Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

397-670-3293 · Qualified lead (CRO Engine)

Sent: 105
Rejected: 4
Retracted: 13

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 1 hour ago. Runs every hour.

Sent as a qualified lead

14 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsCaleb Kowalski, lead from Sep 22, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-ddvkfj-q",
        "eventTimestamp": "2026-09-22T15:25:46+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwF_5OO_NCUsIc86DXBaCSaPJ_"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "6ec9dedc4b..."
            },
            {
              "phoneNumber": "8a78c8471f..."
            },
            {
              "address": {
                "givenName": "813a0c3c8e...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T2L 6H8"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

397-670-3293 · Qualified lead (CRO Engine)

Sent: 105
Rejected: 4
Retracted: 13

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 1 hour ago. Runs every hour.

Sent as a qualified lead

14 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsCaleb Kowalski, lead from Sep 22, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-ddvkfj-q",
        "eventTimestamp": "2026-09-22T15:25:46+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwF_5OO_NCUsIc86DXBaCSaPJ_"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "6ec9dedc4b..."
            },
            {
              "phoneNumber": "8a78c8471f..."
            },
            {
              "address": {
                "givenName": "813a0c3c8e...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T2L 6H8"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000002398069966 · QualifiedLead

Sent: 109
Rejected: 0
Retracted: 0

Can match qualified leads100%

32% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$310 per qualified lead.

Sent as a qualified lead

14 days ago

events_received: 1

MetaCaleb Kowalski, lead from Sep 22, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790090746,
        "event_id": "ld-ddvkfj-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "6ec9dedc4b..."
          ],
          "ph": [
            "dfa5579d72..."
          ],
          "fn": [
            "813a0c3c8e..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "a05ccb3245..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "978e7803d0..."
          ],
          "fbp": "fb.1.1790090680645.174272912",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a retraction of the spam lead

15 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 22, 2026Google click

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3976703293:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3976703293/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-23T09:57:50+00:00",
        "orderId": "9cb36b0e-9bb3-49ab-aa1b-0000a0b3715a"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

15 days ago

events_received: 1

MetaPriya Chen, lead from Sep 21, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790054146,
        "event_id": "ld-w8u6m9-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "eeacf9f220..."
          ],
          "ph": [
            "4e5f131386..."
          ],
          "fn": [
            "44bcff24eb..."
          ],
          "ln": [
            "3abd72ec63..."
          ],
          "zp": [
            "c3d5dadc0f..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "4dd11ff7b2..."
          ],
          "fbp": "fb.1.1789362946065.98367083",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

15 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsPriya Chen, lead from Sep 21, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-w8u6m9-q",
        "eventTimestamp": "2026-09-22T05:15:46+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwLYTbwRUygG-u5kLuFTl5c3Yl"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "eeacf9f220..."
            },
            {
              "phoneNumber": "14351357e9..."
            },
            {
              "address": {
                "givenName": "44bcff24eb...",
                "familyName": "3abd72ec63...",
                "regionCode": "CA",
                "postalCode": "T2W 4B2"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

15 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsNadia Ahmed, lead from Sep 21, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-rrnzbj-q",
        "eventTimestamp": "2026-09-21T22:57:35+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwkwIqeotuVZoS8Du3sxQ-_h0n"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "e8b7c9c9fe..."
            },
            {
              "phoneNumber": "5801675f8b..."
            },
            {
              "address": {
                "givenName": "dbaf86dd80...",
                "familyName": "9af2921d3f...",
                "regionCode": "CA",
                "postalCode": "T3L 8C6"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

15 days ago

events_received: 1

MetaNadia Ahmed, lead from Sep 21, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790031455,
        "event_id": "ld-rrnzbj-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "e8b7c9c9fe..."
          ],
          "ph": [
            "1945919c34..."
          ],
          "fn": [
            "dbaf86dd80..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "ba190321e2..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "63c9495d44..."
          ],
          "fbp": "fb.1.1790031157380.687579683",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

15 days ago

events_received: 1

MetaArjun Patel, lead from Sep 21, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790025402,
        "event_id": "ld-1w0i4ed-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "38c68fd408..."
          ],
          "ph": [
            "4e5f131386..."
          ],
          "fn": [
            "fa4f7155e1..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "995f13cef7..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "2126f702ea..."
          ],
          "fbc": "fb.1.1789662399289.IwARGJrhxMM9Xy4rS45m_I6kedxl",
          "fbp": "fb.1.1789334202314.298945009",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

15 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsArjun Patel, lead from Sep 21, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1w0i4ed-q",
        "eventTimestamp": "2026-09-21T21:16:42+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "38c68fd408..."
            },
            {
              "phoneNumber": "14351357e9..."
            },
            {
              "address": {
                "givenName": "fa4f7155e1...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T3M 5K1"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

16 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLeila MacLeod, lead from Sep 20, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1xeczd9-q",
        "eventTimestamp": "2026-09-21T04:03:39+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "060643092f..."
            },
            {
              "phoneNumber": "dcda1a171d..."
            },
            {
              "address": {
                "givenName": "b811f03f71...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T2H 7R4"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a retraction of the spam lead

16 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 20, 2026

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3976703293:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3976703293/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-22T04:51:24+00:00",
        "orderId": "ae929cf1-ab92-4ac9-ab19-0000b292a33d"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

16 days ago

events_received: 1

MetaLeila MacLeod, lead from Sep 20, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789963419,
        "event_id": "ld-1xeczd9-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "060643092f..."
          ],
          "ph": [
            "c1aca131e4..."
          ],
          "fn": [
            "b811f03f71..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "5f331ccad6..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "813c1a622c..."
          ],
          "fbc": "fb.1.1789963419672.5312.IwAR3dDH9K69Xu-hn90fvGysQnxB",
          "fbp": "fb.1.1789877019672.5312.585282014",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

16 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsGrace Ahmed, lead from Sep 20, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-sc8bb3-q",
        "eventTimestamp": "2026-09-21T03:01:09+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "4adc5808f6..."
            },
            {
              "phoneNumber": "0165b97860..."
            },
            {
              "address": {
                "givenName": "e010fd1ce1...",
                "familyName": "9af2921d3f...",
                "regionCode": "CA",
                "postalCode": "T2A 7N7"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

16 days ago

events_received: 1

MetaGrace Ahmed, lead from Sep 20, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789959669,
        "event_id": "ld-sc8bb3-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "4adc5808f6..."
          ],
          "ph": [
            "7a90df2033..."
          ],
          "fn": [
            "e010fd1ce1..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "3cffcfee1f..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "8f235d6690..."
          ],
          "fbp": "fb.1.1789268469292.332349758",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

16 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsChloe Brown, lead from Sep 20, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-12hs6uo-q",
        "eventTimestamp": "2026-09-20T11:46:25+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "e1362ed112..."
            },
            {
              "phoneNumber": "6d4e31d9e9..."
            },
            {
              "address": {
                "givenName": "ec5c41c127...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T3Z 1P0"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

16 days ago

events_received: 1

MetaChloe Brown, lead from Sep 20, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789904785,
        "event_id": "ld-12hs6uo-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "e1362ed112..."
          ],
          "ph": [
            "3c792357af..."
          ],
          "fn": [
            "ec5c41c127..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "b1936f3233..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "4d1b689c39..."
          ],
          "fbp": "fb.1.1789904699406.350705411",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

events_received: 1

MetaArjun Dubois, lead from Sep 19, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789865307,
        "event_id": "ld-1dqyfaq-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "4ea1dc2c5b..."
          ],
          "ph": [
            "ce9403f66e..."
          ],
          "fn": [
            "fa4f7155e1..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "f8fde7e2f3..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d72a102cce..."
          ],
          "fbc": "fb.1.1789865160404.IwARpvAsC4j-jyAgRK4MONq68WmR",
          "fbp": "fb.1.1789433307404.690615016",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsArjun Dubois, lead from Sep 19, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1dqyfaq-q",
        "eventTimestamp": "2026-09-20T00:48:27+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwr_jziN8687iZmAtmb_E55m-i"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "4ea1dc2c5b..."
            },
            {
              "phoneNumber": "8c38e337d4..."
            },
            {
              "address": {
                "givenName": "fa4f7155e1...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T2S 8P1"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

17 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsMaya Nguyen, lead from Sep 19, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-y9vh7m-q",
        "eventTimestamp": "2026-09-20T00:02:09+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0b36318c9b..."
            },
            {
              "phoneNumber": "2494ba2aeb..."
            },
            {
              "address": {
                "givenName": "a95db5b0ac...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T3Z 7H5"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

17 days ago

events_received: 1

MetaMaya Nguyen, lead from Sep 19, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789862529,
        "event_id": "ld-y9vh7m-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "0b36318c9b..."
          ],
          "ph": [
            "25c8f821a4..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "672db786eb..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "1ed0b2ecef..."
          ],
          "fbc": "fb.1.1789862529297.6174.IwAR27kbWcy7vp9Ze4aj4IX9fXFO",
          "fbp": "fb.1.1789776129297.6174.679077407"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLeila Kowalski, lead from Sep 19, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-177ol56-q",
        "eventTimestamp": "2026-09-19T20:45:12+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwWs-aSp2PKCZh3eO1mgLnmw7N"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "7bacdc917b..."
            },
            {
              "phoneNumber": "06ce0761af..."
            },
            {
              "address": {
                "givenName": "b811f03f71...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T2H 7C3"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

17 days ago

events_received: 1

MetaLeila Kowalski, lead from Sep 19, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789850712,
        "event_id": "ld-177ol56-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "7bacdc917b..."
          ],
          "ph": [
            "d0387a8be7..."
          ],
          "fn": [
            "b811f03f71..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "96dacf032e..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "4129652318..."
          ],
          "fbp": "fb.1.1789850532750.350847308",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending