Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

88% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Every eligible lead went

Google Ads Sending

289-440-3971 · Qualified lead (CRO Engine)

Sent: 36
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 1 hour ago. Runs every hour.

Sent as a qualified lead
30 days ago
events_received: 1
MetaCaleb Morin, lead from Sep 6, 2026Meta clickMeta browserEmailPhone

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

88% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Every eligible lead went

Google Ads Sending

289-440-3971 · Qualified lead (CRO Engine)

Sent: 36
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 1 hour ago. Runs every hour.

Sent as a qualified lead
30 days ago
events_received: 1
MetaCaleb Morin, lead from Sep 6, 2026Meta clickMeta browserEmailPhone

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000383903756 · QualifiedLead

Sent: 38
Rejected: 0
Retracted: 0

Can match qualified leads100%

45% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$2,500 per qualified lead.

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788738275,
        "event_id": "ld-12vvc6a-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "acf09a4db1..."
          ],
          "ph": [
            "218db99f92..."
          ],
          "fn": [
            "813a0c3c8e..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "c5c24dc366..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "4106fd36be..."
          ],
          "fbc": "fb.1.1788738275246.3723.IwARunduWETXJCLEcE7MDvChmZR7",
          "fbp": "fb.1.1788651875246.3723.518616410",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

30 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsArjun Brown, lead from Sep 6, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-103t08m-q",
        "eventTimestamp": "2026-09-06T17:43:02+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwxdgnyVWoYJkKYa2DrRjxl0tb"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "b49229f0a8..."
            },
            {
              "phoneNumber": "e56d84bcad..."
            },
            {
              "address": {
                "givenName": "fa4f7155e1...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2X 0M6"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

30 days ago

events_received: 1

MetaArjun Brown, lead from Sep 6, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788716582,
        "event_id": "ld-103t08m-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "b49229f0a8..."
          ],
          "ph": [
            "c6e0d4acb6..."
          ],
          "fn": [
            "fa4f7155e1..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "86c169f0e5..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "cfe52cd1ac..."
          ],
          "fbc": "fb.1.1788659292706.IwARk7IW3keKtBqAFVzadMu-Jokc",
          "fbp": "fb.1.1788561062073.532315801",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

31 days ago

events_received: 1

MetaChloe Patel, lead from Sep 6, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788686021,
        "event_id": "ld-7avkur-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "04f4d9e5ef..."
          ],
          "ph": [
            "b9def49972..."
          ],
          "fn": [
            "ec5c41c127..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "cfc8d2aff5..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "a8388fc9aa..."
          ],
          "fbp": "fb.1.1788340421260.81789718",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

31 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsChloe Patel, lead from Sep 6, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-7avkur-q",
        "eventTimestamp": "2026-09-06T09:13:41+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwYI3VqttXWycrCCr7lAK65eQF"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "04f4d9e5ef..."
            },
            {
              "phoneNumber": "cb797bf2c0..."
            },
            {
              "address": {
                "givenName": "ec5c41c127...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T3M 8H3"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

31 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsNoah Thompson, lead from Sep 4, 2026Google clickGoogle click (iOS web)EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1afhuns-q",
        "eventTimestamp": "2026-09-07T02:26:48+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwwDTmTrJ9zbVx8r1_IWcrBCMh",
          "wbraid": "CjkKAQyCYnBuYjmeVJQyEcqQnc1sStO1Ukqs"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0b31bc4538..."
            },
            {
              "phoneNumber": "d04f3fb8e1..."
            },
            {
              "address": {
                "givenName": "cf3a3bbe33...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T2J 8E5"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

31 days ago

events_received: 1

MetaNoah Thompson, lead from Sep 4, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788748008,
        "event_id": "ld-1afhuns-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "0b31bc4538..."
          ],
          "ph": [
            "5c9cb4a081..."
          ],
          "fn": [
            "cf3a3bbe33..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "7087eb1988..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "822ebd5ebf..."
          ],
          "fbp": "fb.1.1788028428050.660717970",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

31 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsKenji Dubois, lead from Sep 5, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-6zgpi6-q",
        "eventTimestamp": "2026-09-05T17:07:00+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "acffd0f86d..."
            },
            {
              "phoneNumber": "05aeb20b91..."
            },
            {
              "address": {
                "givenName": "57f62077f2...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T2Y 4S2"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

31 days ago

events_received: 1

MetaKenji Dubois, lead from Sep 5, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788628020,
        "event_id": "ld-6zgpi6-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "acffd0f86d..."
          ],
          "ph": [
            "12c2027a4c..."
          ],
          "fn": [
            "57f62077f2..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "f6d04a0afa..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "9d520d60dd..."
          ],
          "fbc": "fb.1.1788628020400.8276.IwAR2XnT3XyhFlIprlp8t7c546lk",
          "fbp": "fb.1.1788541620400.8276.345605840",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

31 days ago

events_received: 1

MetaOmar Hassan, lead from Sep 5, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788618438,
        "event_id": "ld-1c3imbl-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "609f52bbf1..."
          ],
          "ph": [
            "68b62826b1..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "8bc5c17898..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "fc4180075e..."
          ]
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

31 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsOmar Hassan, lead from Sep 5, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1c3imbl-q",
        "eventTimestamp": "2026-09-05T14:27:18+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwowvDxxkRCYRrUdqQbihyRPGD"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "609f52bbf1..."
            },
            {
              "phoneNumber": "4eea678853..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T3H 3C7"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

31 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsWei Garcia, lead from Sep 5, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1b9jt8o-q",
        "eventTimestamp": "2026-09-05T11:57:36+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d744e32d68..."
            },
            {
              "phoneNumber": "f988ff1eff..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T3N 6G4"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

31 days ago

events_received: 1

MetaWei Garcia, lead from Sep 5, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788609456,
        "event_id": "ld-1b9jt8o-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d744e32d68..."
          ],
          "ph": [
            "fe49fa9ae2..."
          ],
          "fn": [
            "1ed2b38c11..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "7118c1a441..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "2bdac5553f..."
          ],
          "fbp": "fb.1.1788609237421.796818583",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

32 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsMateo Dubois, lead from Sep 4, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-syw970-q",
        "eventTimestamp": "2026-09-04T12:02:03+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw5eN1JFV1JiB60JxBWISOsjpI"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "84a73c1a6b..."
            },
            {
              "phoneNumber": "a50f71788c..."
            },
            {
              "address": {
                "givenName": "34ddf679b4...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T2G 0M5"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

32 days ago

events_received: 1

MetaMateo Dubois, lead from Sep 4, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788523323,
        "event_id": "ld-syw970-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "84a73c1a6b..."
          ],
          "ph": [
            "3a4b70638b..."
          ],
          "fn": [
            "34ddf679b4..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "b5cd2221fb..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "1464c17bc1..."
          ],
          "fbp": "fb.1.1788004923907.155116327",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

33 days ago

events_received: 1

MetaOwen Martin, lead from Sep 4, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788504004,
        "event_id": "ld-19bjfvw-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "3de6502f5a..."
          ],
          "ph": [
            "2ad2b92017..."
          ],
          "fn": [
            "b8746e3fc5..."
          ],
          "ln": [
            "b6f8d434a8..."
          ],
          "zp": [
            "cae6345505..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "37ddbbd47f..."
          ],
          "fbc": "fb.1.1788504004469.9963.IwAReS9uDZKA396z96-rnTBlThDG",
          "fbp": "fb.1.1788417604469.9963.75899775",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

33 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsOwen Martin, lead from Sep 4, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-19bjfvw-q",
        "eventTimestamp": "2026-09-04T06:40:04+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "3de6502f5a..."
            },
            {
              "phoneNumber": "1f2ee82f08..."
            },
            {
              "address": {
                "givenName": "b8746e3fc5...",
                "familyName": "b6f8d434a8...",
                "regionCode": "CA",
                "postalCode": "T2M 3K1"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

33 days ago

events_received: 1

MetaAisha Morin, lead from Sep 3, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788500337,
        "event_id": "ld-12wdb9x-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "eac298a673..."
          ],
          "ph": [
            "919acf4f46..."
          ],
          "fn": [
            "9e691cc3bf..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "9ca7724b75..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "0c07b0392f..."
          ],
          "fbp": "fb.1.1788327537956.339898158",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

33 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAisha Morin, lead from Sep 3, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-12wdb9x-q",
        "eventTimestamp": "2026-09-04T05:38:57+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwi0uoqZl4ET7IQ6Mx7FLsnsnc"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "eac298a673..."
            },
            {
              "phoneNumber": "e2cc99a71b..."
            },
            {
              "address": {
                "givenName": "9e691cc3bf...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T2H 2L0"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

33 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLeila Fraser, lead from Sep 3, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-19lfw2w-q",
        "eventTimestamp": "2026-09-04T04:16:44+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "5d5910e4c9..."
            },
            {
              "phoneNumber": "61bc9199e1..."
            },
            {
              "address": {
                "givenName": "b811f03f71...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T3B 5G4"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

33 days ago

events_received: 1

MetaLeila Fraser, lead from Sep 3, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788495404,
        "event_id": "ld-19lfw2w-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "5d5910e4c9..."
          ],
          "ph": [
            "9d783797d9..."
          ],
          "fn": [
            "b811f03f71..."
          ],
          "ln": [
            "f44b7e3047..."
          ],
          "zp": [
            "bdb6d52cb7..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "ae38b9fcef..."
          ],
          "fbc": "fb.1.1788495404061.6062.IwAR5y_2aFmvAHv_NSc5ra3vXu2D",
          "fbp": "fb.1.1788409004061.6062.65985397",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a retraction of the qualified lead

33 days ago

Retraction accepted.

Google AdsHannah Roy, lead from Sep 3, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/2894403971:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/2894403971/conversionActions/{Qualified lead (CRO Engine)}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-05T03:47:12+00:00",
        "orderId": "ld-5cs200-q"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

33 days ago

events_received: 1

MetaHannah Roy, lead from Sep 3, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788469922,
        "event_id": "ld-5cs200-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "5da68ac02e..."
          ],
          "ph": [
            "6e7c4c5898..."
          ],
          "fn": [
            "fc881aa34d..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "e1cfe154c9..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d909a97a01..."
          ],
          "fbp": "fb.1.1788469719553.723867094",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

33 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsHannah Roy, lead from Sep 3, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-5cs200-q",
        "eventTimestamp": "2026-09-03T21:12:02+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "5da68ac02e..."
            },
            {
              "phoneNumber": "4af2e650cf..."
            },
            {
              "address": {
                "givenName": "fc881aa34d...",
                "familyName": "a59b1da073...",
                "regionCode": "CA",
                "postalCode": "T2T 8L6"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending