Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

88% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Every eligible lead went

Google Ads Sending

289-440-3971 · Qualified lead (CRO Engine)

Sent: 36
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 26 minutes ago. Runs every hour.

Sent as a qualified lead

19 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAmara Hassan, lead from Sep 18, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-8pbkf9-q",
        "eventTimestamp": "2026-09-18T09:22:31+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "63402fc357..."
            },
            {
              "phoneNumber": "c6ddc5dc05..."
            },
            {
              "address": {
                "givenName": "f040d5d0d2...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T3E 2H8"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

88% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Every eligible lead went

Google Ads Sending

289-440-3971 · Qualified lead (CRO Engine)

Sent: 36
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 26 minutes ago. Runs every hour.

Sent as a qualified lead

19 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAmara Hassan, lead from Sep 18, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-8pbkf9-q",
        "eventTimestamp": "2026-09-18T09:22:31+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "63402fc357..."
            },
            {
              "phoneNumber": "c6ddc5dc05..."
            },
            {
              "address": {
                "givenName": "f040d5d0d2...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T3E 2H8"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000383903756 · QualifiedLead

Sent: 38
Rejected: 0
Retracted: 0

Can match qualified leads100%

45% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$2,500 per qualified lead.

Sent as a qualified lead

19 days ago

events_received: 1

MetaLucas Hassan, lead from Sep 17, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789700876,
        "event_id": "ld-6gqgrw-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "3af25f6eca..."
          ],
          "ph": [
            "451be27c52..."
          ],
          "fn": [
            "7cadab457a..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "af8ecb7310..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "34b2345eda..."
          ],
          "fbc": "fb.1.1789700876766.0745.IwARsr02ke2e19YPFl-JdR_jhPnm",
          "fbp": "fb.1.1789614476766.0745.306054025",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

19 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLucas Hassan, lead from Sep 17, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-6gqgrw-q",
        "eventTimestamp": "2026-09-18T03:07:56+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "3af25f6eca..."
            },
            {
              "phoneNumber": "90ad6316b1..."
            },
            {
              "address": {
                "givenName": "7cadab457a...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T3K 1T8"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

19 days ago

events_received: 1

MetaArjun Brown, lead from Sep 17, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789657784,
        "event_id": "ld-1afep5t-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "38dd2fa097..."
          ],
          "ph": [
            "e80185d026..."
          ],
          "fn": [
            "fa4f7155e1..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "c5cf912a8f..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "69631262a7..."
          ],
          "fbp": "fb.1.1789657710778.447925612",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

19 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsArjun Brown, lead from Sep 17, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1afep5t-q",
        "eventTimestamp": "2026-09-17T15:09:44+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwrWyN5JrdLqS8XAbbR0Wfz72F"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "38dd2fa097..."
            },
            {
              "phoneNumber": "a3ef0441ad..."
            },
            {
              "address": {
                "givenName": "fa4f7155e1...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2C 4P8"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

21 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAva Brown, lead from Sep 15, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-153vb81-q",
        "eventTimestamp": "2026-09-16T02:51:19+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwbG70wenFdz59HfpO3xVrS0Pp"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "6bd3a50cfa..."
            },
            {
              "phoneNumber": "98f0551ba4..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2H 1M5"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

21 days ago

events_received: 1

MetaAva Brown, lead from Sep 15, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789527079,
        "event_id": "ld-153vb81-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "6bd3a50cfa..."
          ],
          "ph": [
            "c21939dcac..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "f2d5c14d4a..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "3120b2c0e1..."
          ],
          "fbp": "fb.1.1788922279652.973673039",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLiam MacLeod, lead from Sep 14, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1frt4p-q",
        "eventTimestamp": "2026-09-14T18:25:27+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "bd7b977e89..."
            },
            {
              "phoneNumber": "cb797bf2c0..."
            },
            {
              "address": {
                "givenName": "f73137d930...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T2M 3S6"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 days ago

events_received: 1

MetaLiam MacLeod, lead from Sep 14, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789410327,
        "event_id": "ld-1frt4p-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "bd7b977e89..."
          ],
          "ph": [
            "b9def49972..."
          ],
          "fn": [
            "f73137d930..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "31feecc219..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "00e0b24553..."
          ],
          "fbc": "fb.1.1789410170182.IwARcL4DSxqCKmR_SPGjdQ0ajCXb",
          "fbp": "fb.1.1789323927182.1028.564469842",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

24 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAisha Patel, lead from Sep 13, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1btfv4n-q",
        "eventTimestamp": "2026-09-13T08:23:07+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwDSFRhHlVN8PojLbS-Jo-ZnqJ"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "b7dc5943ed..."
            },
            {
              "phoneNumber": "1e5ff106b8..."
            },
            {
              "address": {
                "givenName": "9e691cc3bf...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T2M 0R6"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

24 days ago

events_received: 1

MetaAisha Patel, lead from Sep 13, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789287787,
        "event_id": "ld-1btfv4n-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "b7dc5943ed..."
          ],
          "ph": [
            "a4c0166add..."
          ],
          "fn": [
            "9e691cc3bf..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "de44e4e79a..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "fd362344d4..."
          ],
          "fbp": "fb.1.1788682987833.613456281",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

24 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsHannah Brown, lead from Sep 10, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-2jq7wl-q",
        "eventTimestamp": "2026-09-14T07:09:25+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "50dfafac9a..."
            },
            {
              "phoneNumber": "1ea108761b..."
            },
            {
              "address": {
                "givenName": "fc881aa34d...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2G 0N0"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

24 days ago

events_received: 1

MetaHannah Brown, lead from Sep 10, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789369765,
        "event_id": "ld-2jq7wl-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "50dfafac9a..."
          ],
          "ph": [
            "582a5d1e89..."
          ],
          "fn": [
            "fc881aa34d..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "c4becea46e..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f8b85a05b4..."
          ],
          "fbc": "fb.1.1789074453771.IwARMHNqccoUIvp5QBgQMCxpBcNQ",
          "fbp": "fb.1.1788902049770.322773000",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

26 days ago

events_received: 1

MetaWei Fraser, lead from Sep 10, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789189969,
        "event_id": "ld-13gitnt-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "98428f6fb5..."
          ],
          "ph": [
            "7a90df2033..."
          ],
          "fn": [
            "1ed2b38c11..."
          ],
          "ln": [
            "f44b7e3047..."
          ],
          "zp": [
            "27f51cea0b..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "8d68db0f85..."
          ],
          "fbc": "fb.1.1789040459416.408.IwARt1BTWwWSGhEJCfEyAAy45-b8",
          "fbp": "fb.1.1788954059416.408.230209596",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

26 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsWei Fraser, lead from Sep 10, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-13gitnt-q",
        "eventTimestamp": "2026-09-12T05:12:49+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwbcZYRiPZPg2O77zCFgSkj0o0"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "98428f6fb5..."
            },
            {
              "phoneNumber": "0165b97860..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T3S 1G8"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

28 days ago

events_received: 1

MetaTyler Roy, lead from Sep 8, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788922522,
        "event_id": "ld-121zolc-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "aca32645dc..."
          ],
          "ph": [
            "4469e3a2dc..."
          ],
          "fn": [
            "b258f86148..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "61446e1b3e..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "04f089c90c..."
          ]
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

28 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsTyler Roy, lead from Sep 8, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-121zolc-q",
        "eventTimestamp": "2026-09-09T02:55:22+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwvXhx5X7oY7PqCPn6Raan9SVi"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "aca32645dc..."
            },
            {
              "phoneNumber": "500d9d88e0..."
            },
            {
              "address": {
                "givenName": "b258f86148...",
                "familyName": "a59b1da073...",
                "regionCode": "CA",
                "postalCode": "T3Z 7C2"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

29 days ago

events_received: 1

MetaEthan Dubois, lead from Sep 7, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788827745,
        "event_id": "ld-1apkluq-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ba1bcfaf97..."
          ],
          "ph": [
            "785ecd251a..."
          ],
          "fn": [
            "7b8bd6c0ab..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "581a631c49..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "55fadb1876..."
          ],
          "fbc": "fb.1.1788555548747.IwARjq53GqLblI8R-2L66fqh-aRb",
          "fbp": "fb.1.1788309345322.685471950",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

29 days ago

events_received: 1

MetaEmily Campbell, lead from Sep 7, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788818527,
        "event_id": "ld-1cdi80k-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "4d6d9eedc3..."
          ],
          "ph": [
            "9d783797d9..."
          ],
          "fn": [
            "e8e9689dea..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "5a5961a919..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "644b884c50..."
          ],
          "fbp": "fb.1.1788663007355.256139391",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

29 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsEmily Campbell, lead from Sep 7, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1cdi80k-q",
        "eventTimestamp": "2026-09-07T22:02:07+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwgYcM_bIqjgNNw4EkZaz7B_wM"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "4d6d9eedc3..."
            },
            {
              "phoneNumber": "61bc9199e1..."
            },
            {
              "address": {
                "givenName": "e8e9689dea...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T3N 3H0"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

30 days ago

events_received: 1

MetaGrace Garcia, lead from Sep 6, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788752127,
        "event_id": "ld-1apeaus-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "61fb912913..."
          ],
          "ph": [
            "ce9403f66e..."
          ],
          "fn": [
            "e010fd1ce1..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "32603f70c6..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "1956bfd1e2..."
          ],
          "fbc": "fb.1.1788389104089.IwAR76eW7Be4etUzc0ru0Z8Xjlc1",
          "fbp": "fb.1.1788060927539.385119251",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

30 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsGrace Garcia, lead from Sep 6, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1apeaus-q",
        "eventTimestamp": "2026-09-07T03:35:27+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwXILAEjRNzYZ_etMQbMeEbbMy"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "61fb912913..."
            },
            {
              "phoneNumber": "8c38e337d4..."
            },
            {
              "address": {
                "givenName": "e010fd1ce1...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T3B 3S3"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

30 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsCaleb Morin, lead from Sep 6, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-12vvc6a-q",
        "eventTimestamp": "2026-09-07T00:38:09+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "acf09a4db1..."
            },
            {
              "phoneNumber": "d99029e445..."
            },
            {
              "address": {
                "givenName": "813a0c3c8e...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T2K 4N1"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

30 days ago

events_received: 1

MetaCaleb Morin, lead from Sep 6, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788741489,
        "event_id": "ld-12vvc6a-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "acf09a4db1..."
          ],
          "ph": [
            "218db99f92..."
          ],
          "fn": [
            "813a0c3c8e..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "c5c24dc366..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "4106fd36be..."
          ],
          "fbc": "fb.1.1788741489751.3723.IwARunduWETXJCLEcE7MDvChmZR7",
          "fbp": "fb.1.1788655089751.3723.518616410",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

30 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsArjun Brown, lead from Sep 6, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-103t08m-q",
        "eventTimestamp": "2026-09-06T18:36:36+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwxdgnyVWoYJkKYa2DrRjxl0tb"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "b49229f0a8..."
            },
            {
              "phoneNumber": "e56d84bcad..."
            },
            {
              "address": {
                "givenName": "fa4f7155e1...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2X 0M6"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending