Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

195-891-3189 · Qualified lead (CRO Engine)

Sent: 84
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 29 minutes ago. Runs every hour.

Sent as a qualified lead
10 days ago
events_received: 1
MetaNoah Morin, lead from Sep 26, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

195-891-3189 · Qualified lead (CRO Engine)

Sent: 84
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 29 minutes ago. Runs every hour.

Sent as a qualified lead
10 days ago
events_received: 1
MetaNoah Morin, lead from Sep 26, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000001564267014 · QualifiedLead

Sent: 86
Rejected: 0
Retracted: 0

Can match qualified leads100%

25% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$650 per qualified lead.

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790446269,
        "event_id": "ld-2ojj9g-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "63b6eee87b..."
          ],
          "ph": [
            "1ef3075df0..."
          ],
          "fn": [
            "cf3a3bbe33..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "6e1a58a10a..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "4de7c8d441..."
          ],
          "fbp": "fb.1.1790187069360.795325329",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

10 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsNoah Morin, lead from Sep 26, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-2ojj9g-q",
        "eventTimestamp": "2026-09-26T18:11:09+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwGib4dwwhP_ZDfj6SzGmGz-fM"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "63b6eee87b..."
            },
            {
              "phoneNumber": "ffde837be5..."
            },
            {
              "address": {
                "givenName": "cf3a3bbe33...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T3L 6G2"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

10 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsKenji Campbell, lead from Sep 26, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-e2l7n1-q",
        "eventTimestamp": "2026-09-26T14:26:59+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "71c0a2a5cf..."
            },
            {
              "phoneNumber": "f7fe7e7787..."
            },
            {
              "address": {
                "givenName": "57f62077f2...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T2S 1P3"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

10 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAmara Brown, lead from Sep 26, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-471c60-q",
        "eventTimestamp": "2026-09-26T13:57:14+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwnlR8dOutdBL0QZUKmjoENmwv"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "e6c5ecc38e..."
            },
            {
              "phoneNumber": "47530a2d23..."
            },
            {
              "address": {
                "givenName": "f040d5d0d2...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2N 4M1"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

10 days ago

events_received: 1

MetaKenji Campbell, lead from Sep 26, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790432819,
        "event_id": "ld-e2l7n1-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "71c0a2a5cf..."
          ],
          "ph": [
            "77eec9f19c..."
          ],
          "fn": [
            "57f62077f2..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "e48f31c842..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "888f974171..."
          ],
          "fbp": "fb.1.1790432567689.302241097",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

10 days ago

events_received: 1

MetaAmara Brown, lead from Sep 26, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790431034,
        "event_id": "ld-471c60-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "e6c5ecc38e..."
          ],
          "ph": [
            "02281588f5..."
          ],
          "fn": [
            "f040d5d0d2..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "1966be7bdd..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "863681a585..."
          ],
          "fbp": "fb.1.1790171834944.949786187",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

11 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAisha Campbell, lead from Sep 25, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-yvm1q4-q",
        "eventTimestamp": "2026-09-26T00:11:40+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwalZfeu4_c4x_4Nxx_28HEShK"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "f1389bcadf..."
            },
            {
              "phoneNumber": "94a51b95de..."
            },
            {
              "address": {
                "givenName": "9e691cc3bf...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T3W 4R6"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

11 days ago

events_received: 1

MetaAisha Campbell, lead from Sep 25, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790381500,
        "event_id": "ld-yvm1q4-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "f1389bcadf..."
          ],
          "ph": [
            "149a0a6d72..."
          ],
          "fn": [
            "9e691cc3bf..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "f0fb0f288f..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "517b32ee75..."
          ],
          "fbp": "fb.1.1790208700785.113563452",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

11 days ago

events_received: 1

MetaCaleb Thompson, lead from Sep 25, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790341537,
        "event_id": "ld-a6qrxf-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "f8a51ed3f9..."
          ],
          "ph": [
            "3c792357af..."
          ],
          "fn": [
            "813a0c3c8e..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "93f0de3904..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "2324f43b89..."
          ],
          "fbp": "fb.1.1790082337032.223491550",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

11 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsCaleb Thompson, lead from Sep 25, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-a6qrxf-q",
        "eventTimestamp": "2026-09-25T13:05:37+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw1GRbuwI5PR-WinKbQqeEqCKm"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "f8a51ed3f9..."
            },
            {
              "phoneNumber": "6d4e31d9e9..."
            },
            {
              "address": {
                "givenName": "813a0c3c8e...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T3P 1H7"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

12 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsChloe Roy, lead from Sep 25, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-ylmg15-q",
        "eventTimestamp": "2026-09-25T06:23:52+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwwKY0C_VAZxQ6L0IskjooPgUl"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "06df28861e..."
            },
            {
              "phoneNumber": "d761856bf8..."
            },
            {
              "address": {
                "givenName": "ec5c41c127...",
                "familyName": "a59b1da073...",
                "regionCode": "CA",
                "postalCode": "T2S 4A5"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

12 days ago

events_received: 1

MetaChloe Roy, lead from Sep 25, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790317432,
        "event_id": "ld-ylmg15-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "06df28861e..."
          ],
          "ph": [
            "9db06f639f..."
          ],
          "fn": [
            "ec5c41c127..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "2cb5deaafe..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "4f4b42de4e..."
          ],
          "fbp": "fb.1.1789712632628.775955289",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

12 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAisha Hassan, lead from Sep 21, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-x7i4kc-q",
        "eventTimestamp": "2026-09-25T14:03:10+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwoZ2wISf8ov8_nbdt7XgcwtyK"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ea40188c91..."
            },
            {
              "phoneNumber": "711d7db3c1..."
            },
            {
              "address": {
                "givenName": "9e691cc3bf...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T2Z 5J0"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

12 days ago

events_received: 1

MetaAisha Hassan, lead from Sep 21, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790344990,
        "event_id": "ld-x7i4kc-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ea40188c91..."
          ],
          "ph": [
            "9cbf8a66a0..."
          ],
          "fn": [
            "9e691cc3bf..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "85adcac23b..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "70743a36ac..."
          ],
          "fbc": "fb.1.1789959008224.IwARIRV0ewg2mMLcYEJbW7P0uzLl",
          "fbp": "fb.1.1789860567958.444509218",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsDaniel Martin, lead from Sep 23, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-13zp85e-q",
        "eventTimestamp": "2026-09-23T16:39:35+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "9f49f6dd9f..."
            },
            {
              "phoneNumber": "4af2e650cf..."
            },
            {
              "address": {
                "givenName": "bd3dae5fb9...",
                "familyName": "b6f8d434a8...",
                "regionCode": "CA",
                "postalCode": "T2E 7E2"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

13 days ago

events_received: 1

MetaDaniel Martin, lead from Sep 23, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790181575,
        "event_id": "ld-13zp85e-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "9f49f6dd9f..."
          ],
          "ph": [
            "6e7c4c5898..."
          ],
          "fn": [
            "bd3dae5fb9..."
          ],
          "ln": [
            "b6f8d434a8..."
          ],
          "zp": [
            "c332db2e4d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "18cf1b30b0..."
          ],
          "fbp": "fb.1.1790181463252.780159951",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsKenji Thompson, lead from Sep 23, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-yv0x4i-q",
        "eventTimestamp": "2026-09-23T14:55:19+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwcLVOyoqlkzLqS32_ruQYBj0C"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "c74c381ed8..."
            },
            {
              "phoneNumber": "909dd3d8ee..."
            },
            {
              "address": {
                "givenName": "57f62077f2...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T3M 2A8"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

13 days ago

events_received: 1

MetaKenji Thompson, lead from Sep 23, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790175319,
        "event_id": "ld-yv0x4i-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "c74c381ed8..."
          ],
          "ph": [
            "4e48dff8c3..."
          ],
          "fn": [
            "57f62077f2..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "2efa4ac9a9..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "1466cbfbb8..."
          ],
          "fbp": "fb.1.1789570519301.978444494",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

events_received: 1

MetaMaya Ahmed, lead from Sep 23, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790168895,
        "event_id": "ld-ec2u8d-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "a2fd2cf0e3..."
          ],
          "ph": [
            "423b9125cb..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "af815ecfa8..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "aac67d25e1..."
          ],
          "fbp": "fb.1.1789909695456.944133983",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

13 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsMaya Ahmed, lead from Sep 23, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-ec2u8d-q",
        "eventTimestamp": "2026-09-23T13:08:15+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "a2fd2cf0e3..."
            },
            {
              "phoneNumber": "d55916af6f..."
            },
            {
              "address": {
                "givenName": "a95db5b0ac...",
                "familyName": "9af2921d3f...",
                "regionCode": "CA",
                "postalCode": "T2R 6E3"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

14 days ago

events_received: 1

MetaMateo Singh, lead from Sep 22, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790137110,
        "event_id": "ld-2yj4yf-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "83f60d7be4..."
          ],
          "ph": [
            "77eec9f19c..."
          ],
          "fn": [
            "34ddf679b4..."
          ],
          "ln": [
            "f4d25158cc..."
          ],
          "zp": [
            "0944e7e811..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "54e26827bf..."
          ],
          "fbc": "fb.1.1790137110986.3047.IwARXgi34xe4eB2jwS27Su3lU6df",
          "fbp": "fb.1.1790050710986.3047.601343140",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

14 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsMateo Singh, lead from Sep 22, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-2yj4yf-q",
        "eventTimestamp": "2026-09-23T04:18:30+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "83f60d7be4..."
            },
            {
              "phoneNumber": "f7fe7e7787..."
            },
            {
              "address": {
                "givenName": "34ddf679b4...",
                "familyName": "f4d25158cc...",
                "regionCode": "CA",
                "postalCode": "T3K 7T8"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

14 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsOmar Thompson, lead from Sep 22, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-ba423p-q",
        "eventTimestamp": "2026-09-22T17:01:59+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "2aeb600f4b..."
            },
            {
              "phoneNumber": "e64db7d019..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T2R 6B4"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

14 days ago

events_received: 1

MetaOmar Thompson, lead from Sep 22, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790096519,
        "event_id": "ld-ba423p-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "2aeb600f4b..."
          ],
          "ph": [
            "89fb590015..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "31d6c28da1..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "5f005ea4b5..."
          ],
          "fbp": "fb.1.1790096397451.197571556",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

14 days ago

events_received: 1

MetaLucas Roy, lead from Sep 19, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790166513,
        "event_id": "ld-ds3muf-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "165b810a6f..."
          ],
          "ph": [
            "1945919c34..."
          ],
          "fn": [
            "7cadab457a..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "5071db1fed..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "432d07ab51..."
          ],
          "fbp": "fb.1.1789507721206.191242568",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending