Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

95% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

310-787-9232 · Qualified lead (CRO Engine)

Sent: 105
Rejected: 4
Retracted: 9

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 29 minutes ago. Runs every hour.

Sent as a qualified lead

4 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAva MacLeod, lead from Oct 2, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-w876h0-q",
        "eventTimestamp": "2026-10-02T16:15:18+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwEP7aS-qAlU4domuOLKxUkD2h"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "85ee3214d3..."
            },
            {
              "phoneNumber": "7cdabf2d72..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T3A 4H8"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

95% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

310-787-9232 · Qualified lead (CRO Engine)

Sent: 105
Rejected: 4
Retracted: 9

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 29 minutes ago. Runs every hour.

Sent as a qualified lead

4 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAva MacLeod, lead from Oct 2, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-w876h0-q",
        "eventTimestamp": "2026-10-02T16:15:18+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwEP7aS-qAlU4domuOLKxUkD2h"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "85ee3214d3..."
            },
            {
              "phoneNumber": "7cdabf2d72..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T3A 4H8"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000001731687019 · QualifiedLead

Sent: 109
Rejected: 0
Retracted: 0

Can match qualified leads100%

31% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$1,200 per qualified lead.

Sent as a qualified lead

4 days ago

events_received: 1

MetaAva MacLeod, lead from Oct 2, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790957718,
        "event_id": "ld-w876h0-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "85ee3214d3..."
          ],
          "ph": [
            "5801047cc6..."
          ],
          "fn": [
            "bf446ea381..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "fc2117147c..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "783e423147..."
          ],
          "fbp": "fb.1.1790905878484.623600865",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

events_received: 1

MetaAmara Lee, lead from Oct 2, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790953418,
        "event_id": "ld-ad83b8-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "8477648ec9..."
          ],
          "ph": [
            "3038d6ad9d..."
          ],
          "fn": [
            "f040d5d0d2..."
          ],
          "ln": [
            "1508b69789..."
          ],
          "zp": [
            "18b8bbf137..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "65d377e5db..."
          ],
          "fbp": "fb.1.1790953274011.996477239",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

4 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAmara Lee, lead from Oct 2, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-ad83b8-q",
        "eventTimestamp": "2026-10-02T15:03:38+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwtS-H24ewHh35pYdGIZsVbOTj"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "8477648ec9..."
            },
            {
              "phoneNumber": "f574054813..."
            },
            {
              "address": {
                "givenName": "f040d5d0d2...",
                "familyName": "1508b69789...",
                "regionCode": "CA",
                "postalCode": "T2E 5S4"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

4 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsGrace Brown, lead from Oct 2, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-wi6s5z-q",
        "eventTimestamp": "2026-10-02T08:54:01+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwIb4kqa9PWGlXLRrxDBdxS0bH"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "157ee085d7..."
            },
            {
              "phoneNumber": "1f2ee82f08..."
            },
            {
              "address": {
                "givenName": "e010fd1ce1...",
                "familyName": "5eb67f9f84...",
                "regionCode": "CA",
                "postalCode": "T2G 2G8"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

5 days ago

events_received: 1

MetaGrace Brown, lead from Oct 2, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790931241,
        "event_id": "ld-wi6s5z-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "157ee085d7..."
          ],
          "ph": [
            "2ad2b92017..."
          ],
          "fn": [
            "e010fd1ce1..."
          ],
          "ln": [
            "5eb67f9f84..."
          ],
          "zp": [
            "9aad4678b1..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "5d72e6f971..."
          ],
          "fbp": "fb.1.1790931097064.565760107",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a retraction of the spam lead

5 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Oct 1, 2026Google click

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3107879232:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3107879232/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-10-02T18:29:26+00:00",
        "orderId": "f2aed5c3-f3ae-4f4a-af5a-0000f6aedc0f"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

5 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsCaleb Campbell, lead from Oct 1, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-tg801b-q",
        "eventTimestamp": "2026-10-01T10:50:08+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "096df09eda..."
            },
            {
              "phoneNumber": "1ea108761b..."
            },
            {
              "address": {
                "givenName": "813a0c3c8e...",
                "familyName": "a0e97f685e...",
                "regionCode": "CA",
                "postalCode": "T2G 0B8"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

5 days ago

events_received: 1

MetaCaleb Campbell, lead from Oct 1, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790851808,
        "event_id": "ld-tg801b-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "096df09eda..."
          ],
          "ph": [
            "582a5d1e89..."
          ],
          "fn": [
            "813a0c3c8e..."
          ],
          "ln": [
            "a0e97f685e..."
          ],
          "zp": [
            "6220f8863a..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d52ef21be8..."
          ],
          "fbp": "fb.1.1790592608806.304846673",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

6 days ago

events_received: 1

MetaChloe Okafor, lead from Sep 30, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790807033,
        "event_id": "ld-141pwfk-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "b8f1ef0a31..."
          ],
          "ph": [
            "dd408b9552..."
          ],
          "fn": [
            "ec5c41c127..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "4c20dc7fe7..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "6a2fa694dd..."
          ],
          "fbc": "fb.1.1790807033297.8281.IwARDt9jZnb8YKWSLsjEpIRSeXDg",
          "fbp": "fb.1.1790720633297.8281.461946638",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

6 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsChloe Okafor, lead from Sep 30, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-141pwfk-q",
        "eventTimestamp": "2026-09-30T22:23:53+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "b8f1ef0a31..."
            },
            {
              "phoneNumber": "a843dbd65e..."
            },
            {
              "address": {
                "givenName": "ec5c41c127...",
                "familyName": "80e4d16170...",
                "regionCode": "CA",
                "postalCode": "T2G 2N6"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

6 days ago

events_received: 1

MetaKenji Lee, lead from Sep 30, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790798853,
        "event_id": "ld-v45m75-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "5d4bcc31ae..."
          ],
          "ph": [
            "4e8378381e..."
          ],
          "fn": [
            "57f62077f2..."
          ],
          "ln": [
            "1508b69789..."
          ],
          "zp": [
            "5135ce8193..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "5743f4a092..."
          ],
          "fbc": "fb.1.1790798482968.IwARiWpeMZO-2p84uoR09K73fu_U",
          "fbp": "fb.1.1790453253967.764362693",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

6 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsKenji Lee, lead from Sep 30, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-v45m75-q",
        "eventTimestamp": "2026-09-30T20:07:33+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwUq9pOg_Z6gM38KnpCyyW2i7L"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "5d4bcc31ae..."
            },
            {
              "phoneNumber": "acdeb65df9..."
            },
            {
              "address": {
                "givenName": "57f62077f2...",
                "familyName": "1508b69789...",
                "regionCode": "CA",
                "postalCode": "T2M 5H8"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

6 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsJordan Roy, lead from Sep 30, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-uu60i6-q",
        "eventTimestamp": "2026-09-30T12:46:16+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwSo7H3klCVAmkEWHPrrC0P5or"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ae386c5bd9..."
            },
            {
              "phoneNumber": "e64db7d019..."
            },
            {
              "address": {
                "givenName": "136c676576...",
                "familyName": "a59b1da073...",
                "regionCode": "CA",
                "postalCode": "T3Y 5C1"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

6 days ago

events_received: 1

MetaJordan Roy, lead from Sep 30, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790772376,
        "event_id": "ld-uu60i6-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ae386c5bd9..."
          ],
          "ph": [
            "89fb590015..."
          ],
          "fn": [
            "136c676576..."
          ],
          "ln": [
            "a59b1da073..."
          ],
          "zp": [
            "add29aed77..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "74c6ae9cc1..."
          ],
          "fbp": "fb.1.1790167576548.451885619",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

6 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLiam Hassan, lead from Sep 30, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-14lp3ti-q",
        "eventTimestamp": "2026-09-30T10:46:49+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "43e7740fc9..."
            },
            {
              "phoneNumber": "80cc802472..."
            },
            {
              "address": {
                "givenName": "f73137d930...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T2S 2T1"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

6 days ago

events_received: 1

MetaLiam Hassan, lead from Sep 30, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790765209,
        "event_id": "ld-14lp3ti-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "43e7740fc9..."
          ],
          "ph": [
            "cfda78b383..."
          ],
          "fn": [
            "f73137d930..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "a85039e74a..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "b901ba3694..."
          ],
          "fbp": "fb.1.1790764871094.138580622",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

7 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLiam Patel, lead from Sep 29, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-uk6et7-q",
        "eventTimestamp": "2026-09-30T05:24:59+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "642b6622a7..."
            },
            {
              "phoneNumber": "8a78c8471f..."
            },
            {
              "address": {
                "givenName": "f73137d930...",
                "familyName": "b26d28f46c...",
                "regionCode": "CA",
                "postalCode": "T2W 6P4"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

7 days ago

events_received: 1

MetaLiam Patel, lead from Sep 29, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790745899,
        "event_id": "ld-uk6et7-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "642b6622a7..."
          ],
          "ph": [
            "dfa5579d72..."
          ],
          "fn": [
            "f73137d930..."
          ],
          "ln": [
            "b26d28f46c..."
          ],
          "zp": [
            "780c916ed7..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "fd9644053f..."
          ],
          "fbc": "fb.1.1790745899128.9355.IwARa_wjmzbfdyNH3ig3fbHaEL1L",
          "fbp": "fb.1.1790659499128.9355.659802276",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

7 days ago

events_received: 1

MetaNoah Dubois, lead from Sep 29, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790723384,
        "event_id": "ld-155ob7g-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "1e904d107a..."
          ],
          "ph": [
            "9d783797d9..."
          ],
          "fn": [
            "cf3a3bbe33..."
          ],
          "ln": [
            "ef94814c0b..."
          ],
          "zp": [
            "a6de705468..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "936942a4e9..."
          ],
          "fbp": "fb.1.1790723335890.928409058",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

7 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsNoah Dubois, lead from Sep 29, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-155ob7g-q",
        "eventTimestamp": "2026-09-29T23:09:44+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwMqcbYNOe_RelHi86RWV1TkMG"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "1e904d107a..."
            },
            {
              "phoneNumber": "61bc9199e1..."
            },
            {
              "address": {
                "givenName": "cf3a3bbe33...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T2C 2J8"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a retraction of the spam lead

7 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Sep 29, 2026Google click

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3107879232:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3107879232/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-30T12:05:40+00:00",
        "orderId": "38cd2852-37cd-436c-a35c-000034cd2206"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

7 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsZoe Hassan, lead from Sep 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-191lwf1-q",
        "eventTimestamp": "2026-09-30T11:41:46+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "634e79d631..."
            },
            {
              "phoneNumber": "a9e27f612b..."
            },
            {
              "address": {
                "givenName": "9d017e2681...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T3T 1J3"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

7 days ago

events_received: 1

MetaZoe Hassan, lead from Sep 28, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000001731687019/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790768506,
        "event_id": "ld-191lwf1-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "634e79d631..."
          ],
          "ph": [
            "6f10f1b2b4..."
          ],
          "fn": [
            "9d017e2681..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "872d462754..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "9385d32d6f..."
          ],
          "fbc": "fb.1.1790597861279.IwARvLfiXB0k4Db_UbL337x01RU4",
          "fbp": "fb.1.1790442392279.268737382",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 1200,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

7 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsSofia Hassan, lead from Sep 27, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-fxxir5-q",
        "eventTimestamp": "2026-09-30T11:00:06+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw54J-ROm62pW7odyY_gM7ImOC"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "8a674f87ad..."
            },
            {
              "phoneNumber": "90ad6316b1..."
            },
            {
              "address": {
                "givenName": "86846e84f9...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T3H 0T1"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending