sunalta_25q4_home_outcome-ledEnded Feb 9, 2026: the flag is off and visitors see the control.
| Arm | Visitors | quote submitted | Rate |
|---|---|---|---|
| Control | 3,661 | 111 | 3.03% |
Replace a service-name headline with the outcome the customer wants.
We rewrote the main headline around what customers want to get
Replace a service-name headline with the outcome the customer wants. On Sunalta Electric, this should lift quote submitted.
The effect, if any, was smaller than this site's traffic can detect.
the service name stays visible above the fold
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
No evidence attached.
Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.
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| 3,661 |
| 116 |
3.17% |
Call: Planned sample reached. 63% chance to beat control: neither threshold met.
Computed by Website OS from raw counts. PostHog's own significance flag is stored but never used for the call.
Across all clients: won 1 of 3, median win +29%. Thin evidence: fewer than 3 tests in this vertical.
What happened on similar sites, not a forecast for this one.
quote_submittedcatch-cro-outcome-led-headlineBrad Williamson: approve
Dec 6, 1:04 PM
Proposed
Dec 4, 1:04 PM