ridgeline_26q3_home_guarantee-besideEnded Aug 8, 2026: the flag is off and visitors see the control.
| Window | Sessions | quote submitted | Rate |
|---|---|---|---|
| 28 days before | 4,555 | 112 | 2.46% |
| 28 days after | 4,555 | 116 |
State the guarantee or trial in 1 line directly under the main button.
We put your guarantee right under the main button
State the guarantee or trial in 1 line directly under the main button. On Ridgeline Heating & Cooling, this should lift quote submitted.
The effect, if any, was smaller than this site's traffic can detect.
the guarantee is new or materially stronger
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
No evidence attached.
Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.
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Tier B: 28 days after vs 28 before: 61% chance the rate went up. Before/after comparisons are directional: they cannot separate this change from everything else that moved.
What happened on similar sites, not a forecast for this one.
quote_submittedcatch-cro-guarantee-beside-ctaBrad Williamson: approve
Jul 4, 1:14 PM
Proposed
Jul 2, 1:14 PM