Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

88% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Every eligible lead went

Google Ads Sending

289-440-3971 · Qualified lead (CRO Engine)

Sent: 36
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 26 minutes ago. Runs every hour.

Rejected: qualified lead

13 days ago

The click ID could not be decoded.

Google AdsWei Kowalski, lead from Sep 23, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-6qq2gv-q",
        "eventTimestamp": "2026-09-23T19:17:11+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw03sIxKHV7b1DjmG08RtD4noU"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "e0364be799..."
            },
            {
              "phoneNumber": "00c500e979..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T2X 1K1"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

88% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Every eligible lead went

Google Ads Sending

289-440-3971 · Qualified lead (CRO Engine)

Sent: 36
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 26 minutes ago. Runs every hour.

Rejected: qualified lead

13 days ago

The click ID could not be decoded.

Google AdsWei Kowalski, lead from Sep 23, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-6qq2gv-q",
        "eventTimestamp": "2026-09-23T19:17:11+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw03sIxKHV7b1DjmG08RtD4noU"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "e0364be799..."
            },
            {
              "phoneNumber": "00c500e979..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T2X 1K1"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000383903756 · QualifiedLead

Sent: 38
Rejected: 0
Retracted: 0

Can match qualified leads100%

45% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$2,500 per qualified lead.

Rejected: qualified lead

29 days ago

The click ID could not be decoded.

Google AdsEthan Dubois, lead from Sep 7, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1apkluq-q",
        "eventTimestamp": "2026-09-07T23:34:56+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwmfSsFRgwxaA3xr8JT8yiP7vF"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ba1bcfaf97..."
            },
            {
              "phoneNumber": "26c1b42ca4..."
            },
            {
              "address": {
                "givenName": "7b8bd6c0ab...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T3B 7T1"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Rejected: qualified lead

38 days ago

The click ID could not be decoded.

Google AdsDaniel Fraser, lead from Aug 8, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-11hr0ph-q",
        "eventTimestamp": "2026-08-10T06:07:31+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw9TCrmKUb-5HjScMdH4qV2tKQ"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "8863de36d5..."
            },
            {
              "phoneNumber": "8470adfc75..."
            },
            {
              "address": {
                "givenName": "bd3dae5fb9...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T3C 6R1"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Rejected: qualified lead

38 days ago

The click is older than this conversion action's click-through window.

Google AdsAva Fraser, lead from Aug 13, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-6fhi48-q",
        "eventTimestamp": "2026-08-14T15:55:22+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "78e831613a..."
            },
            {
              "phoneNumber": "d99029e445..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T3J 2C1"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Rejected: qualified lead (check mode, nothing counted)

39 days ago

Check failed: the conversion action was created under 6 hours ago.

Google AdsLiam Campbell, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-117rf0i-q",
        "eventTimestamp": "2026-08-28T13:25:10+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "90042c46a1..."
            },
            {
              "phoneNumber": "d80ced3804..."
            },
            {
              "address": {
                "givenName": "f73137d930...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T3P 5C0"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Rejected: qualified lead (check mode, nothing counted)

42 days ago

Check failed: the conversion action was created under 6 hours ago.

Google AdsGrace Garcia, lead from Aug 25, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-67bzoj-q",
        "eventTimestamp": "2026-08-26T00:33:55+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ed3f8b1949..."
            },
            {
              "phoneNumber": "90ef282d8e..."
            },
            {
              "address": {
                "givenName": "e010fd1ce1...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T2G 3E7"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending