Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

282-609-0361 · Qualified lead (CRO Engine)

Sent: 111
Rejected: 5
Retracted: 1

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 1 hour ago. Runs every hour.

Sent as a qualified lead
23 days ago
events_received: 1
MetaIsabel Fraser, lead from Sep 13, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

282-609-0361 · Qualified lead (CRO Engine)

Sent: 111
Rejected: 5
Retracted: 1

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 1 hour ago. Runs every hour.

Sent as a qualified lead
23 days ago
events_received: 1
MetaIsabel Fraser, lead from Sep 13, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000003412947218 · QualifiedLead

Sent: 116
Rejected: 0
Retracted: 0

Can match qualified leads100%

58% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$150 per qualified lead.

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789346647,
        "event_id": "ld-u7uohx-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "66f74e3c3a..."
          ],
          "ph": [
            "12c2027a4c..."
          ],
          "fn": [
            "eb5094069f..."
          ],
          "ln": [
            "f44b7e3047..."
          ],
          "zp": [
            "a809dcc512..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "0b95860e77..."
          ],
          "fbp": "fb.1.1788741847804.493443367",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

23 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsOmar Wilson, lead from Sep 13, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-132h7jr-q",
        "eventTimestamp": "2026-09-13T19:10:45+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "97bbe830dc..."
            },
            {
              "phoneNumber": "e64db7d019..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T2P 2S5"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

23 days ago

events_received: 1

MetaOmar Wilson, lead from Sep 13, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789326645,
        "event_id": "ld-132h7jr-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "97bbe830dc..."
          ],
          "ph": [
            "89fb590015..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "66caef2a4a..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "1a65edf2fd..."
          ],
          "fbc": "fb.1.1789326645763.2856.IwARBdjBH23DI1LxdsuuAYWGMp73",
          "fbp": "fb.1.1789240245763.2856.997557369",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

24 days ago

events_received: 1

MetaFatima Kowalski, lead from Sep 10, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789385914,
        "event_id": "ld-y9b5vw-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "22680d5dfc..."
          ],
          "ph": [
            "ddfff2a251..."
          ],
          "fn": [
            "10c932ece8..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "87fd713eae..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "1090bb0c7e..."
          ],
          "fbc": "fb.1.1789092177721.491.IwARVIJuiMdVSakfekhMIjZk52vr",
          "fbp": "fb.1.1789005777721.491.124163418"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

24 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsFatima Kowalski, lead from Sep 10, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-y9b5vw-q",
        "eventTimestamp": "2026-09-14T11:38:34+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "22680d5dfc..."
            },
            {
              "phoneNumber": "d21ac1232d..."
            },
            {
              "address": {
                "givenName": "10c932ece8...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T2P 2E5"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

24 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsNoah Wilson, lead from Sep 13, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-rs6rp2-q",
        "eventTimestamp": "2026-09-13T07:47:25+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwB9EEHVvsKyT41xEJXIWVnwd5"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "78bf2f18fb..."
            },
            {
              "phoneNumber": "ce13617d1f..."
            },
            {
              "address": {
                "givenName": "cf3a3bbe33...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T2W 2K8"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

24 days ago

events_received: 1

MetaNoah Wilson, lead from Sep 13, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789285645,
        "event_id": "ld-rs6rp2-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "78bf2f18fb..."
          ],
          "ph": [
            "920aaa79a9..."
          ],
          "fn": [
            "cf3a3bbe33..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "eace771e9a..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "02bb1a3ed5..."
          ],
          "fbc": "fb.1.1789108479794.IwARmRUXKe072OUIQbuxCnj7gDkc",
          "fbp": "fb.1.1789026445711.749523706",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

24 days ago

events_received: 1

MetaDaniel Brown, lead from Sep 12, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789259366,
        "event_id": "ld-stwo12-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "6bbbf9aa2b..."
          ],
          "ph": [
            "f15d41217c..."
          ],
          "fn": [
            "bd3dae5fb9..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "5f94d09ba3..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "15b7f9da0f..."
          ],
          "fbc": "fb.1.1789258960171.IwARQ8i8yo1lIOD_3ftLsF-oEjxB",
          "fbp": "fb.1.1789172966171.449.634250385",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

24 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsDaniel Brown, lead from Sep 12, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-stwo12-q",
        "eventTimestamp": "2026-09-13T00:29:26+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "6bbbf9aa2b..."
            },
            {
              "phoneNumber": "f513b1afaa..."
            },
            {
              "address": {
                "givenName": "bd3dae5fb9...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2K 0B4"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

24 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsArjun Patel, lead from Sep 12, 2026Google clickGoogle click (iOS web)EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-100lkx2-q",
        "eventTimestamp": "2026-09-12T21:57:54+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwp-XhT3JLjyxHkI4Vn2Nd0JRg",
          "wbraid": "CjkKAQcRAiruONGaZXwY46ADwV_odxtMNM2q"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1fd64950cb..."
            },
            {
              "phoneNumber": "5c6d881e2d..."
            },
            {
              "address": {
                "givenName": "fa4f7155e1...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T2A 3C8"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

24 days ago

events_received: 1

MetaArjun Patel, lead from Sep 12, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789250274,
        "event_id": "ld-100lkx2-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "1fd64950cb..."
          ],
          "ph": [
            "34c603a35f..."
          ],
          "fn": [
            "fa4f7155e1..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "56b23725c2..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "655946bdaa..."
          ],
          "fbc": "fb.1.1789250274334.7144.IwARCOMsY9fVherPlK6Fc20-KyBd",
          "fbp": "fb.1.1789163874334.7144.418072957",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

25 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLeila Campbell, lead from Sep 10, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-3u7cjz-q",
        "eventTimestamp": "2026-09-13T09:50:05+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwCAcxnfPsSY6js_4tuIT7HiBO"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "144e4b2530..."
            },
            {
              "phoneNumber": "06ce0761af..."
            },
            {
              "address": {
                "givenName": "b811f03f71...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T2V 5A3"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

25 days ago

events_received: 1

MetaLeila Campbell, lead from Sep 10, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789293005,
        "event_id": "ld-3u7cjz-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "144e4b2530..."
          ],
          "ph": [
            "d0387a8be7..."
          ],
          "fn": [
            "b811f03f71..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "4be4047e48..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "57ac0baf7c..."
          ],
          "fbp": "fb.1.1788942937192.348870708",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

25 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsMaya Dubois, lead from Sep 12, 2026Google click (iOS web)EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-s9xgn4-q",
        "eventTimestamp": "2026-09-12T08:19:38+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "wbraid": "CjkKAQzff2m1whay5xQM0tAQamxl14xk_ZWS"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "43927cf251..."
            },
            {
              "phoneNumber": "cb797bf2c0..."
            },
            {
              "address": {
                "givenName": "a95db5b0ac...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T2B 6P7"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

25 days ago

events_received: 1

MetaMaya Dubois, lead from Sep 12, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789201178,
        "event_id": "ld-s9xgn4-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "43927cf251..."
          ],
          "ph": [
            "b9def49972..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "8e5cfa9015..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "6235a25660..."
          ],
          "fbp": "fb.1.1788509978416.440217404",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

25 days ago

events_received: 1

MetaLucas Campbell, lead from Sep 12, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789199360,
        "event_id": "ld-zgmdj4-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "6af0945842..."
          ],
          "ph": [
            "f7cb0ae4f2..."
          ],
          "fn": [
            "7cadab457a..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "26e0321f2c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "04af5e9795..."
          ],
          "fbc": "fb.1.1789199360049.IwARWAR65LpLKFQYJYVQS-Fo_Hy8",
          "fbp": "fb.1.1789112960049.64201351",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

25 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLucas Campbell, lead from Sep 12, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-zgmdj4-q",
        "eventTimestamp": "2026-09-12T07:49:20+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "6af0945842..."
            },
            {
              "phoneNumber": "8579c852d9..."
            },
            {
              "address": {
                "givenName": "7cadab457a...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T2B 3J6"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

25 days ago

events_received: 1

MetaLucas Wilson, lead from Sep 11, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789173902,
        "event_id": "ld-11ejldx-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "690b77c745..."
          ],
          "ph": [
            "9cbf8a66a0..."
          ],
          "fn": [
            "7cadab457a..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "7ff3e43994..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d0739d0d5d..."
          ],
          "fbc": "fb.1.1788856360581.IwARKaB3N9-iIsJflx46qzjUhSre",
          "fbp": "fb.1.1788569102906.87874758",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

25 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLucas Wilson, lead from Sep 11, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-11ejldx-q",
        "eventTimestamp": "2026-09-12T00:45:02+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwybh8HoZmFlwzVKwvqufqEw5L"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "690b77c745..."
            },
            {
              "phoneNumber": "711d7db3c1..."
            },
            {
              "address": {
                "givenName": "7cadab457a...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T2Y 5S1"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

25 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLeila Lee, lead from Sep 11, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-114jzoy-q",
        "eventTimestamp": "2026-09-11T17:40:45+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "a7244cde4f..."
            },
            {
              "phoneNumber": "262161b269..."
            },
            {
              "address": {
                "givenName": "b811f03f71...",
                "familyName": "1508b69789...",
                "regionCode": "CA",
                "postalCode": "T2E 7T3"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

25 days ago

events_received: 1

MetaLeila Lee, lead from Sep 11, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789148445,
        "event_id": "ld-114jzoy-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "a7244cde4f..."
          ],
          "ph": [
            "6dc7b04423..."
          ],
          "fn": [
            "b811f03f71..."
          ],
          "ln": [
            "1508b69789..."
          ],
          "zp": [
            "a5d175a06e..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f4d8e58b07..."
          ],
          "fbp": "fb.1.1788543645763.643171282",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

26 days ago

events_received: 1

MetaArjun Thompson, lead from Sep 10, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789189686,
        "event_id": "ld-1xbyz7b-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "e48f55abf5..."
          ],
          "ph": [
            "d90a5c9cdd..."
          ],
          "fn": [
            "fa4f7155e1..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "5b159bf38d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "a6834e6391..."
          ],
          "fbc": "fb.1.1789026615151.0408.IwARMqQegu4yIj_ZWMWLTXImplLA",
          "fbp": "fb.1.1788940215151.0408.888938046",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

26 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsArjun Thompson, lead from Sep 10, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1xbyz7b-q",
        "eventTimestamp": "2026-09-12T05:08:06+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "e48f55abf5..."
            },
            {
              "phoneNumber": "3023fd3f48..."
            },
            {
              "address": {
                "givenName": "fa4f7155e1...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T3L 6T3"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

26 days ago

events_received: 1

MetaZoe Kowalski, lead from Sep 9, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789152355,
        "event_id": "ld-1wi064e-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "848d475c0d..."
          ],
          "ph": [
            "ddfff2a251..."
          ],
          "fn": [
            "9d017e2681..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "71bd2f9003..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "37e2200766..."
          ],
          "fbc": "fb.1.1788939333518.3877.IwARxhngA6oGFGF9QDW7XUyjAmrG",
          "fbp": "fb.1.1788852933518.3877.37030630",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

26 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsZoe Kowalski, lead from Sep 9, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1wi064e-q",
        "eventTimestamp": "2026-09-11T18:45:55+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "848d475c0d..."
            },
            {
              "phoneNumber": "d21ac1232d..."
            },
            {
              "address": {
                "givenName": "9d017e2681...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T3Y 2C6"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending