Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

0% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Nothing rejected

Not sent

Mostly: duplicate of an earlier lead

Google Ads

386-167-3370 · Qualified lead (CRO Engine)

Checked: 21
Rejected: 0
Retracted: 0

Can match qualified leads100%

60% on an ad click, the rest on hashed contact details

Check mode: validated, nothing counted. CA$380 per qualified lead. Setup 4 of 5 done.

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 28 minutes ago. Runs every hour.

Checked the qualified lead (check mode, nothing counted)

5 days ago

Google AdsTyler MacLeod, lead from Oct 1, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3861673370"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-qdp0qb-q",
        "eventTimestamp": "2026-10-02T00:27:49+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwmUQzkS07R9NlUtk1CgMxf7oX"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0b4a59f30a..."
            },
            {
              "phoneNumber": "ffde837be5..."
            },
            {
              "address": {
                "givenName": "b258f86148...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T2L 3J0"
              }
            }
          ]
        },
        "conversionValue": 380,
        "currency": "CAD"
      }
    ],
    "validateOnly": true
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

0% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Nothing rejected

Not sent

Mostly: duplicate of an earlier lead

Google Ads

386-167-3370 · Qualified lead (CRO Engine)

Checked: 21
Rejected: 0
Retracted: 0

Can match qualified leads100%

60% on an ad click, the rest on hashed contact details

Check mode: validated, nothing counted. CA$380 per qualified lead. Setup 4 of 5 done.

Every platform Google Ads Meta Microsoft Ads

ActivityLast run 28 minutes ago. Runs every hour.

Checked the qualified lead (check mode, nothing counted)

5 days ago

Google AdsTyler MacLeod, lead from Oct 1, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3861673370"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-qdp0qb-q",
        "eventTimestamp": "2026-10-02T00:27:49+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwmUQzkS07R9NlUtk1CgMxf7oX"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "0b4a59f30a..."
            },
            {
              "phoneNumber": "ffde837be5..."
            },
            {
              "address": {
                "givenName": "b258f86148...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T2L 3J0"
              }
            }
          ]
        },
        "conversionValue": 380,
        "currency": "CAD"
      }
    ],
    "validateOnly": true
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Microsoft Ads

185553858 · Qualified lead (CRO Engine)

Checked: 21
Rejected: 0
Retracted: 0

Can match qualified leads100%

5% on an ad click, the rest on hashed contact details

Check mode: validated, nothing counted. CA$380 per qualified lead.

Checked the qualified lead (check mode, nothing counted)

5 days ago

Google AdsLucas Singh, lead from Oct 1, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3861673370"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1vpwfzf-q",
        "eventTimestamp": "2026-10-01T19:06:05+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "5ce8cff088..."
            },
            {
              "phoneNumber": "90ad6316b1..."
            },
            {
              "address": {
                "givenName": "7cadab457a...",
                "familyName": "f4d25158cc...",
                "regionCode": "CA",
                "postalCode": "T2M 6S7"
              }
            }
          ]
        },
        "conversionValue": 380,
        "currency": "CAD"
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

5 days ago

MetaLucas Singh, lead from Oct 1, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003775431677/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790881565,
        "event_id": "ld-1vpwfzf-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "5ce8cff088..."
          ],
          "ph": [
            "451be27c52..."
          ],
          "fn": [
            "7cadab457a..."
          ],
          "ln": [
            "f4d25158cc..."
          ],
          "zp": [
            "f565854468..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "7aed22e90e..."
          ],
          "fbc": "fb.1.1790818107229.IwARCThm5sNBDXY3NEGa3zL10yGL",
          "fbp": "fb.1.1790795165396.1865.518725747",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 380,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

5 days ago

Microsoft AdsLucas Singh, lead from Oct 1, 2026EmailPhone

What would be sent

Microsoft Ads has no test mode, so check mode builds and checks this here and sends nothing. Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-01T19:06:05.396Z",
        "HashedEmailAddress": "5ce8cff088...",
        "HashedPhoneNumber": "90ad6316b1...",
        "ConversionValue": 380,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

5 days ago

Google AdsFatima MacLeod, lead from Oct 1, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3861673370"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-s1pse4-q",
        "eventTimestamp": "2026-10-01T11:20:07+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw3QFIwP8ArOhvnBFmVOvYYa8v"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "46b691e5f0..."
            },
            {
              "phoneNumber": "0dffe0c5e6..."
            },
            {
              "address": {
                "givenName": "10c932ece8...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T3A 5K8"
              }
            }
          ]
        },
        "conversionValue": 380,
        "currency": "CAD"
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

5 days ago

MetaFatima MacLeod, lead from Oct 1, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003775431677/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790853607,
        "event_id": "ld-s1pse4-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "46b691e5f0..."
          ],
          "ph": [
            "89bf01c4ff..."
          ],
          "fn": [
            "10c932ece8..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "e9ec0420ed..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "976ece63cb..."
          ],
          "fbp": "fb.1.1790853169012.775898389",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 380,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

5 days ago

Microsoft AdsFatima MacLeod, lead from Oct 1, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-01T11:20:07.011Z",
        "HashedEmailAddress": "46b691e5f0...",
        "HashedPhoneNumber": "0dffe0c5e6...",
        "ConversionValue": 380,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

6 days ago

Microsoft AdsFatima MacLeod, lead from Sep 28, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-02T09:36:48.802Z",
        "HashedEmailAddress": "e70941ae25...",
        "HashedPhoneNumber": "e64db7d019...",
        "ConversionValue": 380,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Checked the qualified lead (check mode, nothing counted)

6 days ago

Google AdsFatima MacLeod, lead from Sep 28, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3861673370"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-tpqk1x-q",
        "eventTimestamp": "2026-10-02T09:36:48+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwSBSSpJW75f-QG5xOnxZ-UOgs"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "e70941ae25..."
            },
            {
              "phoneNumber": "e64db7d019..."
            },
            {
              "address": {
                "givenName": "10c932ece8...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T3Y 3T1"
              }
            }
          ]
        },
        "conversionValue": 380,
        "currency": "CAD"
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

6 days ago

MetaFatima MacLeod, lead from Sep 28, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003775431677/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790933808,
        "event_id": "ld-tpqk1x-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "e70941ae25..."
          ],
          "ph": [
            "89fb590015..."
          ],
          "fn": [
            "10c932ece8..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "882d158e57..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "7da1914ce0..."
          ],
          "fbp": "fb.1.1789961592144.195433690",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 380,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

6 days ago

MetaEthan Fraser, lead from Sep 30, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000003775431677/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1790819882,
        "event_id": "ld-znsjk4-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "05e32a4285..."
          ],
          "ph": [
            "b7c56e2c70..."
          ],
          "fn": [
            "7b8bd6c0ab..."
          ],
          "ln": [
            "f44b7e3047..."
          ],
          "zp": [
            "1416ffa785..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "e3b7e8f035..."
          ],
          "fbp": "fb.1.1790768042568.687871257",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 380,
          "currency": "CAD"
        }
      }
    ],
    "test_event_code": "{META_TEST_EVENT_CODE}"
  }
}

Checked the qualified lead (check mode, nothing counted)

6 days ago

Google AdsEthan Fraser, lead from Sep 30, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Site has no consent banner. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "3861673370"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-znsjk4-q",
        "eventTimestamp": "2026-10-01T01:58:02+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "05e32a4285..."
            },
            {
              "phoneNumber": "3fa283b576..."
            },
            {
              "address": {
                "givenName": "7b8bd6c0ab...",
                "familyName": "f44b7e3047...",
                "regionCode": "CA",
                "postalCode": "T3M 3B2"
              }
            }
          ]
        },
        "conversionValue": 380,
        "currency": "CAD"
      }
    ],
    "validateOnly": true
  }
}

Checked the qualified lead (check mode, nothing counted)

6 days ago

Microsoft AdsEthan Fraser, lead from Sep 30, 2026EmailPhone

What would be sent

{
  "api": "Microsoft Ads API",
  "method": "POST",
  "url": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13/OfflineConversions/Apply",
  "body": {
    "OfflineConversions": [
      {
        "ConversionName": "Qualified lead (CRO Engine)",
        "ConversionTime": "2026-10-01T01:58:02.568Z",
        "HashedEmailAddress": "05e32a4285...",
        "HashedPhoneNumber": "3fa283b576...",
        "ConversionValue": 380,
        "ConversionCurrencyCode": "CAD"
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads

Ad sync

Time machine (sample data only)

Google Ads

Meta

Microsoft Ads