Every form submission, in the person's own words, with where they came from. Label each one so tests are judged on good leads, not just more leads.
“Need help with an employment dispute. My spouse and I separated last month and we have 2 kids.”
“Buying a house in Airdrie, possession is the 30th. Need a lawyer for the closing.”
The AI labels every lead. “Needs review” means it was unsure, so a person decides; anyone can change any label. The AI reads the answers only, never names, emails or phone numbers.