Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

195-891-3189 · Qualified lead (CRO Engine)

Sent: 84
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 24 minutes ago. Runs every hour.

Rejected: qualified lead

18 days ago

The click is older than this conversion action's click-through window.

Google AdsFatima Brown, lead from Sep 16, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-w3jpsg-q",
        "eventTimestamp": "2026-09-20T07:19:32+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw7W3XxawFbHp0Zo_CTWeCYYHh"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0f4559f563..."
            },
            {
              "phoneNumber": "90ef282d8e..."
            },
            {
              "address": {
                "givenName": "10c932ece8...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2N 3H6"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

195-891-3189 · Qualified lead (CRO Engine)

Sent: 84
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 24 minutes ago. Runs every hour.

Rejected: qualified lead

18 days ago

The click is older than this conversion action's click-through window.

Google AdsFatima Brown, lead from Sep 16, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-w3jpsg-q",
        "eventTimestamp": "2026-09-20T07:19:32+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw7W3XxawFbHp0Zo_CTWeCYYHh"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0f4559f563..."
            },
            {
              "phoneNumber": "90ef282d8e..."
            },
            {
              "address": {
                "givenName": "10c932ece8...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2N 3H6"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000001564267014 · QualifiedLead

Sent: 86
Rejected: 0
Retracted: 0

Can match qualified leads100%

25% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$650 per qualified lead.

Rejected: qualified lead

18 days ago

The click is older than this conversion action's click-through window.

Google AdsChloe Morin, lead from Sep 18, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-wxlodc-q",
        "eventTimestamp": "2026-09-19T05:01:32+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwM2cN-cKwfCJYj7pUHoXSEBT_"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1458a2c24f..."
            },
            {
              "phoneNumber": "6e94e4aa7c..."
            },
            {
              "address": {
                "givenName": "ec5c41c127...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T2J 0A3"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Rejected: qualified lead

38 days ago

The click is older than this conversion action's click-through window.

Google AdsJordan Brown, lead from Aug 9, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-cymsv5-q",
        "eventTimestamp": "2026-08-09T14:25:42+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwSZArFNTQuC2DgRys0uCVaSJM"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "99ae146ce0..."
            },
            {
              "phoneNumber": "e2cc99a71b..."
            },
            {
              "address": {
                "givenName": "136c676576...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T3W 5T6"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Rejected: qualified lead

38 days ago

The click is older than this conversion action's click-through window.

Google AdsHannah Brown, lead from Aug 20, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-2ymage-q",
        "eventTimestamp": "2026-08-23T15:27:29+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwuNScYYtSGRdjWcVxD4ePLiro"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "4be3b18ea5..."
            },
            {
              "phoneNumber": "7cdabf2d72..."
            },
            {
              "address": {
                "givenName": "fc881aa34d...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2K 7R2"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Rejected: qualified lead

38 days ago

The click is older than this conversion action's click-through window.

Google AdsIsabel Patel, lead from Aug 25, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-2ejxkh-q",
        "eventTimestamp": "2026-08-25T20:10:52+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "5aae3ec3d0..."
            },
            {
              "phoneNumber": "a50f71788c..."
            },
            {
              "address": {
                "givenName": "eb5094069f...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T2Z 3S8"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Rejected: qualified lead (check mode, nothing counted)

48 days ago

Check failed: the conversion action was created under 6 hours ago.

Google AdsCaleb Fraser, lead from Aug 19, 2026Google clickGoogle click (iOS web)EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1atq2zm-q",
        "eventTimestamp": "2026-08-19T21:01:14+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwRnylCFsoQ9uuB-PkZDNl8MdB",
          "wbraid": "CjkKAQLrLxy92mYbMFOrYY2bnE8TIpjmVYNY"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "4c1348296c..."
            },
            {
              "phoneNumber": "909dd3d8ee..."
            },
            {
              "address": {
                "givenName": "813a0c3c8e...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T2R 3E8"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending