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Connected Aug 18, 2026 · live since Aug 30, 2026, by Brad Williamson
Checklist5 of 5 done
A person ticks each item after doing it in the ad account. Unticking one drops a live destination back to check.
Connect another platform
Meta
A QualifiedLead event to the client's dataset through the Conversions API.
Microsoft Ads
Offline conversions to a goal a person created, matched on the click ID or hashed contact details.
Send negative values for leads that were not qualified. Send for a destination that is off, or a client that is paused or offboarding. Hard rule 14 in the tool's rules. Consent is recorded on every send; the privacy layer decides later what it blocks.
Before the first live send
- Catch's Google Cloud project with the Data Manager scope, verified.
- A Meta system user token and a Microsoft Ads developer token, entered by Brad.
- Counsel review of the consent handling.