Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

95% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

310-787-9232 · Qualified lead (CRO Engine)

Sent: 105
Rejected: 4
Retracted: 9

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 40 minutes ago. Runs every hour.

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAmara Dubois, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-4cn7ag-q",
        "eventTimestamp": "2026-08-31T00:24:59+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "8c410e2372..."
            },
            {
              "phoneNumber": "4eea678853..."
            },
            {
              "address": {
                "givenName": "f040d5d0d2...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T2S 7H5"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

95% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

310-787-9232 · Qualified lead (CRO Engine)

Sent: 105
Rejected: 4
Retracted: 9

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 40 minutes ago. Runs every hour.

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAmara Dubois, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-4cn7ag-q",
        "eventTimestamp": "2026-08-31T00:24:59+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "8c410e2372..."
            },
            {
              "phoneNumber": "4eea678853..."
            },
            {
              "address": {
                "givenName": "f040d5d0d2...",
                "familyName": "ef94814c0b...",
                "regionCode": "CA",
                "postalCode": "T2S 7H5"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000001731687019 · QualifiedLead

Sent: 109
Rejected: 0
Retracted: 0

Can match qualified leads100%

31% on an ad click, the rest on hashed contact details

Live since Aug 31, 2026, turned on by Brad Williamson. CA$1,200 per qualified lead.

Sent as a retraction of the spam lead

38 days ago

Retraction accepted.

Google AdsMarketing Team, lead from Aug 28, 2026Google click

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/3107879232:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/3107879232/conversionActions/{Website lead form}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-08-31T07:35:43+00:00",
        "orderId": "1a5a0acc-1d5a-41c5-a175-0000165a0480"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAva Morin, lead from Aug 28, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-12s8bat-q",
        "eventTimestamp": "2026-08-31T03:06:47+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwJ_cFCB-Ab_8EDChv8iuOBI6Q"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d12e40611a..."
            },
            {
              "phoneNumber": "47530a2d23..."
            },
            {
              "address": {
                "givenName": "bf446ea381...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T2P 3E3"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsNoah Hassan, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-boti9g-q",
        "eventTimestamp": "2026-08-29T04:05:46+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "6c7ad9b39c..."
            },
            {
              "phoneNumber": "5a529512f1..."
            },
            {
              "address": {
                "givenName": "cf3a3bbe33...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T2Z 6N7"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsAmara Lee, lead from Aug 29, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-k5xsjk-q",
        "eventTimestamp": "2026-08-30T17:11:01+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwJO729tycw_APtcMW4674KNJl"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "be56eaee9e..."
            },
            {
              "phoneNumber": "8c38e337d4..."
            },
            {
              "address": {
                "givenName": "f040d5d0d2...",
                "familyName": "1508b69789...",
                "regionCode": "CA",
                "postalCode": "T2T 4R7"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsKenji Fraser, lead from Aug 29, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-141bar8-q",
        "eventTimestamp": "2026-08-29T17:37:39+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwnToF3N8UKmRReayTnaRixXN2"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "a440e89d53..."
            },
            {
              "phoneNumber": "acdeb65df9..."
            },
            {
              "address": {
                "givenName": "57f62077f2...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T2R 3M2"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsEmily Martin, lead from Aug 29, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3107879232"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-kztg4i-q",
        "eventTimestamp": "2026-08-29T18:06:45+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "40221d9783..."
            },
            {
              "phoneNumber": "d2318d6fac..."
            },
            {
              "address": {
                "givenName": "e8e9689dea...",
                "familyName": "b6f8d434a8...",
                "regionCode": "CA",
                "postalCode": "T3A 0H4"
              }
            }
          ]
        },
        "conversionValue": 1200,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending