Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

282-609-0361 · Qualified lead (CRO Engine)

Sent: 111
Rejected: 5
Retracted: 1

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 51 minutes ago. Runs every hour.

Sent as a qualified lead
38 days ago
events_received: 1
MetaAva Thompson, lead from Aug 27, 2026Meta clickMeta browserEmailPhone

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

282-609-0361 · Qualified lead (CRO Engine)

Sent: 111
Rejected: 5
Retracted: 1

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 51 minutes ago. Runs every hour.

Sent as a qualified lead
38 days ago
events_received: 1
MetaAva Thompson, lead from Aug 27, 2026Meta clickMeta browserEmailPhone

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000003412947218 · QualifiedLead

Sent: 116
Rejected: 0
Retracted: 0

Can match qualified leads100%

58% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$150 per qualified lead.

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788071377,
        "event_id": "ld-xfccsz-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "8589dda98a..."
          ],
          "ph": [
            "3c54145d3d..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "b16bc1b8e5..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "61f1b8911d..."
          ],
          "fbc": "fb.1.1787813625730.IwARTjT8Rz1rGbOhlI_o4gr5p7wK",
          "fbp": "fb.1.1787764503130.146614238",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaKenji Wilson, lead from Aug 27, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787884757,
        "event_id": "ld-1mlyrwq-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "09bbd51b14..."
          ],
          "ph": [
            "b9def49972..."
          ],
          "fn": [
            "57f62077f2..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "dd30f3b28d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "48d7c7a3a7..."
          ],
          "fbc": "fb.1.1787884757561.6938.IwARN38od21hYNa7CldQoOq1yG1z",
          "fbp": "fb.1.1787798357561.6938.961010051"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaAva Singh, lead from Aug 27, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787889646,
        "event_id": "ld-m2uz6n-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "6d002e6f80..."
          ],
          "ph": [
            "cfda78b383..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "f4d25158cc..."
          ],
          "zp": [
            "40eacd5108..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "13955a128a..."
          ],
          "fbp": "fb.1.1787198446223.675714501",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaFatima Roy, lead from Aug 28, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787898133,
        "event_id": "ld-tp0vum-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "e85a669186..."
          ],
          "ph": [
            "c24510b50c..."
          ],
          "fn": [
            "10c932ece8..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "6df706e96f..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "93d193001d..."
          ],
          "fbc": "fb.1.1787898133745.025.IwARIrKPj-4nKzvL0IJVHOxzB8Jo",
          "fbp": "fb.1.1787811733745.025.697495835"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaAmara Fraser, lead from Aug 28, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787968049,
        "event_id": "ld-1ghg31s-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "37f1bd763c..."
          ],
          "ph": [
            "653d7588cc..."
          ],
          "fn": [
            "f040d5d0d2..."
          ],
          "ln": [
            "f44b7e3047..."
          ],
          "zp": [
            "d037398e04..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "334dfae8ae..."
          ],
          "fbp": "fb.1.1787967883068.307757793",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaIsabel Okafor, lead from Aug 28, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787980625,
        "event_id": "ld-1jkl4do-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "5c368a805e..."
          ],
          "ph": [
            "9db06f639f..."
          ],
          "fn": [
            "eb5094069f..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "28d94c8f6d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "0c897fdc77..."
          ],
          "fbc": "fb.1.1787980286820.IwARRZHjFU8IkdRqGUAzaV9KxxPK",
          "fbp": "fb.1.1787894225820.2148.921243501",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaHannah Ahmed, lead from Aug 29, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788006311,
        "event_id": "ld-1vflzot-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "0028bb7605..."
          ],
          "ph": [
            "785ecd251a..."
          ],
          "fn": [
            "fc881aa34d..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "31f889c09d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "29b4dda532..."
          ],
          "fbc": "fb.1.1788006193326.IwARs5rUt_1RJCk1vGXVgZAPN30n",
          "fbp": "fb.1.1787574311326.420862301",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaOmar Martin, lead from Aug 30, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788071809,
        "event_id": "ld-36vcap-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "967caf156a..."
          ],
          "ph": [
            "19768ca46b..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "b6f8d434a8..."
          ],
          "zp": [
            "4623692eff..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f364098229..."
          ],
          "fbp": "fb.1.1787553409312.569256604",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaOmar Brown, lead from Aug 30, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788074796,
        "event_id": "ld-hjx9cj-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "841de4b902..."
          ],
          "ph": [
            "653d7588cc..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "899dfe3b10..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "7e07e3ae93..."
          ],
          "fbc": "fb.1.1788074796504.3586.IwARilaonviQNK_HMZAlkeOXt74u",
          "fbp": "fb.1.1787988396504.3586.811840258",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsDaniel Lee, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1qmoo5q-q",
        "eventTimestamp": "2026-08-31T12:01:56+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "f298798292..."
            },
            {
              "phoneNumber": "dcda1a171d..."
            },
            {
              "address": {
                "givenName": "bd3dae5fb9...",
                "familyName": "1508b69789...",
                "regionCode": "CA",
                "postalCode": "T2H 2M0"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaDaniel Lee, lead from Aug 28, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003412947218/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788177716,
        "event_id": "ld-1qmoo5q-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "f298798292..."
          ],
          "ph": [
            "c1aca131e4..."
          ],
          "fn": [
            "bd3dae5fb9..."
          ],
          "ln": [
            "1508b69789..."
          ],
          "zp": [
            "b5da7a1e41..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "25c70127e5..."
          ],
          "fbc": "fb.1.1787934883612.IwARZQZOdcCdUPcsYN_1d75SPaxE",
          "fbp": "fb.1.1787762194612.705107506",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 150,
          "currency": "CAD"
        }
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending