About the same share of visitors become leads as before Catch: 0.9% now, 0.9% before.
Against the 10 months before testing started. Spam is filtered out.
| Month | Leads | Qualified | Not qualified | Spam filtered | Changes shipped |
|---|---|---|---|---|---|
| July 2025 | 34 | 18 | 16 | 3 | |
| August 2025 | 34 | 20 | 14 | 3 | |
| September 2025 | 38 | 20 | 18 | 4 | |
| October 2025 | 36 | 19 | 17 | 4 | |
| November 2025 | 37 | 19 | 18 | 4 | |
| December 2025 | 35 | 20 | 15 | 4 | |
| January 2026 | 34 | 20 | 14 | 3 | |
| February 2026 | 36 | 21 | 15 | 4 | |
| March 2026 | 36 | 21 | 15 | 4 | |
| April 2026 | 35 | 18 | 17 | 4 | |
| May 2026 | 39 | 22 | 17 | 4 | |
| June 2026 | 35 | 18 | 17 | 4 | |
| July 2026 | 36 | 20 | 16 | 4 | 1 |
| August 2026 | 37 | 21 | 16 | 4 | |
| September 2026 | 37 | 21 | 16 | 4 |
Traffic rises and falls with the seasons; this rate shows whether the site itself converts better.
| Month | Visits | Leads | Rate |
|---|---|---|---|
| July 2025 | 3,689 | 34 | 0.92% |
| August 2025 | 3,711 | 34 | 0.92% |
| September 2025 | 4,042 | 38 | 0.94% |
| October 2025 | 3,873 | 36 | 0.93% |
| November 2025 | 3,773 | 37 | 0.98% |
| December 2025 | 3,690 | 35 | 0.95% |
| January 2026 | 3,843 | 34 | 0.88% |
| February 2026 | 3,881 | 36 | 0.93% |
| March 2026 | 3,840 | 36 | 0.94% |
| April 2026 | 3,921 | 35 | 0.89% |
| May 2026 | 3,979 | 39 | 0.98% |
| June 2026 | 3,643 | 35 | 0.96% |
| July 2026 | 3,787 | 36 | 0.95% |
| August 2026 | 3,909 | 37 | 0.95% |
| September 2026 | 4,002 | 37 | 0.92% |
Last 60 days. How each lead first found the site, from every visit PostHog saw before the form.
| Channel | Leads | Qualified | Qualified share |
|---|---|---|---|
| Direct | 28 | 19 | 68% |
| Google Ads | 34 | 18 | 53% |
| 2 | 1 | 50% |
More qualified journeys start with direct visits than end with it (19 first visits, 10 last). More end with organic search (6 last visits, 0 first).
The numbers match the blue markers on the charts.