Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

397-670-3293 · Qualified lead (CRO Engine)

Sent: 105
Rejected: 4
Retracted: 13

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 22 minutes ago. Runs every hour.

Sent as a qualified lead
30 minutes ago
events_received: 1
MetaAmara Hassan, lead from Oct 6, 2026EmailPhoneNamePostal code

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

397-670-3293 · Qualified lead (CRO Engine)

Sent: 105
Rejected: 4
Retracted: 13

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 22 minutes ago. Runs every hour.

Sent as a qualified lead
30 minutes ago
events_received: 1
MetaAmara Hassan, lead from Oct 6, 2026EmailPhoneNamePostal code

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000002398069966 · QualifiedLead

Sent: 109
Rejected: 0
Retracted: 0

Can match qualified leads100%

32% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$310 per qualified lead.

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791313017,
        "event_id": "ld-1c2xnmx-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "fd78c62cea..."
          ],
          "ph": [
            "451be27c52..."
          ],
          "fn": [
            "f040d5d0d2..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "2869995e31..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "2ef574a3b7..."
          ]
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a retraction of the spam lead

7 hours ago

Retraction accepted.

Google AdsMarketing Team, lead from Oct 6, 2026

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3976703293:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3976703293/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-10-07T13:31:47+00:00",
        "orderId": "3ae7ae68-3de7-43ce-a3fe-00003ee7b4b4"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

11 hours ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsWei Lee, lead from Oct 6, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-gq0994-q",
        "eventTimestamp": "2026-10-06T08:22:34+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwVm8m9iUluQhb-p9n1tJbLSH6"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "984e4b3922..."
            },
            {
              "phoneNumber": "d21ac1232d..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "1508b69789...",
                "regionCode": "CA",
                "postalCode": "T2Z 6C7"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

12 hours ago

events_received: 1

MetaWei Lee, lead from Oct 6, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791274954,
        "event_id": "ld-gq0994-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "984e4b3922..."
          ],
          "ph": [
            "ddfff2a251..."
          ],
          "fn": [
            "1ed2b38c11..."
          ],
          "ln": [
            "1508b69789..."
          ],
          "zp": [
            "c326eaa803..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "c84a9102c7..."
          ],
          "fbp": "fb.1.1791274622895.565980817",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

15 hours ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLeila Fraser, lead from Oct 5, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-xcsle5-q",
        "eventTimestamp": "2026-10-06T04:56:00+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "4fb68b9d34..."
            },
            {
              "phoneNumber": "92fc1720f7..."
            },
            {
              "address": {
                "givenName": "b811f03f71...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T2L 8H2"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

15 hours ago

events_received: 1

MetaLeila Fraser, lead from Oct 5, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791262560,
        "event_id": "ld-xcsle5-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "4fb68b9d34..."
          ],
          "ph": [
            "d92e63a9e4..."
          ],
          "fn": [
            "b811f03f71..."
          ],
          "ln": [
            "f44b7e3047..."
          ],
          "zp": [
            "38b0938f85..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "adfee04352..."
          ],
          "fbc": "fb.1.1791262560590.69.IwARgATtUKKiE8Xy-I_0TMmHSitl",
          "fbp": "fb.1.1791176160590.69.666261712",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

2 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsPriya Garcia, lead from Oct 4, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-rrr4ti-q",
        "eventTimestamp": "2026-10-05T00:57:10+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "c2e56377ff..."
            },
            {
              "phoneNumber": "dcda1a171d..."
            },
            {
              "address": {
                "givenName": "44bcff24eb...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T3T 3M0"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

2 days ago

events_received: 1

MetaPriya Garcia, lead from Oct 4, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791161830,
        "event_id": "ld-rrr4ti-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "c2e56377ff..."
          ],
          "ph": [
            "c1aca131e4..."
          ],
          "fn": [
            "44bcff24eb..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "477f089f46..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "ac63c9180d..."
          ],
          "fbc": "fb.1.1790908172684.IwAR-taresAto9PCQ1KZYu_J1axF",
          "fbp": "fb.1.1791075430550.4526.971064575",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

2 days ago

events_received: 1

MetaZoe Wilson, lead from Oct 4, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791154886,
        "event_id": "ld-2xg1xg-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "9c762a640e..."
          ],
          "ph": [
            "6e7c4c5898..."
          ],
          "fn": [
            "9d017e2681..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "74888d5f36..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "1817e27310..."
          ],
          "fbp": "fb.1.1791154573419.989488868",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

2 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsZoe Wilson, lead from Oct 4, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-2xg1xg-q",
        "eventTimestamp": "2026-10-04T23:01:26+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "9c762a640e..."
            },
            {
              "phoneNumber": "4af2e650cf..."
            },
            {
              "address": {
                "givenName": "9d017e2681...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T3H 4S4"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

2 days ago

events_received: 1

MetaRyan Kowalski, lead from Oct 4, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791106547,
        "event_id": "ld-13ltr4j-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "970efa5097..."
          ],
          "ph": [
            "89bf01c4ff..."
          ],
          "fn": [
            "e0e3a2b647..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "667bab4c88..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "bab441d744..."
          ],
          "fbc": "fb.1.1791106383785.IwARfEIGA-Vwn1AdcMgth0Scfyx-",
          "fbp": "fb.1.1791002867785.586116891",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

2 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsRyan Kowalski, lead from Oct 4, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-13ltr4j-q",
        "eventTimestamp": "2026-10-04T09:35:47+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "970efa5097..."
            },
            {
              "phoneNumber": "0dffe0c5e6..."
            },
            {
              "address": {
                "givenName": "e0e3a2b647...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T3H 8A3"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

3 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAmara Lee, lead from Oct 3, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-13bnufm-q",
        "eventTimestamp": "2026-10-05T06:59:53+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "95659e0783..."
            },
            {
              "phoneNumber": "4eea678853..."
            },
            {
              "address": {
                "givenName": "f040d5d0d2...",
                "familyName": "1508b69789...",
                "regionCode": "CA",
                "postalCode": "T3E 2B4"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

3 days ago

events_received: 1

MetaAmara Lee, lead from Oct 3, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791183593,
        "event_id": "ld-13bnufm-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "95659e0783..."
          ],
          "ph": [
            "68b62826b1..."
          ],
          "fn": [
            "f040d5d0d2..."
          ],
          "ln": [
            "1508b69789..."
          ],
          "zp": [
            "ee4fad03ed..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "428d41bc50..."
          ],
          "fbc": "fb.1.1791049576939.648.IwAR-N6ILrmiUN49UHdVVFFHCIGo",
          "fbp": "fb.1.1790963176939.648.547489927"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

3 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsTyler Hassan, lead from Oct 3, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1umgyfj-q",
        "eventTimestamp": "2026-10-03T14:30:18+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "52e1ca0189..."
            },
            {
              "phoneNumber": "cb797bf2c0..."
            },
            {
              "address": {
                "givenName": "b258f86148...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T3A 3M2"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

3 days ago

events_received: 1

MetaTyler Hassan, lead from Oct 3, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791037818,
        "event_id": "ld-1umgyfj-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "52e1ca0189..."
          ],
          "ph": [
            "b9def49972..."
          ],
          "fn": [
            "b258f86148..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "6ded348be7..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "5d89169992..."
          ],
          "fbp": "fb.1.1790865018882.8952159",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

3 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLeila Garcia, lead from Oct 3, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-4bh7wa-q",
        "eventTimestamp": "2026-10-03T08:34:35+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwGjSgPCAO70iEBtA3yIJ_K9LN"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "5f792931c5..."
            },
            {
              "phoneNumber": "f513b1afaa..."
            },
            {
              "address": {
                "givenName": "b811f03f71...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T3Y 1E2"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

3 days ago

events_received: 1

MetaLeila Garcia, lead from Oct 3, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791016475,
        "event_id": "ld-4bh7wa-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "5f792931c5..."
          ],
          "ph": [
            "f15d41217c..."
          ],
          "fn": [
            "b811f03f71..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "5f10040af6..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "8c5fe9a852..."
          ],
          "fbc": "fb.1.1790880289407.IwAR9__L5CsTTjuPb23AVwSdCHt_",
          "fbp": "fb.1.1790757275332.927816495",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

3 days ago

events_received: 1

MetaChloe Okafor, lead from Oct 3, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791013535,
        "event_id": "ld-11xptyr-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "8521466ebe..."
          ],
          "ph": [
            "89fb590015..."
          ],
          "fn": [
            "ec5c41c127..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "1be2b4c0d5..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "8027b85ff6..."
          ],
          "fbp": "fb.1.1790840735488.783278236",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsChloe Okafor, lead from Oct 3, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-11xptyr-q",
        "eventTimestamp": "2026-10-03T07:45:35+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwUMaZdrNpfqd9k2LIadBpa5rY"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "8521466ebe..."
            },
            {
              "phoneNumber": "e64db7d019..."
            },
            {
              "address": {
                "givenName": "ec5c41c127...",
                "familyName": "80e4d16170...",
                "regionCode": "CA",
                "postalCode": "T3E 5B8"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

4 days ago

events_received: 1

MetaEthan Kowalski, lead from Oct 2, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1791004248,
        "event_id": "ld-yjy8ek-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "76fb5e1631..."
          ],
          "ph": [
            "dfa5579d72..."
          ],
          "fn": [
            "7b8bd6c0ab..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "6c8658ab47..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "9a7110b8cf..."
          ],
          "fbc": "fb.1.1791004248883.7595.IwARbTUiU3rWhT4Fw4lTv_SoOWUK",
          "fbp": "fb.1.1790917848883.7595.686540396",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsEthan Kowalski, lead from Oct 2, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-yjy8ek-q",
        "eventTimestamp": "2026-10-03T05:10:48+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "76fb5e1631..."
            },
            {
              "phoneNumber": "8a78c8471f..."
            },
            {
              "address": {
                "givenName": "7b8bd6c0ab...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T3N 2J6"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

4 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsDaniel Ahmed, lead from Oct 2, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-ve73fr-q",
        "eventTimestamp": "2026-10-02T22:33:08+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwsqasFfU-Asrt_sXlgFTg9JX6"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "fa0a94d00a..."
            },
            {
              "phoneNumber": "2b5265f31e..."
            },
            {
              "address": {
                "givenName": "bd3dae5fb9...",
                "familyName": "9af2921d3f...",
                "regionCode": "CA",
                "postalCode": "T2W 0L0"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

4 days ago

events_received: 1

MetaDaniel Ahmed, lead from Oct 2, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790980388,
        "event_id": "ld-ve73fr-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "fa0a94d00a..."
          ],
          "ph": [
            "772191b989..."
          ],
          "fn": [
            "bd3dae5fb9..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "3c9e19e971..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "09d5f5cfbf..."
          ]
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsZoe Okafor, lead from Oct 2, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-qyaau8-q",
        "eventTimestamp": "2026-10-02T20:31:13+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwzV2oSn005pXTJEPu4xqQIhl4"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "945d1fdebd..."
            },
            {
              "phoneNumber": "acdeb65df9..."
            },
            {
              "address": {
                "givenName": "9d017e2681...",
                "familyName": "80e4d16170...",
                "regionCode": "CA",
                "postalCode": "T3V 5K3"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending