Every form submission, in the person's own words, with where they came from. Label each one so tests are judged on good leads, not just more leads.
“Hello, I have a business partnership opportunity for your company, please contact me at once.”
“We can get your website ranking #1 on Google in 30 days. Reply for a free SEO audit.”
The AI labels every lead. “Needs review” means it was unsure, so a person decides; anyone can change any label. The AI reads the answers only, never names, emails or phone numbers.