Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

88% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Every eligible lead went

Google Ads Sending

289-440-3971 · Qualified lead (CRO Engine)

Sent: 36
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 1 hour ago. Runs every hour.

Sent as a qualified lead

2 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLiam Thompson, lead from Oct 4, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-7vcrcc-q",
        "eventTimestamp": "2026-10-04T13:58:03+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwiftqljaH3YlizQmxJ5W2Zv7C"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "81327daaf8..."
            },
            {
              "phoneNumber": "0dffe0c5e6..."
            },
            {
              "address": {
                "givenName": "f73137d930...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T3A 1N6"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

88% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Every eligible lead went

Google Ads Sending

289-440-3971 · Qualified lead (CRO Engine)

Sent: 36
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 1 hour ago. Runs every hour.

Sent as a qualified lead

2 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLiam Thompson, lead from Oct 4, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-7vcrcc-q",
        "eventTimestamp": "2026-10-04T13:58:03+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwiftqljaH3YlizQmxJ5W2Zv7C"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "81327daaf8..."
            },
            {
              "phoneNumber": "0dffe0c5e6..."
            },
            {
              "address": {
                "givenName": "f73137d930...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T3A 1N6"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000000383903756 · QualifiedLead

Sent: 38
Rejected: 0
Retracted: 0

Can match qualified leads100%

45% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$2,500 per qualified lead.

Sent as a qualified lead

2 days ago

events_received: 1

MetaLiam Thompson, lead from Oct 4, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791122283,
        "event_id": "ld-7vcrcc-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "81327daaf8..."
          ],
          "ph": [
            "89bf01c4ff..."
          ],
          "fn": [
            "f73137d930..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "6f091b1e4f..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "959343ebd8..."
          ],
          "fbp": "fb.1.1790603883821.778996418",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

3 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAisha Thompson, lead from Oct 3, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-135uxv9-q",
        "eventTimestamp": "2026-10-04T02:28:22+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwwaEkc24Kznjd-N-rM1bkhzbm"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "23c03c6a70..."
            },
            {
              "phoneNumber": "3fa283b576..."
            },
            {
              "address": {
                "givenName": "9e691cc3bf...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T2M 0P4"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

3 days ago

events_received: 1

MetaAisha Thompson, lead from Oct 3, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791080902,
        "event_id": "ld-135uxv9-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "23c03c6a70..."
          ],
          "ph": [
            "b7c56e2c70..."
          ],
          "fn": [
            "9e691cc3bf..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "30a119ad20..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "270dbe2e37..."
          ],
          "fbp": "fb.1.1790925382170.91703868",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

3 days ago

events_received: 1

MetaOwen Campbell, lead from Oct 3, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791024890,
        "event_id": "ld-10yg3f4-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "26cd26a1ed..."
          ],
          "ph": [
            "12c2027a4c..."
          ],
          "fn": [
            "b8746e3fc5..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "f22bf2655d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "23159abbb1..."
          ],
          "fbc": "fb.1.1791024644335.IwARM8wKbFY33hCxt4Q76L3Ctht4",
          "fbp": "fb.1.1790420090334.92475917",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

3 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsOwen Campbell, lead from Oct 3, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-10yg3f4-q",
        "eventTimestamp": "2026-10-03T10:54:50+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwVqOnKIQVNOdkd_EbnUoXQ1ar"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "26cd26a1ed..."
            },
            {
              "phoneNumber": "05aeb20b91..."
            },
            {
              "address": {
                "givenName": "b8746e3fc5...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T3R 1H8"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

4 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsOmar Chen, lead from Sep 30, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-29qm7m-q",
        "eventTimestamp": "2026-10-04T01:59:16+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "5a4150ec26..."
            },
            {
              "phoneNumber": "1ea108761b..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "3abd72ec63...",
                "regionCode": "CA",
                "postalCode": "T3M 8E6"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

4 days ago

events_received: 1

MetaOmar Chen, lead from Sep 30, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791079156,
        "event_id": "ld-29qm7m-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "5a4150ec26..."
          ],
          "ph": [
            "582a5d1e89..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "3abd72ec63..."
          ],
          "zp": [
            "d09fd911dd..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "9d60f8cccd..."
          ],
          "fbc": "fb.1.1790751344734.IwARs4Ah0Tank3BUWFpzEc6GmE33",
          "fbp": "fb.1.1790665128733.496389315",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsEthan Nguyen, lead from Oct 2, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1cnhtpj-q",
        "eventTimestamp": "2026-10-02T23:55:59+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0d848bd26c..."
            },
            {
              "phoneNumber": "37a08923aa..."
            },
            {
              "address": {
                "givenName": "7b8bd6c0ab...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T2N 4H7"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

4 days ago

events_received: 1

MetaEthan Nguyen, lead from Oct 2, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790985359,
        "event_id": "ld-1cnhtpj-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "0d848bd26c..."
          ],
          "ph": [
            "f137886657..."
          ],
          "fn": [
            "7b8bd6c0ab..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "7917b55773..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "9f84c5f70a..."
          ],
          "fbc": "fb.1.1790985359138.3005.IwARbR8druJKw8O1WprPaQMYqUTG",
          "fbp": "fb.1.1790898959138.3005.635128184",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsMateo MacLeod, lead from Oct 1, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-14abbqs-q",
        "eventTimestamp": "2026-10-03T09:58:55+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "caa195c00a..."
            },
            {
              "phoneNumber": "e56d84bcad..."
            },
            {
              "address": {
                "givenName": "34ddf679b4...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T2M 2L3"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

4 days ago

events_received: 1

MetaMateo MacLeod, lead from Oct 1, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791021535,
        "event_id": "ld-14abbqs-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "caa195c00a..."
          ],
          "ph": [
            "c6e0d4acb6..."
          ],
          "fn": [
            "34ddf679b4..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "b79c0e7d8c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "2a743391c9..."
          ],
          "fbc": "fb.1.1790646405044.IwARkBRazs3reaUp0PUKB0Vf8upP",
          "fbp": "fb.1.1790208798311.501606358",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

8 days ago

events_received: 1

MetaOwen Nguyen, lead from Sep 28, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790644733,
        "event_id": "ld-8etzmn-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "965ce428ed..."
          ],
          "ph": [
            "a136b20e33..."
          ],
          "fn": [
            "b8746e3fc5..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "7cfcf117ea..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "aa7f15b683..."
          ],
          "fbp": "fb.1.1790385533069.263216516",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

8 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsOwen Nguyen, lead from Sep 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-8etzmn-q",
        "eventTimestamp": "2026-09-29T01:18:53+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "965ce428ed..."
            },
            {
              "phoneNumber": "8470adfc75..."
            },
            {
              "address": {
                "givenName": "b8746e3fc5...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T3L 1S5"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

9 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsMateo Nguyen, lead from Sep 27, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-7baegf-q",
        "eventTimestamp": "2026-09-28T00:33:25+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "73d49d2cde..."
            },
            {
              "phoneNumber": "5a529512f1..."
            },
            {
              "address": {
                "givenName": "34ddf679b4...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T2M 6K2"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

9 days ago

events_received: 1

MetaMateo Nguyen, lead from Sep 27, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790555605,
        "event_id": "ld-7baegf-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "73d49d2cde..."
          ],
          "ph": [
            "8d4da34ffc..."
          ],
          "fn": [
            "34ddf679b4..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "dd02d2e3d3..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "37787523da..."
          ],
          "fbc": "fb.1.1790378383093.IwARUUQmFi82402tP-YcS0_y4j6t",
          "fbp": "fb.1.1790296405060.127525306",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

11 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLiam Hassan, lead from Sep 26, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-8z80m9-q",
        "eventTimestamp": "2026-09-26T08:13:57+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwJ4VDX-DJTEKv7FGFMzh9cTCd"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "8f6d87ab33..."
            },
            {
              "phoneNumber": "5c6d881e2d..."
            },
            {
              "address": {
                "givenName": "f73137d930...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T3P 7C3"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

11 days ago

events_received: 1

MetaLiam Hassan, lead from Sep 26, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790410437,
        "event_id": "ld-8z80m9-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "8f6d87ab33..."
          ],
          "ph": [
            "34c603a35f..."
          ],
          "fn": [
            "f73137d930..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "d6f7d6f747..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "33751553a3..."
          ],
          "fbp": "fb.1.1790410281568.419091487",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

11 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsEmily Kowalski, lead from Sep 25, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-16se1zh-q",
        "eventTimestamp": "2026-09-25T15:02:04+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "5d7fb61e08..."
            },
            {
              "phoneNumber": "d04f3fb8e1..."
            },
            {
              "address": {
                "givenName": "e8e9689dea...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T3K 5A2"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

11 days ago

events_received: 1

MetaEmily Kowalski, lead from Sep 25, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790348524,
        "event_id": "ld-16se1zh-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "5d7fb61e08..."
          ],
          "ph": [
            "5c9cb4a081..."
          ],
          "fn": [
            "e8e9689dea..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "0969b5c191..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "634b93d49b..."
          ],
          "fbp": "fb.1.1790348206572.379394595",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

12 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsZoe Nguyen, lead from Sep 25, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-6gtm9v-q",
        "eventTimestamp": "2026-09-25T07:22:53+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwaldM5MwlFZBpKBseY_uCCUGo"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d62236a64d..."
            },
            {
              "phoneNumber": "5c6d881e2d..."
            },
            {
              "address": {
                "givenName": "9d017e2681...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T3P 8J7"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

12 days ago

events_received: 1

MetaZoe Nguyen, lead from Sep 25, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790320973,
        "event_id": "ld-6gtm9v-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d62236a64d..."
          ],
          "ph": [
            "34c603a35f..."
          ],
          "fn": [
            "9d017e2681..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "593b90f00b..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "874a8c502b..."
          ],
          "fbp": "fb.1.1790217293750.914138861",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

12 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsNadia Wilson, lead from Sep 21, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2894403971"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-5viaqa-q",
        "eventTimestamp": "2026-09-25T21:00:27+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwvmmA2YKl_JhsRJokSjXBlMO7"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1a95be495f..."
            },
            {
              "phoneNumber": "711d7db3c1..."
            },
            {
              "address": {
                "givenName": "dbaf86dd80...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T3V 0L6"
              }
            }
          ]
        },
        "conversionValue": 2500,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

12 days ago

events_received: 1

MetaNadia Wilson, lead from Sep 21, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790370027,
        "event_id": "ld-5viaqa-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "1a95be495f..."
          ],
          "ph": [
            "9cbf8a66a0..."
          ],
          "fn": [
            "dbaf86dd80..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "3052f1ea57..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "14bce109bf..."
          ],
          "fbc": "fb.1.1790040149613.3857.IwARnN7VMP5Vk_tRdaXj5WdpLw-y",
          "fbp": "fb.1.1789953749613.3857.28822855",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

12 days ago

events_received: 1

MetaSofia Thompson, lead from Sep 24, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000000383903756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790239282,
        "event_id": "ld-11rwxee-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "c71e6929fe..."
          ],
          "ph": [
            "65056cf550..."
          ],
          "fn": [
            "86846e84f9..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "ee128acac9..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "83fc32c70a..."
          ]
        },
        "custom_data": {
          "value": 2500,
          "currency": "CAD"
        }
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending