Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

397-670-3293 · Qualified lead (CRO Engine)

Sent: 105
Rejected: 4
Retracted: 13

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 7 minutes ago. Runs every hour.

Sent as a qualified lead

29 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsRyan Fraser, lead from Sep 8, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1iqkysa-q",
        "eventTimestamp": "2026-09-08T09:48:04+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "53f2e37fc7..."
            },
            {
              "phoneNumber": "810f9b3c7d..."
            },
            {
              "address": {
                "givenName": "e0e3a2b647...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T3J 4M7"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

96% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

397-670-3293 · Qualified lead (CRO Engine)

Sent: 105
Rejected: 4
Retracted: 13

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 7 minutes ago. Runs every hour.

Sent as a qualified lead

29 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsRyan Fraser, lead from Sep 8, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1iqkysa-q",
        "eventTimestamp": "2026-09-08T09:48:04+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "53f2e37fc7..."
            },
            {
              "phoneNumber": "810f9b3c7d..."
            },
            {
              "address": {
                "givenName": "e0e3a2b647...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T3J 4M7"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000002398069966 · QualifiedLead

Sent: 109
Rejected: 0
Retracted: 0

Can match qualified leads100%

32% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$310 per qualified lead.

Sent as a qualified lead

29 days ago

events_received: 1

MetaRyan Fraser, lead from Sep 8, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788860884,
        "event_id": "ld-1iqkysa-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "53f2e37fc7..."
          ],
          "ph": [
            "0d8c2e6698..."
          ],
          "fn": [
            "e0e3a2b647..."
          ],
          "ln": [
            "f44b7e3047..."
          ],
          "zp": [
            "7188cb9bde..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "43d77fb701..."
          ],
          "fbc": "fb.1.1788860884258.665.IwARtKss-Pt1GRFZdDawCH6obir-",
          "fbp": "fb.1.1788774484258.665.162033719",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

29 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAisha Kowalski, lead from Sep 7, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-2xj7ff-q",
        "eventTimestamp": "2026-09-08T05:11:29+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwT0lgYawP0mpXWb4mhuKYd7-O"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "038ac38d51..."
            },
            {
              "phoneNumber": "4fbcd84292..."
            },
            {
              "address": {
                "givenName": "9e691cc3bf...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T2H 3B2"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

29 days ago

events_received: 1

MetaAisha Kowalski, lead from Sep 7, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788844289,
        "event_id": "ld-2xj7ff-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "038ac38d51..."
          ],
          "ph": [
            "38dee6f636..."
          ],
          "fn": [
            "9e691cc3bf..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "7e8211624f..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "36ccf5c5cb..."
          ],
          "fbp": "fb.1.1788325889080.195380001",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

29 days ago

events_received: 1

MetaGrace Kowalski, lead from Sep 7, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788840490,
        "event_id": "ld-1uchcqk-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "7c4c7f4b70..."
          ],
          "ph": [
            "1c4d7d0e89..."
          ],
          "fn": [
            "e010fd1ce1..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "c96022519f..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "36d56afcb5..."
          ],
          "fbc": "fb.1.1788840178824.IwARAwCq7qH4-Dhl_h1Ib23OQRl9",
          "fbp": "fb.1.1788235690824.220451978",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

29 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsGrace Kowalski, lead from Sep 7, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1uchcqk-q",
        "eventTimestamp": "2026-09-08T04:08:10+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "7c4c7f4b70..."
            },
            {
              "phoneNumber": "6e94e4aa7c..."
            },
            {
              "address": {
                "givenName": "e010fd1ce1...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T2M 7P1"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

29 days ago

events_received: 1

MetaSofia Chen, lead from Sep 5, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788903946,
        "event_id": "ld-1wudrzb-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "e3d92ef148..."
          ],
          "ph": [
            "919acf4f46..."
          ],
          "fn": [
            "86846e84f9..."
          ],
          "ln": [
            "3abd72ec63..."
          ],
          "zp": [
            "2100c71592..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "0127f1036a..."
          ],
          "fbp": "fb.1.1788631633238.815757129",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

29 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsSofia Chen, lead from Sep 5, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1wudrzb-q",
        "eventTimestamp": "2026-09-08T21:45:46+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwaOOhz19SMjTdOcQuPVOp4GHT"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "e3d92ef148..."
            },
            {
              "phoneNumber": "e2cc99a71b..."
            },
            {
              "address": {
                "givenName": "86846e84f9...",
                "familyName": "3abd72ec63...",
                "regionCode": "CA",
                "postalCode": "T3R 4G2"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

30 days ago

events_received: 1

MetaEmily Kowalski, lead from Sep 7, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788768486,
        "event_id": "ld-sw7ip1-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "0119437cc7..."
          ],
          "ph": [
            "dd408b9552..."
          ],
          "fn": [
            "e8e9689dea..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "f02d488b61..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d979a43db4..."
          ],
          "fbp": "fb.1.1788509286831.53261413",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

30 days ago

events_received: 1

MetaWei Garcia, lead from Sep 7, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788767693,
        "event_id": "ld-1u2rr6-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "bb3d7147bd..."
          ],
          "ph": [
            "4469e3a2dc..."
          ],
          "fn": [
            "1ed2b38c11..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "1476dd59e1..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "39b3b69c2c..."
          ],
          "fbc": "fb.1.1788767693687.491.IwARV0oNhDZCPvt3jbo5Y6dRqjmF",
          "fbp": "fb.1.1788681293687.491.828557283",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

30 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsWei Garcia, lead from Sep 7, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1u2rr6-q",
        "eventTimestamp": "2026-09-07T07:54:53+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "bb3d7147bd..."
            },
            {
              "phoneNumber": "500d9d88e0..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T2G 3T1"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

30 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsEmily Kowalski, lead from Sep 7, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-sw7ip1-q",
        "eventTimestamp": "2026-09-07T08:08:06+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwYA8aDVhBt-DFUipQWHYcY3PL"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0119437cc7..."
            },
            {
              "phoneNumber": "a843dbd65e..."
            },
            {
              "address": {
                "givenName": "e8e9689dea...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T2S 8M3"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

30 days ago

events_received: 1

MetaRyan Patel, lead from Sep 6, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788723748,
        "event_id": "ld-xpw9to-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "66e6fac2ff..."
          ],
          "ph": [
            "12c2027a4c..."
          ],
          "fn": [
            "e0e3a2b647..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "d47630b3e6..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f9e5a1c04a..."
          ],
          "fbp": "fb.1.1788723446405.788955867",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

30 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsRyan Patel, lead from Sep 6, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-xpw9to-q",
        "eventTimestamp": "2026-09-06T19:42:28+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "66e6fac2ff..."
            },
            {
              "phoneNumber": "05aeb20b91..."
            },
            {
              "address": {
                "givenName": "e0e3a2b647...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T3K 1E2"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

30 days ago

events_received: 1

MetaArjun Morin, lead from Sep 6, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788713456,
        "event_id": "ld-xghsqb-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "b5c8b435bf..."
          ],
          "ph": [
            "1c4d7d0e89..."
          ],
          "fn": [
            "fa4f7155e1..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "6c032d3d4b..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "019cc2430a..."
          ],
          "fbp": "fb.1.1788713213194.326382304",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

30 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsArjun Morin, lead from Sep 6, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-xghsqb-q",
        "eventTimestamp": "2026-09-06T16:50:56+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw60SVIzo0BfTF3FIxmbI91HsN"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "b5c8b435bf..."
            },
            {
              "phoneNumber": "6e94e4aa7c..."
            },
            {
              "address": {
                "givenName": "fa4f7155e1...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T2P 5G6"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

31 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsCaleb Lee, lead from Sep 5, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-37fnmf-q",
        "eventTimestamp": "2026-09-06T02:17:57+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ca5cfe93f5..."
            },
            {
              "phoneNumber": "f513b1afaa..."
            },
            {
              "address": {
                "givenName": "813a0c3c8e...",
                "familyName": "1508b69789...",
                "regionCode": "CA",
                "postalCode": "T2C 8L4"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

31 days ago

events_received: 1

MetaCaleb Lee, lead from Sep 5, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788661077,
        "event_id": "ld-37fnmf-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ca5cfe93f5..."
          ],
          "ph": [
            "f15d41217c..."
          ],
          "fn": [
            "813a0c3c8e..."
          ],
          "ln": [
            "1508b69789..."
          ],
          "zp": [
            "f4993790b6..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "c6c9981530..."
          ],
          "fbc": "fb.1.1788660807906.IwARm2Y26PTzE64jO2Fe-_gZtnk7",
          "fbp": "fb.1.1787969877906.736500778",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a retraction of the spam lead

31 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 5, 2026Google click

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3976703293:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3976703293/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-07T01:10:39+00:00",
        "orderId": "7ddd567e-7cdd-47bd-a82d-000081dd5cca"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a retraction of the spam lead

31 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 5, 2026

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3976703293:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3976703293/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-06T20:23:34+00:00",
        "orderId": "c1b87421-beb8-4bfb-ac4b-0000c5b87a6d"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

31 days ago

events_received: 1

MetaHannah Wilson, lead from Sep 2, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788709427,
        "event_id": "ld-1segzds-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "a18ecce8f4..."
          ],
          "ph": [
            "ce9403f66e..."
          ],
          "fn": [
            "fc881aa34d..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "4ade449dde..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "a0e0861559..."
          ]
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

31 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsHannah Wilson, lead from Sep 2, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1segzds-q",
        "eventTimestamp": "2026-09-06T15:43:47+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwVVOB1NRKKcjZ9yD39rW_caGC"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "a18ecce8f4..."
            },
            {
              "phoneNumber": "8c38e337d4..."
            },
            {
              "address": {
                "givenName": "fc881aa34d...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T3E 5A3"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

32 days ago

events_received: 1

MetaAva Brown, lead from Sep 5, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002398069966/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788696326,
        "event_id": "ld-ctwd1l-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "dace72a753..."
          ],
          "ph": [
            "c24510b50c..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "cea6543ec8..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "07d9367c71..."
          ],
          "fbc": "fb.1.1788606353145.5918.IwARuuNHC34-8DHjFW4AnqN2TF1L",
          "fbp": "fb.1.1788519953145.5918.997843728",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 310,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

32 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAva Brown, lead from Sep 5, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-ctwd1l-q",
        "eventTimestamp": "2026-09-06T12:05:26+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "dace72a753..."
            },
            {
              "phoneNumber": "fd89f0ae83..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T3T 4B8"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

32 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsGrace Roy, lead from Sep 5, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3976703293"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-y9ympl-q",
        "eventTimestamp": "2026-09-05T10:05:42+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1ab4789eb8..."
            },
            {
              "phoneNumber": "8c38e337d4..."
            },
            {
              "address": {
                "givenName": "e010fd1ce1...",
                "familyName": "a59b1da073...",
                "regionCode": "CA",
                "postalCode": "T2J 0S2"
              }
            }
          ]
        },
        "conversionValue": 310,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending