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VOClientVarsity Orthodontics

Client

Dashboard
Leads, 10
Tests, 1

Data out and setup

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BWBrad WilliamsonCatch team

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Varsity Orthodontics
Leads

sample data. Nothing here touches PostHog, Basin, GitHub, an ad account or a client site.

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Internal tool. Each client's data stays inside its own account.

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Marketing Team

Request an appointment·18 days ago·varsityortho.ca·Spam

What they wrote

“We can get your website ranking #1 on Google in 30 days. Reply for a free SEO audit.”

Reason for visit: An Invisalign consult

Where they came from

Tracking completeness 75%

Direct

First visit from: Direct (typed or bookmarked)
Latest visit from: google / cpc
Ad click: Google Ads click, Meta browser cookie
Landed on: /
Visits before submitting: 2
Time on site this visit: 228 seconds
First seen: Sep 17, 10:23 AM

Every visit before the form

From PostHog

2 visits over 2 days.

DirectFirst visitSep 17, 10:23 AM
Typed the address or used a bookmark
/· 1 page, 2 min
Google AdsGoogle Ads clickSubmitted the formSep 19, 10:19 AM
google / cpc · search_orthodontist · keyword "new patients dentist"
//consultation· 2 pages, 4 min

Lead quality

AI suggestion · confident

Spam

Sales pitch or test entry.

Note

The AI reads the answers only. Names, emails and phone numbers are never sent to it.

Contact

Name: Marketing Team
Email: outreach549@example.net
Phone: Not given

Ad platforms

Google AdsLive

Nothing to send: not a qualified lead.

MetaLive

Nothing to send: not a qualified lead.

Matches on: Google click, Email, Name, Meta browser. Consent: accepted marketing.

Source

Received from: Basin webhook
Reference: sub_cvhvao
Submitted: Sep 19, 10:23 AM