Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

282-609-0361 · Qualified lead (CRO Engine)

Sent: 111
Rejected: 5
Retracted: 1

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 2 hours ago. Runs every hour.

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAmara Fraser, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1ghg31s-q",
        "eventTimestamp": "2026-08-28T18:44:36+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "37f1bd763c..."
            },
            {
              "phoneNumber": "da7007e9f4..."
            },
            {
              "address": {
                "givenName": "f040d5d0d2...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T3Z 5N2"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

282-609-0361 · Qualified lead (CRO Engine)

Sent: 111
Rejected: 5
Retracted: 1

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 2 hours ago. Runs every hour.

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAmara Fraser, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1ghg31s-q",
        "eventTimestamp": "2026-08-28T18:44:36+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "37f1bd763c..."
            },
            {
              "phoneNumber": "da7007e9f4..."
            },
            {
              "address": {
                "givenName": "f040d5d0d2...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T3Z 5N2"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000003412947218 · QualifiedLead

Sent: 116
Rejected: 0
Retracted: 0

Can match qualified leads100%

58% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$150 per qualified lead.

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsIsabel Okafor, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1jkl4do-q",
        "eventTimestamp": "2026-08-28T22:14:13+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "5c368a805e..."
            },
            {
              "phoneNumber": "d761856bf8..."
            },
            {
              "address": {
                "givenName": "eb5094069f...",
                "familyName": "80e4d16170...",
                "regionCode": "CA",
                "postalCode": "T2N 7R2"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsHannah Ahmed, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1vflzot-q",
        "eventTimestamp": "2026-08-29T05:22:18+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0028bb7605..."
            },
            {
              "phoneNumber": "26c1b42ca4..."
            },
            {
              "address": {
                "givenName": "fc881aa34d...",
                "familyName": "9af2921d3f...",
                "regionCode": "CA",
                "postalCode": "T2Y 2M4"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsOmar Martin, lead from Aug 29, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-36vcap-q",
        "eventTimestamp": "2026-08-29T23:33:56+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwuB8CM1ilGkwYmSzlMJ-7-Dt5"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "967caf156a..."
            },
            {
              "phoneNumber": "a339934f81..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "b6f8d434a8...",
                "regionCode": "CA",
                "postalCode": "T3L 0M7"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsOmar Brown, lead from Aug 29, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-hjx9cj-q",
        "eventTimestamp": "2026-08-30T00:23:43+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "841de4b902..."
            },
            {
              "phoneNumber": "da7007e9f4..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2N 3M8"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsDaniel Lee, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2826090361"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1qmoo5q-q",
        "eventTimestamp": "2026-08-31T04:59:03+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "f298798292..."
            },
            {
              "phoneNumber": "dcda1a171d..."
            },
            {
              "address": {
                "givenName": "bd3dae5fb9...",
                "familyName": "1508b69789...",
                "regionCode": "CA",
                "postalCode": "T2H 2M0"
              }
            }
          ]
        },
        "conversionValue": 150,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending