Every form submission, in the person's own words, with where they came from. Label each one so tests are judged on good leads, not just more leads.
“a leak repair for a rental I own in Varsity. Tenant is in, need someone reliable.”
“Moving into a house in Varsity next month and the inspection flagged hail damage repair.”
The AI labels every lead. “Needs review” means it was unsure, so a person decides; anyone can change any label. The AI reads the answers only, never names, emails or phone numbers.