Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

397-670-3293 · Qualified lead (CRO Engine)

Sent: 105
Rejected: 4
Retracted: 13

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 27 minutes ago. Runs every hour.

Sent as a retraction of the spam lead

9 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 28, 2026

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3976703293:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3976703293/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-29T07:34:41+00:00",
        "orderId": "ced24a50-d1d2-4d0d-ad3d-0000d2d2509c"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

397-670-3293 · Qualified lead (CRO Engine)

Sent: 105
Rejected: 4
Retracted: 13

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 27 minutes ago. Runs every hour.

Sent as a retraction of the spam lead

9 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 28, 2026

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3976703293:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3976703293/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-29T07:34:41+00:00",
        "orderId": "ced24a50-d1d2-4d0d-ad3d-0000d2d2509c"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000002398069966 · QualifiedLead

Sent: 109
Rejected: 0
Retracted: 0

Can match qualified leads100%

32% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$310 per qualified lead.

Sent as a qualified lead

9 days ago

events_received: 1

MetaRyan Martin, lead from Sep 28, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790576205,
        "event_id": "ld-wlxv1s-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ecf57093a0..."
          ],
          "ph": [
            "da9390012b..."
          ],
          "fn": [
            "e0e3a2b647..."
          ],
          "ln": [
            "b6f8d434a8..."
          ],
          "zp": [
            "044fc234a6..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "864594876a..."
          ],
          "fbp": "fb.1.1790230605197.18671933",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

9 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsDaniel Roy, lead from Sep 27, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1wahq3c-q",
        "eventTimestamp": "2026-09-28T04:02:17+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d8ba53618d..."
            },
            {
              "phoneNumber": "893205c89d..."
            },
            {
              "address": {
                "givenName": "bd3dae5fb9...",
                "familyName": "a59b1da073...",
                "regionCode": "CA",
                "postalCode": "T2G 6S3"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

9 days ago

events_received: 1

MetaDaniel Roy, lead from Sep 27, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790568137,
        "event_id": "ld-1wahq3c-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d8ba53618d..."
          ],
          "ph": [
            "f30d6c89b0..."
          ],
          "fn": [
            "bd3dae5fb9..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "da27740d6c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "88ff0a7d0e..."
          ],
          "fbc": "fb.1.1790568137105.909.IwAROh4hPKcdmyw_Tu1l5HIjTJs6",
          "fbp": "fb.1.1790481737105.909.807279321",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

9 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsDaniel Roy, lead from Sep 27, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1w0eywe-q",
        "eventTimestamp": "2026-09-28T01:44:15+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw9YCNqq_LwJWvCHPxT9Ntq2-n"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "cdabbdac08..."
            },
            {
              "phoneNumber": "5a529512f1..."
            },
            {
              "address": {
                "givenName": "bd3dae5fb9...",
                "familyName": "a59b1da073...",
                "regionCode": "CA",
                "postalCode": "T3G 2S2"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

9 days ago

events_received: 1

MetaMaya Thompson, lead from Sep 27, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790556867,
        "event_id": "ld-3rzzlz-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "7eb887d08a..."
          ],
          "ph": [
            "4e48dff8c3..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "c794985c39..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "06896a3ed4..."
          ],
          "fbc": "fb.1.1790556867132.035.IwAR8SnToJ7ZOLvKsP4BU24u5zTJ",
          "fbp": "fb.1.1790470467132.035.844465306",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

9 days ago

events_received: 1

MetaDaniel Roy, lead from Sep 27, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790559855,
        "event_id": "ld-1w0eywe-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "cdabbdac08..."
          ],
          "ph": [
            "8d4da34ffc..."
          ],
          "fn": [
            "bd3dae5fb9..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "3f7e5472b2..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "eb020b8e7d..."
          ]
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

9 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsMaya Thompson, lead from Sep 27, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-3rzzlz-q",
        "eventTimestamp": "2026-09-28T00:54:27+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "7eb887d08a..."
            },
            {
              "phoneNumber": "909dd3d8ee..."
            },
            {
              "address": {
                "givenName": "a95db5b0ac...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T3J 8T7"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

9 days ago

events_received: 1

MetaNadia Brown, lead from Sep 27, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790551212,
        "event_id": "ld-1sogl2r-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "4aeb63c6a8..."
          ],
          "ph": [
            "785ecd251a..."
          ],
          "fn": [
            "dbaf86dd80..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "c0a0ba3e2b..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "a57a1d18ad..."
          ],
          "fbp": "fb.1.1790395692569.458142350",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

9 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsNadia Brown, lead from Sep 27, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1sogl2r-q",
        "eventTimestamp": "2026-09-27T23:20:12+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "4aeb63c6a8..."
            },
            {
              "phoneNumber": "26c1b42ca4..."
            },
            {
              "address": {
                "givenName": "dbaf86dd80...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T3C 6R2"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a retraction of the spam lead

9 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 27, 2026

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3976703293:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3976703293/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-28T22:52:59+00:00",
        "orderId": "32dfef9d-2fdf-430d-a2dd-00002edfe951"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

9 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAva Campbell, lead from Sep 27, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-380s81-q",
        "eventTimestamp": "2026-09-27T15:29:01+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "2b85f92546..."
            },
            {
              "phoneNumber": "16f7c7535d..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T2A 7S1"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

9 days ago

events_received: 1

MetaAva Campbell, lead from Sep 27, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790522941,
        "event_id": "ld-380s81-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "2b85f92546..."
          ],
          "ph": [
            "03aa1efed4..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "c98fbb5b93..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "938137e67e..."
          ],
          "fbc": "fb.1.1790522743226.IwARyrfIZpEmKht0_MuTgPGw8RGO",
          "fbp": "fb.1.1790350141225.437473160",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

9 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsWei MacLeod, lead from Sep 27, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1jevym-q",
        "eventTimestamp": "2026-09-27T13:22:33+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwU2q3c-V7vpgDbnhOTpUicTUT"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1865b4930f..."
            },
            {
              "phoneNumber": "6e376704ce..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T2G 5B1"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

9 days ago

events_received: 1

MetaWei MacLeod, lead from Sep 27, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790515353,
        "event_id": "ld-1jevym-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "1865b4930f..."
          ],
          "ph": [
            "2dfeb52d06..."
          ],
          "fn": [
            "1ed2b38c11..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "5e6acd60ad..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "ae209d2338..."
          ],
          "fbp": "fb.1.1790411673224.354328568",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

10 days ago

events_received: 1

MetaZoe Martin, lead from Sep 24, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790547604,
        "event_id": "ld-t6a9vz-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "239e51f213..."
          ],
          "ph": [
            "f55cba5757..."
          ],
          "fn": [
            "9d017e2681..."
          ],
          "ln": [
            "b6f8d434a8..."
          ],
          "zp": [
            "bdb9e2d70c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "b1619e5e0d..."
          ],
          "fbp": "fb.1.1789885985019.661160634",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

10 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsZoe Martin, lead from Sep 24, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-t6a9vz-q",
        "eventTimestamp": "2026-09-27T22:20:04+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "239e51f213..."
            },
            {
              "phoneNumber": "7e9294f009..."
            },
            {
              "address": {
                "givenName": "9d017e2681...",
                "familyName": "b6f8d434a8...",
                "regionCode": "CA",
                "postalCode": "T2G 2K5"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

10 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsRyan Dubois, lead from Sep 26, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1rkf0sw-q",
        "eventTimestamp": "2026-09-26T12:28:27+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw9fYiIQBVUStVVFpod0zydA8Z"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "66323cd621..."
            },
            {
              "phoneNumber": "1b356fc61f..."
            },
            {
              "address": {
                "givenName": "e0e3a2b647...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T2J 6A8"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

10 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLeila Ahmed, lead from Sep 26, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1b8dpye-q",
        "eventTimestamp": "2026-09-26T12:23:36+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "fa001fd25a..."
            },
            {
              "phoneNumber": "14351357e9..."
            },
            {
              "address": {
                "givenName": "b811f03f71...",
                "familyName": "9af2921d3f...",
                "regionCode": "CA",
                "postalCode": "T2E 1M3"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

10 days ago

events_received: 1

MetaLeila Ahmed, lead from Sep 26, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790425416,
        "event_id": "ld-1b8dpye-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "fa001fd25a..."
          ],
          "ph": [
            "4e5f131386..."
          ],
          "fn": [
            "b811f03f71..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "a3c34df8d2..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "21932914d5..."
          ],
          "fbp": "fb.1.1790079816396.66818641",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

10 days ago

events_received: 1

MetaRyan Dubois, lead from Sep 26, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790425707,
        "event_id": "ld-1rkf0sw-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "66323cd621..."
          ],
          "ph": [
            "5dcaaa0811..."
          ],
          "fn": [
            "e0e3a2b647..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "c249748864..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "0264d98da1..."
          ],
          "fbp": "fb.1.1790252907029.485529815",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

10 days ago

events_received: 1

MetaTyler Nguyen, lead from Sep 26, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790419620,
        "event_id": "ld-xpt4bp-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "e8982d56a4..."
          ],
          "ph": [
            "149a0a6d72..."
          ],
          "fn": [
            "b258f86148..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "099dd25ec2..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "0c8bdbe8b7..."
          ]
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

10 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsTyler Nguyen, lead from Sep 26, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-xpt4bp-q",
        "eventTimestamp": "2026-09-26T10:47:00+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw_kPUbQ560BTiRE42H-nwk3s2"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "e8982d56a4..."
            },
            {
              "phoneNumber": "94a51b95de..."
            },
            {
              "address": {
                "givenName": "b258f86148...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T2C 3P8"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

10 days ago

events_received: 1

MetaMaya Fraser, lead from Sep 26, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790415668,
        "event_id": "ld-13bu5fk-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "9a67319bb2..."
          ],
          "ph": [
            "c6e0d4acb6..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "f44b7e3047..."
          ],
          "zp": [
            "30df9b4a53..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "2bd8e9b3c7..."
          ],
          "fbp": "fb.1.1790415308268.525687229",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

11 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsMaya Fraser, lead from Sep 26, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-13bu5fk-q",
        "eventTimestamp": "2026-09-26T09:41:08+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw-lGmwPSHR_2AWjiVIrAmP_HD"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "9a67319bb2..."
            },
            {
              "phoneNumber": "e56d84bcad..."
            },
            {
              "address": {
                "givenName": "a95db5b0ac...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T3P 3L2"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending