Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

195-891-3189 · Qualified lead (CRO Engine)

Sent: 84
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 26 minutes ago. Runs every hour.

Sent as a qualified lead
14 days ago
events_received: 1
MetaOmar Thompson, lead from Sep 22, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

195-891-3189 · Qualified lead (CRO Engine)

Sent: 84
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 26 minutes ago. Runs every hour.

Sent as a qualified lead
14 days ago
events_received: 1
MetaOmar Thompson, lead from Sep 22, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000001564267014 · QualifiedLead

Sent: 86
Rejected: 0
Retracted: 0

Can match qualified leads100%

25% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$650 per qualified lead.

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790096433,
        "event_id": "ld-ba423p-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "2aeb600f4b..."
          ],
          "ph": [
            "89fb590015..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "31d6c28da1..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "5f005ea4b5..."
          ],
          "fbp": "fb.1.1790096311920.197571556",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

14 days ago

events_received: 1

MetaLucas Roy, lead from Sep 19, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790166427,
        "event_id": "ld-ds3muf-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "165b810a6f..."
          ],
          "ph": [
            "1945919c34..."
          ],
          "fn": [
            "7cadab457a..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "5071db1fed..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "432d07ab51..."
          ],
          "fbp": "fb.1.1789507635675.191242568",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

14 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLucas Roy, lead from Sep 19, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-ds3muf-q",
        "eventTimestamp": "2026-09-23T12:27:07+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwKpliTK56Bme21SNPtEtRRLg5"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "165b810a6f..."
            },
            {
              "phoneNumber": "5801675f8b..."
            },
            {
              "address": {
                "givenName": "7cadab457a...",
                "familyName": "a59b1da073...",
                "regionCode": "CA",
                "postalCode": "T2Z 6L2"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

15 days ago

events_received: 1

MetaLiam Morin, lead from Sep 22, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790069672,
        "event_id": "ld-2egs2i-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "270777e287..."
          ],
          "ph": [
            "8d4da34ffc..."
          ],
          "fn": [
            "f73137d930..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "cf119a1edb..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "193763011a..."
          ]
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

15 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLiam Morin, lead from Sep 22, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-2egs2i-q",
        "eventTimestamp": "2026-09-22T09:34:32+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "270777e287..."
            },
            {
              "phoneNumber": "5a529512f1..."
            },
            {
              "address": {
                "givenName": "f73137d930...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T2M 1K6"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

16 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAmara Garcia, lead from Sep 19, 2026Google clickGoogle click (iOS web)EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-y1241l-q",
        "eventTimestamp": "2026-09-22T01:56:43+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwb1maxJ7Rq4jmyJYVqY_GWEN6",
          "wbraid": "CjkKAQbCf08GRxT_zsfUK0lEMcYBJ15NtKai"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "9def7de308..."
            },
            {
              "phoneNumber": "d761856bf8..."
            },
            {
              "address": {
                "givenName": "f040d5d0d2...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T2S 7N3"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

16 days ago

events_received: 1

MetaAmara Garcia, lead from Sep 19, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790042203,
        "event_id": "ld-y1241l-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "9def7de308..."
          ],
          "ph": [
            "9db06f639f..."
          ],
          "fn": [
            "f040d5d0d2..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "7f57a0d7fd..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "1f86c5bd8a..."
          ],
          "fbp": "fb.1.1789230030154.40253686",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

16 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsZoe Singh, lead from Sep 20, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-ce5mdk-q",
        "eventTimestamp": "2026-09-20T16:44:17+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "c1fa9a032a..."
            },
            {
              "phoneNumber": "7e9adfe56a..."
            },
            {
              "address": {
                "givenName": "9d017e2681...",
                "familyName": "f4d25158cc...",
                "regionCode": "CA",
                "postalCode": "T3P 7N4"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

16 days ago

events_received: 1

MetaZoe Singh, lead from Sep 20, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789922657,
        "event_id": "ld-ce5mdk-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "c1fa9a032a..."
          ],
          "ph": [
            "d55559f35e..."
          ],
          "fn": [
            "9d017e2681..."
          ],
          "ln": [
            "f4d25158cc..."
          ],
          "zp": [
            "dc7f224fb5..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "daebf52e7e..."
          ],
          "fbp": "fb.1.1789922387203.458574025",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

16 days ago

events_received: 1

MetaZoe Patel, lead from Sep 20, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789908323,
        "event_id": "ld-4ckax9-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "3f43db81d1..."
          ],
          "ph": [
            "a136b20e33..."
          ],
          "fn": [
            "9d017e2681..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "0c1ffa8600..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "819eac523c..."
          ],
          "fbp": "fb.1.1789303523386.243618497",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

16 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsZoe Patel, lead from Sep 20, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-4ckax9-q",
        "eventTimestamp": "2026-09-20T12:45:23+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "3f43db81d1..."
            },
            {
              "phoneNumber": "8470adfc75..."
            },
            {
              "address": {
                "givenName": "9d017e2681...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T3X 8H6"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

16 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAva Dubois, lead from Sep 20, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1khyzl-q",
        "eventTimestamp": "2026-09-20T11:42:44+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwnwJ4IlFPZc9lCGBZvf03Q-nT"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0c8ea2a568..."
            },
            {
              "phoneNumber": "d44b8e053e..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T2C 5J1"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

16 days ago

events_received: 1

MetaAva Dubois, lead from Sep 20, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789904564,
        "event_id": "ld-1khyzl-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "0c8ea2a568..."
          ],
          "ph": [
            "23ab3bbe35..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "6a48a2b1b3..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "9776e9ba98..."
          ],
          "fbp": "fb.1.1789731764028.176273919",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsMaya Patel, lead from Sep 19, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1ajtmsm-q",
        "eventTimestamp": "2026-09-19T23:01:12+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw9-Tbfhj-e0Pm_LgWW7VPpUs4"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0efa230cac..."
            },
            {
              "phoneNumber": "7f27a8cb42..."
            },
            {
              "address": {
                "givenName": "a95db5b0ac...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T3V 3H3"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

17 days ago

events_received: 1

MetaMaya Patel, lead from Sep 19, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789858872,
        "event_id": "ld-1ajtmsm-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "0efa230cac..."
          ],
          "ph": [
            "bceb0ee038..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "b64b1104ea..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "3e60fb03fc..."
          ],
          "fbp": "fb.1.1789599672518.359362144",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

events_received: 1

MetaChloe Martin, lead from Sep 19, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789845708,
        "event_id": "ld-11nl85t-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "25acc3310f..."
          ],
          "ph": [
            "b9def49972..."
          ],
          "fn": [
            "ec5c41c127..."
          ],
          "ln": [
            "b6f8d434a8..."
          ],
          "zp": [
            "7e7f853ce9..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "7c6dcabe8e..."
          ],
          "fbp": "fb.1.1789413708001.241738086",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsChloe Martin, lead from Sep 19, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-11nl85t-q",
        "eventTimestamp": "2026-09-19T19:21:48+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "25acc3310f..."
            },
            {
              "phoneNumber": "cb797bf2c0..."
            },
            {
              "address": {
                "givenName": "ec5c41c127...",
                "familyName": "b6f8d434a8...",
                "regionCode": "CA",
                "postalCode": "T3G 4R4"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

17 days ago

events_received: 1

MetaFatima Brown, lead from Sep 16, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789897231,
        "event_id": "ld-w3jpsg-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "0f4559f563..."
          ],
          "ph": [
            "a085247425..."
          ],
          "fn": [
            "10c932ece8..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "c331d4a5b2..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "ed527db6ae..."
          ],
          "fbp": "fb.1.1788991942201.613928843",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Rejected: qualified lead

18 days ago

The click is older than this conversion action's click-through window.

Google AdsFatima Brown, lead from Sep 16, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-w3jpsg-q",
        "eventTimestamp": "2026-09-20T09:40:31+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw7W3XxawFbHp0Zo_CTWeCYYHh"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0f4559f563..."
            },
            {
              "phoneNumber": "90ef282d8e..."
            },
            {
              "address": {
                "givenName": "10c932ece8...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2N 3H6"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

18 days ago

events_received: 1

MetaRyan Martin, lead from Sep 19, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789809132,
        "event_id": "ld-15tfro6-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "f71bd698a5..."
          ],
          "ph": [
            "1c4d7d0e89..."
          ],
          "fn": [
            "e0e3a2b647..."
          ],
          "ln": [
            "b6f8d434a8..."
          ],
          "zp": [
            "a5066d572d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d835ee491b..."
          ],
          "fbp": "fb.1.1789636332112.392253102",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

18 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsRyan Martin, lead from Sep 19, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-15tfro6-q",
        "eventTimestamp": "2026-09-19T09:12:12+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwuewq8nx2mq4a61NbpfYo405Y"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "f71bd698a5..."
            },
            {
              "phoneNumber": "6e94e4aa7c..."
            },
            {
              "address": {
                "givenName": "e0e3a2b647...",
                "familyName": "b6f8d434a8...",
                "regionCode": "CA",
                "postalCode": "T2H 3N4"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Rejected: qualified lead

18 days ago

The click is older than this conversion action's click-through window.

Google AdsChloe Morin, lead from Sep 19, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-wxlodc-q",
        "eventTimestamp": "2026-09-19T07:22:31+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwM2cN-cKwfCJYj7pUHoXSEBT_"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1458a2c24f..."
            },
            {
              "phoneNumber": "6e94e4aa7c..."
            },
            {
              "address": {
                "givenName": "ec5c41c127...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T2J 0A3"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

18 days ago

events_received: 1

MetaChloe Morin, lead from Sep 19, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789802551,
        "event_id": "ld-wxlodc-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "1458a2c24f..."
          ],
          "ph": [
            "1c4d7d0e89..."
          ],
          "fn": [
            "ec5c41c127..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "2cc7d396c4..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d25dd7ff0d..."
          ]
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

19 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsKenji Chen, lead from Sep 18, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-13zsdnd-q",
        "eventTimestamp": "2026-09-18T09:43:45+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "4a81b33f42..."
            },
            {
              "phoneNumber": "26c1b42ca4..."
            },
            {
              "address": {
                "givenName": "57f62077f2...",
                "familyName": "3abd72ec63...",
                "regionCode": "CA",
                "postalCode": "T2K 4S5"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

19 days ago

events_received: 1

MetaKenji Chen, lead from Sep 18, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789724625,
        "event_id": "ld-13zsdnd-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "4a81b33f42..."
          ],
          "ph": [
            "785ecd251a..."
          ],
          "fn": [
            "57f62077f2..."
          ],
          "ln": [
            "3abd72ec63..."
          ],
          "zp": [
            "88b0d7b1a8..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "336d434fca..."
          ],
          "fbp": "fb.1.1789724332985.15560495",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending