Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

397-670-3293 · Qualified lead (CRO Engine)

Sent: 105
Rejected: 4
Retracted: 13

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 25 minutes ago. Runs every hour.

Sent as a qualified lead

11 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsZoe Roy, lead from Sep 25, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1wkhbsb-q",
        "eventTimestamp": "2026-09-27T04:33:37+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "7ecf565a07..."
            },
            {
              "phoneNumber": "4fbcd84292..."
            },
            {
              "address": {
                "givenName": "9d017e2681...",
                "familyName": "a59b1da073...",
                "regionCode": "CA",
                "postalCode": "T3G 5P5"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

397-670-3293 · Qualified lead (CRO Engine)

Sent: 105
Rejected: 4
Retracted: 13

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 25 minutes ago. Runs every hour.

Sent as a qualified lead

11 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsZoe Roy, lead from Sep 25, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1wkhbsb-q",
        "eventTimestamp": "2026-09-27T04:33:37+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "7ecf565a07..."
            },
            {
              "phoneNumber": "4fbcd84292..."
            },
            {
              "address": {
                "givenName": "9d017e2681...",
                "familyName": "a59b1da073...",
                "regionCode": "CA",
                "postalCode": "T3G 5P5"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000002398069966 · QualifiedLead

Sent: 109
Rejected: 0
Retracted: 0

Can match qualified leads100%

32% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$310 per qualified lead.

Sent as a qualified lead

11 days ago

events_received: 1

MetaZoe Roy, lead from Sep 25, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790483617,
        "event_id": "ld-1wkhbsb-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "7ecf565a07..."
          ],
          "ph": [
            "38dee6f636..."
          ],
          "fn": [
            "9d017e2681..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "00489e04fd..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "1459b480e4..."
          ],
          "fbc": "fb.1.1790394945009.IwAR6vep9vidpjA_GDfYgROeLHBF",
          "fbp": "fb.1.1790136051009.36117989",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

12 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAisha Hassan, lead from Sep 22, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1hwm5pd-q",
        "eventTimestamp": "2026-09-25T23:00:02+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwXcakU-WQn_EZg2r08pQaznrK"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d401fe956d..."
            },
            {
              "phoneNumber": "d44b8e053e..."
            },
            {
              "address": {
                "givenName": "9e691cc3bf...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T3V 2B2"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

12 days ago

events_received: 1

MetaAisha Hassan, lead from Sep 22, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790377202,
        "event_id": "ld-1hwm5pd-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d401fe956d..."
          ],
          "ph": [
            "23ab3bbe35..."
          ],
          "fn": [
            "9e691cc3bf..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "eef1c37b5e..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "88c2bd1f0d..."
          ],
          "fbp": "fb.1.1790086833271.88270861",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a retraction of the spam lead

12 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 24, 2026Google click

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3976703293:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3976703293/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-25T13:55:45+00:00",
        "orderId": "7a8176c2-7981-4788-a778-000076817076"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

13 days ago

events_received: 1

MetaPriya Roy, lead from Sep 24, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790242026,
        "event_id": "ld-3ri0ic-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "fbfdd65a0a..."
          ],
          "ph": [
            "a136b20e33..."
          ],
          "fn": [
            "44bcff24eb..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "f52d7e2a4a..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "86e27fdf61..."
          ],
          "fbc": "fb.1.1790241830383.IwARqyiwYZYucbozgjKtuHCjFUfW",
          "fbp": "fb.1.1789982826383.456238005",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsPriya Roy, lead from Sep 24, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-3ri0ic-q",
        "eventTimestamp": "2026-09-24T09:27:06+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "fbfdd65a0a..."
            },
            {
              "phoneNumber": "8470adfc75..."
            },
            {
              "address": {
                "givenName": "44bcff24eb...",
                "familyName": "a59b1da073...",
                "regionCode": "CA",
                "postalCode": "T2G 7M2"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

13 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsPriya Martin, lead from Sep 24, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-wiwxt7-q",
        "eventTimestamp": "2026-09-24T08:23:45+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwGbxj5siMPoEkoi6S6w-fkqTX"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "9a00263a26..."
            },
            {
              "phoneNumber": "0165b97860..."
            },
            {
              "address": {
                "givenName": "44bcff24eb...",
                "familyName": "b6f8d434a8...",
                "regionCode": "CA",
                "postalCode": "T2P 7G3"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

13 days ago

events_received: 1

MetaPriya Martin, lead from Sep 24, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790238225,
        "event_id": "ld-wiwxt7-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "9a00263a26..."
          ],
          "ph": [
            "7a90df2033..."
          ],
          "fn": [
            "44bcff24eb..."
          ],
          "ln": [
            "b6f8d434a8..."
          ],
          "zp": [
            "4e19c7197c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f19530ef4c..."
          ],
          "fbp": "fb.1.1789806225286.574428594",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsHannah Singh, lead from Sep 23, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1p7pyvq-q",
        "eventTimestamp": "2026-09-24T04:39:33+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwrCuIdtQXSR6dMOVCHsiqnqu2"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "8e322230aa..."
            },
            {
              "phoneNumber": "98f0551ba4..."
            },
            {
              "address": {
                "givenName": "fc881aa34d...",
                "familyName": "f4d25158cc...",
                "regionCode": "CA",
                "postalCode": "T2S 7C6"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

13 days ago

events_received: 1

MetaHannah Singh, lead from Sep 23, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790224773,
        "event_id": "ld-1p7pyvq-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "8e322230aa..."
          ],
          "ph": [
            "c21939dcac..."
          ],
          "fn": [
            "fc881aa34d..."
          ],
          "ln": [
            "f4d25158cc..."
          ],
          "zp": [
            "699d259575..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "3bbc7313eb..."
          ],
          "fbc": "fb.1.1790088495081.IwARzBb7irbKhDxRkViz0EA9dYS3",
          "fbp": "fb.1.1789965573156.811167671",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

events_received: 1

MetaGrace Hassan, lead from Sep 23, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790176481,
        "event_id": "ld-1phpkkp-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d8b7f96bc5..."
          ],
          "ph": [
            "2dfeb52d06..."
          ],
          "fn": [
            "e010fd1ce1..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "c1e3051f03..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "a0297dd103..."
          ],
          "fbp": "fb.1.1790176200479.863977832",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsGrace Hassan, lead from Sep 23, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1phpkkp-q",
        "eventTimestamp": "2026-09-23T15:14:41+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d8b7f96bc5..."
            },
            {
              "phoneNumber": "6e376704ce..."
            },
            {
              "address": {
                "givenName": "e010fd1ce1...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T2S 1S2"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a retraction of the spam lead

14 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 23, 2026Google click

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3976703293:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3976703293/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-24T11:01:50+00:00",
        "orderId": "c22fbb41-bf2f-4c02-ac52-0000c62fc18d"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

14 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAva Thompson, lead from Sep 23, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-svme3f-q",
        "eventTimestamp": "2026-09-23T07:15:11+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1d30f737a5..."
            },
            {
              "phoneNumber": "f988ff1eff..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T2X 3M0"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

14 days ago

events_received: 1

MetaAva Thompson, lead from Sep 23, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790147711,
        "event_id": "ld-svme3f-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "1d30f737a5..."
          ],
          "ph": [
            "fe49fa9ae2..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "c91980c094..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "39c5ba385b..."
          ],
          "fbc": "fb.1.1790147347994.IwAR63ydfM80v-ZiFFdfk37BaCQ5",
          "fbp": "fb.1.1790061311994.4321.280441791",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

14 days ago

events_received: 1

MetaRyan Garcia, lead from Sep 22, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790115381,
        "event_id": "ld-1xteclk-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ed021024a3..."
          ],
          "ph": [
            "d55559f35e..."
          ],
          "fn": [
            "e0e3a2b647..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "8f275f32a9..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "42891e9bbe..."
          ],
          "fbp": "fb.1.1789856181898.537701634",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

14 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsRyan Garcia, lead from Sep 22, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1xteclk-q",
        "eventTimestamp": "2026-09-22T22:16:21+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwsv7x_1CT8_tE_QVYPjvdP2yT"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ed021024a3..."
            },
            {
              "phoneNumber": "7e9adfe56a..."
            },
            {
              "address": {
                "givenName": "e0e3a2b647...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T3J 6P7"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

14 days ago

events_received: 1

MetaEmily Campbell, lead from Sep 22, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790116290,
        "event_id": "ld-1i6lrec-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "fa5e63f37c..."
          ],
          "ph": [
            "9c22069059..."
          ],
          "fn": [
            "e8e9689dea..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "43395920c4..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "6616055078..."
          ],
          "fbp": "fb.1.1790115882271.107182855",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

14 days ago

events_received: 1

MetaNadia Hassan, lead from Sep 22, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790101127,
        "event_id": "ld-12hlvuq-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "11e272cfc6..."
          ],
          "ph": [
            "423b9125cb..."
          ],
          "fn": [
            "dbaf86dd80..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "2881c5185f..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "a826862da4..."
          ],
          "fbp": "fb.1.1790101054611.256809891",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

14 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsNadia Hassan, lead from Sep 22, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-12hlvuq-q",
        "eventTimestamp": "2026-09-22T18:18:47+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "11e272cfc6..."
            },
            {
              "phoneNumber": "d55916af6f..."
            },
            {
              "address": {
                "givenName": "dbaf86dd80...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T3C 8G6"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a retraction of the spam lead

14 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 22, 2026Google click

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3976703293:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3976703293/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-23T18:51:33+00:00",
        "orderId": "cf396586-ce39-4cd3-ad43-0000d3396bd2"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

14 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsCaleb Kowalski, lead from Sep 22, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-ddvkfj-q",
        "eventTimestamp": "2026-09-22T16:21:49+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwF_5OO_NCUsIc86DXBaCSaPJ_"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "6ec9dedc4b..."
            },
            {
              "phoneNumber": "8a78c8471f..."
            },
            {
              "address": {
                "givenName": "813a0c3c8e...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T2L 6H8"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

14 days ago

events_received: 1

MetaCaleb Kowalski, lead from Sep 22, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790094109,
        "event_id": "ld-ddvkfj-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "6ec9dedc4b..."
          ],
          "ph": [
            "dfa5579d72..."
          ],
          "fn": [
            "813a0c3c8e..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "a05ccb3245..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "978e7803d0..."
          ],
          "fbp": "fb.1.1790094043177.174272912",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a retraction of the spam lead

15 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 22, 2026Google click

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3976703293:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3976703293/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-23T10:53:53+00:00",
        "orderId": "9cb36b0e-9bb3-49ab-aa1b-0000a0b3715a"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending