Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

95% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Every eligible lead went

Google Ads Sending

397-118-2363 · Qualified lead (CRO Engine)

Sent: 35
Rejected: 1
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 27 minutes ago. Runs every hour.

Sent as a qualified lead
15 days ago
events_received: 1
MetaTyler Wilson, lead from Sep 22, 2026Meta clickMeta browserEmailPhone

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

95% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Every eligible lead went

Google Ads Sending

397-118-2363 · Qualified lead (CRO Engine)

Sent: 35
Rejected: 1
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 27 minutes ago. Runs every hour.

Sent as a qualified lead
15 days ago
events_received: 1
MetaTyler Wilson, lead from Sep 22, 2026Meta clickMeta browserEmailPhone

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000003299924756 · QualifiedLead

Sent: 36
Rejected: 0
Retracted: 0

Can match qualified leads100%

41% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$540 per qualified lead.

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003299924756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790065604,
        "event_id": "ld-1577ulg-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "7e32796a31..."
          ],
          "ph": [
            "0d8c2e6698..."
          ],
          "fn": [
            "b258f86148..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "09c1a2bfb4..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "58ad9e68de..."
          ],
          "fbc": "fb.1.1790065604705.137.IwAReOSzfVufmn6PNwIXnhbQYt-q",
          "fbp": "fb.1.1789979204705.137.645957471",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 540,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

15 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsEthan Thompson, lead from Sep 21, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3971182363"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1hlhb0-q",
        "eventTimestamp": "2026-09-21T19:31:11+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwO3kmESMu8xpU7y2gFB_pY5WS"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "9e4db40195..."
            },
            {
              "phoneNumber": "7e9adfe56a..."
            },
            {
              "address": {
                "givenName": "7b8bd6c0ab...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T3L 8N3"
              }
            }
          ]
        },
        "conversionValue": 540,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

15 days ago

events_received: 1

MetaEthan Thompson, lead from Sep 21, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003299924756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790019071,
        "event_id": "ld-1hlhb0-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "9e4db40195..."
          ],
          "ph": [
            "d55559f35e..."
          ],
          "fn": [
            "7b8bd6c0ab..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "abee167779..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "0faf2e4eff..."
          ],
          "fbp": "fb.1.1789500671570.797756029",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 540,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

16 days ago

events_received: 1

MetaOwen Nguyen, lead from Sep 21, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003299924756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789981093,
        "event_id": "ld-11l3k2w-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "6f7a9ae767..."
          ],
          "ph": [
            "77eec9f19c..."
          ],
          "fn": [
            "b8746e3fc5..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "1784806d44..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "222454af09..."
          ]
        },
        "custom_data": {
          "value": 540,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

16 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsOwen Nguyen, lead from Sep 21, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3971182363"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-11l3k2w-q",
        "eventTimestamp": "2026-09-21T08:58:13+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwzIysjSwTJL8QrDWnrc2YPm2x"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "6f7a9ae767..."
            },
            {
              "phoneNumber": "f7fe7e7787..."
            },
            {
              "address": {
                "givenName": "b8746e3fc5...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T3K 6A2"
              }
            }
          ]
        },
        "conversionValue": 540,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

17 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsNoah Ahmed, lead from Sep 20, 2026Google click (iOS web)EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3971182363"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-12p89uq-q",
        "eventTimestamp": "2026-09-20T07:36:12+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "wbraid": "CjkKAQzfLGJ8Q0I4DwmwbV_Fkn9t-G40oaFn"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "2ae48ed082..."
            },
            {
              "phoneNumber": "4af2e650cf..."
            },
            {
              "address": {
                "givenName": "cf3a3bbe33...",
                "familyName": "9af2921d3f...",
                "regionCode": "CA",
                "postalCode": "T3T 7P6"
              }
            }
          ]
        },
        "conversionValue": 540,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

17 days ago

events_received: 1

MetaNoah Ahmed, lead from Sep 20, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003299924756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789889772,
        "event_id": "ld-12p89uq-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "2ae48ed082..."
          ],
          "ph": [
            "6e7c4c5898..."
          ],
          "fn": [
            "cf3a3bbe33..."
          ],
          "ln": [
            "9af2921d3f..."
          ],
          "zp": [
            "c8a91636df..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "7538a1f045..."
          ],
          "fbc": "fb.1.1789636088391.IwAR9VQKoTbEFRAeZzb_CfV3qMcp",
          "fbp": "fb.1.1789198572224.149018918",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 540,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

19 days ago

events_received: 1

MetaKenji Wilson, lead from Sep 17, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003299924756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789640746,
        "event_id": "ld-14n8n7i-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "8e516ba841..."
          ],
          "ph": [
            "36b3fa60c7..."
          ],
          "fn": [
            "57f62077f2..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "b062d2dc77..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "03cc0dc571..."
          ],
          "fbp": "fb.1.1788949546133.89447516",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 540,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

19 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsKenji Wilson, lead from Sep 17, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3971182363"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-14n8n7i-q",
        "eventTimestamp": "2026-09-17T10:25:46+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw6w75f8S2B6mfguxJ5qi59tmo"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "8e516ba841..."
            },
            {
              "phoneNumber": "509ebfda71..."
            },
            {
              "address": {
                "givenName": "57f62077f2...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T2H 6S2"
              }
            }
          ]
        },
        "conversionValue": 540,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

20 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsArjun Kowalski, lead from Sep 16, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3971182363"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-pg0cef-q",
        "eventTimestamp": "2026-09-16T14:28:58+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "b78dd985bb..."
            },
            {
              "phoneNumber": "c6ddc5dc05..."
            },
            {
              "address": {
                "givenName": "fa4f7155e1...",
                "familyName": "a377e09c55...",
                "regionCode": "CA",
                "postalCode": "T2G 0C8"
              }
            }
          ]
        },
        "conversionValue": 540,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

20 days ago

events_received: 1

MetaArjun Kowalski, lead from Sep 16, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003299924756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789568938,
        "event_id": "ld-pg0cef-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "b78dd985bb..."
          ],
          "ph": [
            "e2548e6b05..."
          ],
          "fn": [
            "fa4f7155e1..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "70edb1bbd9..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "cde5064b9a..."
          ],
          "fbp": "fb.1.1789465258464.225335515",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 540,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

21 days ago

events_received: 1

MetaEmily Wilson, lead from Sep 15, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003299924756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789488561,
        "event_id": "ld-97qvsq-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "81808d9a45..."
          ],
          "ph": [
            "4c57c0ca86..."
          ],
          "fn": [
            "e8e9689dea..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "bfd36b55c3..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "cb800914a5..."
          ],
          "fbp": "fb.1.1789142961360.642193528",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 540,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

21 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsEmily Wilson, lead from Sep 15, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3971182363"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-97qvsq-q",
        "eventTimestamp": "2026-09-15T16:09:21+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwLHNRjo39nt8PVg29UEGZsl4i"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "81808d9a45..."
            },
            {
              "phoneNumber": "26b5ed72da..."
            },
            {
              "address": {
                "givenName": "e8e9689dea...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T2L 7A7"
              }
            }
          ]
        },
        "conversionValue": 540,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 days ago

events_received: 1

MetaOmar Dubois, lead from Sep 12, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003299924756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789538909,
        "event_id": "ld-11v9grt-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "f6ea248311..."
          ],
          "ph": [
            "f7cb0ae4f2..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "f48085416b..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "a5f68cf981..."
          ],
          "fbc": "fb.1.1789261138835.6506.IwARMXykhLBbCPLe-MSjaBUH3R5D",
          "fbp": "fb.1.1789174738835.6506.116716369",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 540,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

22 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsOmar Dubois, lead from Sep 12, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3971182363"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-11v9grt-q",
        "eventTimestamp": "2026-09-16T06:08:29+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "f6ea248311..."
            },
            {
              "phoneNumber": "8579c852d9..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T2L 8M7"
              }
            }
          ]
        },
        "conversionValue": 540,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

24 days ago

events_received: 1

MetaWei Lee, lead from Sep 13, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003299924756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789281233,
        "event_id": "ld-11l9v2u-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "f4635ccb04..."
          ],
          "ph": [
            "e80185d026..."
          ],
          "fn": [
            "1ed2b38c11..."
          ],
          "ln": [
            "1508b69789..."
          ],
          "zp": [
            "dc37671848..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "59547b656d..."
          ],
          "fbp": "fb.1.1789280893562.137442472",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 540,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

24 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsWei Lee, lead from Sep 13, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3971182363"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-11l9v2u-q",
        "eventTimestamp": "2026-09-13T06:33:53+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "f4635ccb04..."
            },
            {
              "phoneNumber": "a3ef0441ad..."
            },
            {
              "address": {
                "givenName": "1ed2b38c11...",
                "familyName": "1508b69789...",
                "regionCode": "CA",
                "postalCode": "T3J 5J0"
              }
            }
          ]
        },
        "conversionValue": 540,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

28 days ago

events_received: 1

MetaRyan Martin, lead from Sep 7, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003299924756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789018017,
        "event_id": "ld-jmbubz-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "9de5d2e90b..."
          ],
          "ph": [
            "d55559f35e..."
          ],
          "fn": [
            "e0e3a2b647..."
          ],
          "ln": [
            "b6f8d434a8..."
          ],
          "zp": [
            "32cd3067e8..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "6814c91499..."
          ],
          "fbc": "fb.1.1788846571573.IwARjyikyslr7LDpjsrEYdLmslaP",
          "fbp": "fb.1.1788674078573.612151763",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 540,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

28 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsRyan Martin, lead from Sep 7, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3971182363"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-jmbubz-q",
        "eventTimestamp": "2026-09-10T05:26:57+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwxoe6GcwgjzMOZAqAyRnKlHzv"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "9de5d2e90b..."
            },
            {
              "phoneNumber": "7e9adfe56a..."
            },
            {
              "address": {
                "givenName": "e0e3a2b647...",
                "familyName": "b6f8d434a8...",
                "regionCode": "CA",
                "postalCode": "T3N 8J5"
              }
            }
          ]
        },
        "conversionValue": 540,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

29 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsChloe Garcia, lead from Sep 7, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3971182363"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-6i8ww1-q",
        "eventTimestamp": "2026-09-07T21:21:20+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw0xLtwptcyPTbtupTCJS9btiV"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "4e5f9fcbca..."
            },
            {
              "phoneNumber": "cc61352778..."
            },
            {
              "address": {
                "givenName": "ec5c41c127...",
                "familyName": "e9b71991b7...",
                "regionCode": "CA",
                "postalCode": "T3C 8A3"
              }
            }
          ]
        },
        "conversionValue": 540,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

29 days ago

events_received: 1

MetaChloe Garcia, lead from Sep 7, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003299924756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788816080,
        "event_id": "ld-6i8ww1-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "4e5f9fcbca..."
          ],
          "ph": [
            "1d18870574..."
          ],
          "fn": [
            "ec5c41c127..."
          ],
          "ln": [
            "e9b71991b7..."
          ],
          "zp": [
            "0356352cf6..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "c7a320926c..."
          ],
          "fbc": "fb.1.1788343716267.IwARyVVnptQ1MGadDhWLtH7dSNUz",
          "fbp": "fb.1.1788124880600.226868254",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 540,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

35 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsEmily MacLeod, lead from Sep 1, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3971182363"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-7c7pyy-q",
        "eventTimestamp": "2026-09-01T16:04:13+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw4aS3F91fKzF1KIMRlpNC9rmY"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "7d38f2a558..."
            },
            {
              "phoneNumber": "ffde837be5..."
            },
            {
              "address": {
                "givenName": "e8e9689dea...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T3V 3K4"
              }
            }
          ]
        },
        "conversionValue": 540,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

35 days ago

events_received: 1

MetaEmily MacLeod, lead from Sep 1, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003299924756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788278653,
        "event_id": "ld-7c7pyy-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "7d38f2a558..."
          ],
          "ph": [
            "1ef3075df0..."
          ],
          "fn": [
            "e8e9689dea..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "16c9ef3cf5..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f6f5c9e200..."
          ],
          "fbc": "fb.1.1788278653755.5278.IwARgeXdgW0DcBSFI8Hn0VvsgAqP",
          "fbp": "fb.1.1788192253755.5278.475389184",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 540,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

36 days ago

events_received: 1

MetaPriya MacLeod, lead from Aug 31, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003299924756/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788187945,
        "event_id": "ld-kqa93v-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "23201c169b..."
          ],
          "ph": [
            "149a0a6d72..."
          ],
          "fn": [
            "44bcff24eb..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "29450b240c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "8502b6559d..."
          ]
        },
        "custom_data": {
          "value": 540,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

36 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsPriya MacLeod, lead from Aug 31, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3971182363"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-kqa93v-q",
        "eventTimestamp": "2026-08-31T14:52:25+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwkXVJGmx_6hX5kC6nQL3Vehgn"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "23201c169b..."
            },
            {
              "phoneNumber": "94a51b95de..."
            },
            {
              "address": {
                "givenName": "44bcff24eb...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T3W 1M5"
              }
            }
          ]
        },
        "conversionValue": 540,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending