Skip to content

Account

BVClientBow Valley Mattress

Client

Dashboard
Leads, 2
Tests

Data out and setup

Setup
Ad sync
Settings

BWBrad WilliamsonCatch team

Website OS

All clients
Bow Valley Mattress
Ad sync

sample data. Nothing here touches PostHog, Basin, GitHub, an ad account or a client site.

View as

Internal tool. Each client's data stays inside its own account.

⌘K

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Time machine (sample data only)

In production a job runs every hour. Here you run it by hand. Nothing leaves this app: platform answers are made up.

The second one releases AI labels still inside their 24-hour hold.

Qualified leads (last 30 days)

2626

A person's label, or the AI's when it was confident

Of those, sent to a platform

2424

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

00

Nothing rejected

Not sent

00

Every eligible lead went

Google Ads Sending

763-665-1228 · Qualified lead (CRO Engine)

Sent: 26
Rejected: 0
Retracted: 0

Can match qualified leads100%

All49 Sent37 Checked12 Rejected0 Not sent0 Held0

Every platform Google Ads Meta

ActivityLast run 25 minutes ago. Runs every hour.

Checked the qualified lead (check mode, nothing counted)
39 days ago
MetaMaya Chen, lead from Aug 28, 2026Meta clickMeta browser

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

73% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$1,400 per qualified lead.

Meta Sending

1000002286178127 · QualifiedLead

Sent: 26
Rejected: 0
Retracted: 0

Can match qualified leads100%

35% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$1,400 per qualified lead.

Email

Phone

Name

Postal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002286178127/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787947671,
        "event_id": "ld-1ifko0p-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d1b98482a1..."
          ],
          "ph": [
            "d0387a8be7..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "3abd72ec63..."
          ],
          "zp": [
            "7e8d60b544..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "13dd57fc1e..."
          ],
          "fbc": "fb.1.1787947598823.IwARQd7TS0FZmMvCJqT031WFKIcj",
          "fbp": "fb.1.1787515671823.151226438",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 1400,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

40 days ago

Meta/Daniel Patel, lead from Aug 27, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002286178127/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787880616,
        "event_id": "ld-z9axjm-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "66993691f7..."
          ],
          "ph": [
            "a1f6f8211c..."
          ],
          "fn": [
            "bd3dae5fb9..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "7cc0b7037a..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "25da53368a..."
          ],
          "fbp": "fb.1.1787621416656.453677257",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 1400,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

40 days ago

Meta/Jordan Chen, lead from Aug 27, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002286178127/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787839427,
        "event_id": "ld-10n8y0h-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "5ef3676b12..."
          ],
          "ph": [
            "451be27c52..."
          ],
          "fn": [
            "136c676576..."
          ],
          "ln": [
            "3abd72ec63..."
          ],
          "zp": [
            "13b5f1e5b0..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "093bbdcbc4..."
          ],
          "fbp": "fb.1.1787493827008.681934361",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 1400,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

40 days ago

Meta/Maya Thompson, lead from Aug 27, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002286178127/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787826603,
        "event_id": "ld-1uv4tx5-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "7909f68736..."
          ],
          "ph": [
            "58dd5c12ae..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "46104f9cba..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d89bc1ca05..."
          ],
          "fbc": "fb.1.1787826603677.4587.IwARazVHRyMxGiCOsFPC1fYN3gdo",
          "fbp": "fb.1.1787740203677.4587.528230694",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 1400,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

46 days ago

Meta/Chloe Thompson, lead from Aug 21, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002286178127/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787362955,
        "event_id": "ld-zim950-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "f8479cd4ca..."
          ],
          "ph": [
            "3c54145d3d..."
          ],
          "fn": [
            "ec5c41c127..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "b62d1d07c0..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "b4cc1b3b28..."
          ],
          "fbp": "fb.1.1786844555433.7706907",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 1400,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

47 days ago

Meta/Arjun Nguyen, lead from Aug 20, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002286178127/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787283671,
        "event_id": "ld-1xxll5g-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ea55790862..."
          ],
          "ph": [
            "cfda78b383..."
          ],
          "fn": [
            "fa4f7155e1..."
          ],
          "ln": [
            "04db248bd1..."
          ],
          "zp": [
            "0244836e53..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "a237440430..."
          ],
          "fbp": "fb.1.1786851671841.247453244",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 1400,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

47 days ago

Meta/Amara Morin, lead from Aug 20, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002286178127/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787280148,
        "event_id": "ld-1ipk9po-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "e20df1e184..."
          ],
          "ph": [
            "149a0a6d72..."
          ],
          "fn": [
            "f040d5d0d2..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "055b4c8937..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "635863c23b..."
          ],
          "fbc": "fb.1.1787280148002.9595.IwARHCdS7nLgEDKnK5McLb7d54Sw",
          "fbp": "fb.1.1787193748002.9595.867103031",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 1400,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

47 days ago

Meta/Omar Campbell, lead from Aug 20, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002286178127/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787224534,
        "event_id": "ld-1vplm3p-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "dfac68bfa7..."
          ],
          "ph": [
            "3c54145d3d..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "46f879051f..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "faab5588d3..."
          ]
        },
        "custom_data": {
          "value": 1400,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

48 days ago

Meta/Ethan Roy, lead from Aug 19, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002286178127/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787154310,
        "event_id": "ld-1v51a45-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d142dd8010..."
          ],
          "ph": [
            "79b0ac36a0..."
          ],
          "fn": [
            "7b8bd6c0ab..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "76978d03a7..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d45adefc4f..."
          ],
          "fbp": "fb.1.1786635910202.64701604",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 1400,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

48 days ago

Meta/Owen Morin, lead from Aug 19, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002286178127/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787140390,
        "event_id": "ld-1vfp5wp-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "2903a38b74..."
          ],
          "ph": [
            "ddfff2a251..."
          ],
          "fn": [
            "b8746e3fc5..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "1d61287d03..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "e6a109b83c..."
          ],
          "fbp": "fb.1.1786881190006.371129021",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 1400,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

49 days ago

Meta/Sofia Campbell, lead from Aug 18, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002286178127/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787105863,
        "event_id": "ld-zipemz-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "4521a7922c..."
          ],
          "ph": [
            "58dd5c12ae..."
          ],
          "fn": [
            "86846e84f9..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "4913b02945..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "cd00d5ddae..."
          ],
          "fbc": "fb.1.1787105462168.IwARCRO0v0h0QRNODGAQ3o9bm8I-",
          "fbp": "fb.1.1787019463167.9636.881395241",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 1400,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

49 days ago

Meta/Amara Dubois, lead from Aug 18, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002286178127/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787073123,
        "event_id": "ld-zta4xk-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "e0ace72c96..."
          ],
          "ph": [
            "5801047cc6..."
          ],
          "fn": [
            "f040d5d0d2..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "056ac85dc6..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "4422c578ee..."
          ],
          "fbp": "fb.1.1786381923193.479172320",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 1400,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}