Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

95% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

310-787-9232 · Qualified lead (CRO Engine)

Sent: 105
Rejected: 4
Retracted: 9

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 28 minutes ago. Runs every hour.

Sent as a qualified lead
38 days ago
events_received: 1
MetaSofia Kowalski, lead from Aug 26, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

95% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

310-787-9232 · Qualified lead (CRO Engine)

Sent: 105
Rejected: 4
Retracted: 9

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 28 minutes ago. Runs every hour.

Sent as a qualified lead
38 days ago
events_received: 1
MetaSofia Kowalski, lead from Aug 26, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000001731687019 · QualifiedLead

Sent: 109
Rejected: 0
Retracted: 0

Can match qualified leads100%

31% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$1,200 per qualified lead.

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788129405,
        "event_id": "ld-xixv8r-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "4cdc53736b..."
          ],
          "ph": [
            "9bae1ec1d4..."
          ],
          "fn": [
            "86846e84f9..."
          ],
          "ln": [
            "a377e09c55..."
          ],
          "zp": [
            "a5337fb1d1..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f0aab14e03..."
          ],
          "fbp": "fb.1.1787541726585.818967890",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaMateo Okafor, lead from Aug 27, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787875129,
        "event_id": "ld-176y7at-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ffe91cf99e..."
          ],
          "ph": [
            "f15d41217c..."
          ],
          "fn": [
            "34ddf679b4..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "e01dcf278e..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "97a504133e..."
          ],
          "fbc": "fb.1.1787784350478.IwARTAYfmmNrpxNBAtxSh7Flybw8",
          "fbp": "fb.1.1787702329853.313485063",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaAmara Dubois, lead from Aug 28, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788124490,
        "event_id": "ld-4cn7ag-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "8c410e2372..."
          ],
          "ph": [
            "68b62826b1..."
          ],
          "fn": [
            "f040d5d0d2..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "9c46add320..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d29f139b3f..."
          ],
          "fbc": "fb.1.1787913029349.642.IwARLNKC6MkJq_wG8BCMfZ9DbArk",
          "fbp": "fb.1.1787826629349.642.54359213",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaAva Morin, lead from Aug 28, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788134198,
        "event_id": "ld-12s8bat-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d12e40611a..."
          ],
          "ph": [
            "02281588f5..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "0230613538..."
          ],
          "zp": [
            "37c557daea..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "4508f75448..."
          ],
          "fbp": "fb.1.1787512256611.439378624",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaNoah Hassan, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1787964937,
        "event_id": "ld-boti9g-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "6c7ad9b39c..."
          ],
          "ph": [
            "8d4da34ffc..."
          ],
          "fn": [
            "cf3a3bbe33..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "a822df1457..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "a110d28650..."
          ]
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaAmara Lee, lead from Aug 29, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788098452,
        "event_id": "ld-k5xsjk-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "be56eaee9e..."
          ],
          "ph": [
            "ce9403f66e..."
          ],
          "fn": [
            "f040d5d0d2..."
          ],
          "ln": [
            "1508b69789..."
          ],
          "zp": [
            "e4bffd6ec6..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "bc9f81870a..."
          ],
          "fbp": "fb.1.1788002469874.405492294",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaKenji Fraser, lead from Aug 29, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788013650,
        "event_id": "ld-141bar8-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "a440e89d53..."
          ],
          "ph": [
            "4e8378381e..."
          ],
          "fn": [
            "57f62077f2..."
          ],
          "ln": [
            "f44b7e3047..."
          ],
          "zp": [
            "4ac6ae8990..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "2de23bf57e..."
          ],
          "fbp": "fb.1.1788013218305.332135070",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

38 days ago

events_received: 1

MetaEmily Martin, lead from Aug 29, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1788015396,
        "event_id": "ld-kztg4i-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "40221d9783..."
          ],
          "ph": [
            "9c22069059..."
          ],
          "fn": [
            "e8e9689dea..."
          ],
          "ln": [
            "b6f8d434a8..."
          ],
          "zp": [
            "ee0527d0e0..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "27de3c41c7..."
          ],
          "fbc": "fb.1.1788015396089.5112.IwARbXl6O2DpQukysmMDaV4Fy5q0",
          "fbp": "fb.1.1787928996089.5112.385383687",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending