Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Nothing rejected

Not sent

Every eligible lead went

Google Ads Sending

763-665-1228 · Qualified lead (CRO Engine)

Sent: 26
Rejected: 0
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 26 minutes ago. Runs every hour.

Sent as a qualified lead

38 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsArjun Nguyen, lead from Aug 20, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "7636651228"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1xxll5g-q",
        "eventTimestamp": "2026-08-21T05:39:44+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwyfehM_h-Mjv5LkfkSHZb6o1n"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ea55790862..."
            },
            {
              "phoneNumber": "80cc802472..."
            },
            {
              "address": {
                "givenName": "fa4f7155e1...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T2A 8L7"
              }
            }
          ]
        },
        "conversionValue": 1400,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Nothing rejected

Not sent

Every eligible lead went

Google Ads Sending

763-665-1228 · Qualified lead (CRO Engine)

Sent: 26
Rejected: 0
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 26 minutes ago. Runs every hour.

Sent as a qualified lead

38 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsArjun Nguyen, lead from Aug 20, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "7636651228"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1xxll5g-q",
        "eventTimestamp": "2026-08-21T05:39:44+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwyfehM_h-Mjv5LkfkSHZb6o1n"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ea55790862..."
            },
            {
              "phoneNumber": "80cc802472..."
            },
            {
              "address": {
                "givenName": "fa4f7155e1...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T2A 8L7"
              }
            }
          ]
        },
        "conversionValue": 1400,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000002286178127 · QualifiedLead

Sent: 26
Rejected: 0
Retracted: 0

Can match qualified leads100%

35% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$1,400 per qualified lead.

Sent as a qualified lead

38 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsChloe Thompson, lead from Aug 21, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "7636651228"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-zim950-q",
        "eventTimestamp": "2026-08-24T11:42:29+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwhZyysWXb1gvrFAK6tCUKTEwM"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "f8479cd4ca..."
            },
            {
              "phoneNumber": "1b72d17278..."
            },
            {
              "address": {
                "givenName": "ec5c41c127...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T2P 8E0"
              }
            }
          ]
        },
        "conversionValue": 1400,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsMaya Thompson, lead from Aug 27, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "7636651228"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1uv4tx5-q",
        "eventTimestamp": "2026-08-27T12:28:35+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "7909f68736..."
            },
            {
              "phoneNumber": "8a6ae9990b..."
            },
            {
              "address": {
                "givenName": "a95db5b0ac...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T3Z 5B7"
              }
            }
          ]
        },
        "conversionValue": 1400,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsJordan Chen, lead from Aug 27, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "7636651228"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-10n8y0h-q",
        "eventTimestamp": "2026-08-29T03:31:06+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "5ef3676b12..."
            },
            {
              "phoneNumber": "90ad6316b1..."
            },
            {
              "address": {
                "givenName": "136c676576...",
                "familyName": "3abd72ec63...",
                "regionCode": "CA",
                "postalCode": "T2T 6L1"
              }
            }
          ]
        },
        "conversionValue": 1400,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsDaniel Patel, lead from Aug 27, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "7636651228"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-z9axjm-q",
        "eventTimestamp": "2026-08-28T03:28:48+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwtULPbJGXDMTiWfM9vSkGHw2q"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "66993691f7..."
            },
            {
              "phoneNumber": "abfeaf9b11..."
            },
            {
              "address": {
                "givenName": "bd3dae5fb9...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T2A 7J4"
              }
            }
          ]
        },
        "conversionValue": 1400,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsMaya Chen, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "7636651228"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1ifko0p-q",
        "eventTimestamp": "2026-08-28T22:06:24+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d1b98482a1..."
            },
            {
              "phoneNumber": "06ce0761af..."
            },
            {
              "address": {
                "givenName": "a95db5b0ac...",
                "familyName": "3abd72ec63...",
                "regionCode": "CA",
                "postalCode": "T2E 5N6"
              }
            }
          ]
        },
        "conversionValue": 1400,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaChloe Thompson, lead from Aug 21, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002286178127/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787571749,
        "event_id": "ld-zim950-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "f8479cd4ca..."
          ],
          "ph": [
            "3c54145d3d..."
          ],
          "fn": [
            "ec5c41c127..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "b62d1d07c0..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "b4cc1b3b28..."
          ],
          "fbp": "fb.1.1786851667750.7706907",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 1400,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaMaya Thompson, lead from Aug 27, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002286178127/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787833715,
        "event_id": "ld-1uv4tx5-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "7909f68736..."
          ],
          "ph": [
            "58dd5c12ae..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "46104f9cba..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d89bc1ca05..."
          ],
          "fbc": "fb.1.1787833715994.4587.IwARazVHRyMxGiCOsFPC1fYN3gdo",
          "fbp": "fb.1.1787747315994.4587.528230694",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 1400,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaJordan Chen, lead from Aug 27, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002286178127/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787974266,
        "event_id": "ld-10n8y0h-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "5ef3676b12..."
          ],
          "ph": [
            "451be27c52..."
          ],
          "fn": [
            "136c676576..."
          ],
          "ln": [
            "3abd72ec63..."
          ],
          "zp": [
            "13b5f1e5b0..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "093bbdcbc4..."
          ],
          "fbp": "fb.1.1787500939325.681934361",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 1400,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaDaniel Patel, lead from Aug 27, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002286178127/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787887728,
        "event_id": "ld-z9axjm-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "66993691f7..."
          ],
          "ph": [
            "a1f6f8211c..."
          ],
          "fn": [
            "bd3dae5fb9..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "7cc0b7037a..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "25da53368a..."
          ],
          "fbp": "fb.1.1787628528973.453677257",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 1400,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaMaya Chen, lead from Aug 28, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002286178127/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787954784,
        "event_id": "ld-1ifko0p-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d1b98482a1..."
          ],
          "ph": [
            "d0387a8be7..."
          ],
          "fn": [
            "a95db5b0ac..."
          ],
          "ln": [
            "3abd72ec63..."
          ],
          "zp": [
            "7e8d60b544..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "13dd57fc1e..."
          ],
          "fbc": "fb.1.1787954711140.IwARQd7TS0FZmMvCJqT031WFKIcj",
          "fbp": "fb.1.1787522784140.151226438",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 1400,
          "currency": "CAD"
        }
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending