A higher share of visitors become leads than before Catch: 2.0% now, 1.7% before.
Against the 7 months before testing started. Spam is filtered out.
| Month | Leads | Qualified | Not qualified | Spam filtered | Changes shipped |
|---|---|---|---|---|---|
| April 2026 | 47 | 35 | 12 | 2 | 1 |
| May 2026 | 47 | 35 | 12 | 2 | |
| June 2026 | 45 | 33 | 12 | 2 | |
| July 2026 | 47 | 35 | 12 | 2 | |
| August 2026 | 48 | 36 | 12 | 2 | |
| September 2026 | 48 | 36 | 12 | 2 | 2 |
Traffic rises and falls with the seasons; this rate shows whether the site itself converts better.
| Month | Visits | Leads | Rate |
|---|---|---|---|
| April 2026 | 2,423 | 47 | 1.94% |
| May 2026 | 2,344 | 47 | 2.01% |
| June 2026 | 2,241 | 45 | 2.01% |
| July 2026 | 2,333 | 47 | 2.01% |
| August 2026 | 2,330 | 48 | 2.06% |
| September 2026 | 2,479 | 48 | 1.94% |
Last 60 days. How each lead first found the site, from every visit PostHog saw before the form.
| Channel | Leads | Qualified | Qualified share |
|---|---|---|---|
| Direct | 62 | 46 | 74% |
| Google Ads | 28 | 18 | 64% |
More qualified journeys start with direct visits than end with it (46 first visits, 34 last). More end with organic search (10 last visits, 0 first).
60 qualified leads went back to Google Ads in the last 60 days, so the ads learn which clicks turn into good leads. Ad sync
The numbers match the blue markers on the charts.