Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

195-891-3189 · Qualified lead (CRO Engine)

Sent: 84
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 2 hours ago. Runs every hour.

Checked the qualified lead (check mode, nothing counted)

49 days ago

Google AdsZoe Martin, lead from Aug 18, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-17hddu0-q",
        "eventTimestamp": "2026-08-19T01:09:01+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw9mWUuZZF2J2r0c9VRGf1hdQH"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "239e51f213..."
            },
            {
              "phoneNumber": "8a6ae9990b..."
            },
            {
              "address": {
                "givenName": "9d017e2681...",
                "familyName": "b6f8d434a8...",
                "regionCode": "CA",
                "postalCode": "T3P 0K3"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

195-891-3189 · Qualified lead (CRO Engine)

Sent: 84
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 2 hours ago. Runs every hour.

Checked the qualified lead (check mode, nothing counted)

49 days ago

Google AdsZoe Martin, lead from Aug 18, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-17hddu0-q",
        "eventTimestamp": "2026-08-19T01:09:01+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw9mWUuZZF2J2r0c9VRGf1hdQH"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "239e51f213..."
            },
            {
              "phoneNumber": "8a6ae9990b..."
            },
            {
              "address": {
                "givenName": "9d017e2681...",
                "familyName": "b6f8d434a8...",
                "regionCode": "CA",
                "postalCode": "T3P 0K3"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000001564267014 · QualifiedLead

Sent: 86
Rejected: 0
Retracted: 0

Can match qualified leads100%

25% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$650 per qualified lead.

Checked the qualified lead (check mode, nothing counted)

49 days ago

MetaTyler Chen, lead from Aug 15, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787189683,
        "event_id": "ld-bkrxw9-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "3555379365..."
          ],
          "ph": [
            "6f10f1b2b4..."
          ],
          "fn": [
            "b258f86148..."
          ],
          "ln": [
            "3abd72ec63..."
          ],
          "zp": [
            "0ce5902ec8..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "99536d9677..."
          ],
          "fbp": "fb.1.1786423911852.640446936",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

50 days ago

Google AdsDaniel Roy, lead from Aug 18, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-96r15j-q",
        "eventTimestamp": "2026-08-19T20:34:14+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwL85EcUAmKB4AMQJsuZV8SmKb"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "fd9128b58e..."
            },
            {
              "phoneNumber": "fd89f0ae83..."
            },
            {
              "address": {
                "givenName": "bd3dae5fb9...",
                "familyName": "a59b1da073...",
                "regionCode": "CA",
                "postalCode": "T3S 3T3"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD"
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

50 days ago

MetaDaniel Roy, lead from Aug 18, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787171654,
        "event_id": "ld-96r15j-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "fd9128b58e..."
          ],
          "ph": [
            "c24510b50c..."
          ],
          "fn": [
            "bd3dae5fb9..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "2b9badaedf..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "c50ba75686..."
          ],
          "fbc": "fb.1.1786961748015.IwARwWVPzqe3ZBzqJRVjoKEuJF67",
          "fbp": "fb.1.1786879863240.182910783",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

50 days ago

Google AdsWei Patel, lead from Aug 18, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1ukq6j-q",
        "eventTimestamp": "2026-08-18T14:19:25+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "dfb7a33515..."
            },
            {
              "phoneNumber": "4af2e650cf..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T2G 4G2"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

50 days ago

MetaWei Patel, lead from Aug 18, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001564267014/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787062765,
        "event_id": "ld-1ukq6j-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "dfb7a33515..."
          ],
          "ph": [
            "6e7c4c5898..."
          ],
          "fn": [
            "1ed2b38c11..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "67687d48ad..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "60f0815034..."
          ],
          "fbc": "fb.1.1787062765399.535.IwARoYvjYAzPeKOx5okb8b_AS30V",
          "fbp": "fb.1.1786976365399.535.238614792",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 650,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending