "7827bbd69e..."
          ],
          "ph": [
            "ddfff2a251..."
          ],
          "fn": [
            "136c676576..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "67f920c788..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "271a8098d3..."
          ],
          "fbp": "fb.1.1787824301022.681163879",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 420,
          "currency": "CAD"
        }
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending

Microsoft Ads Sending