Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

100% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

280-735-3027 · Qualified lead (CRO Engine)

Sent: 43
Rejected: 1
Retracted: 1

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 28 minutes ago. Runs every hour.

Sent as a qualified lead
17 days ago
events_received: 1
MetaTyler Okafor, lead from Sep 19, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

100% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: Meta has no way to withdraw an event, so it stays counted

Google Ads Sending

280-735-3027 · Qualified lead (CRO Engine)

Sent: 43
Rejected: 1
Retracted: 1

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 28 minutes ago. Runs every hour.

Sent as a qualified lead
17 days ago
events_received: 1
MetaTyler Okafor, lead from Sep 19, 2026Meta browserEmailPhoneName

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta

1000002063888204 · QualifiedLead

Not sending

Meta stopped accepting Catch's access token for this dataset. Brad reissues the system user token, then reconnect.

Sent: 38
Rejected: 0
Retracted: 0

Can match qualified leads100%

50% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$450 per qualified lead.

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002063888204/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789813008,
        "event_id": "ld-hbanem-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "3c233859ea..."
          ],
          "ph": [
            "5c9cb4a081..."
          ],
          "fn": [
            "b258f86148..."
          ],
          "ln": [
            "80e4d16170..."
          ],
          "zp": [
            "f02de118ff..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "d6c2f101f7..."
          ],
          "fbp": "fb.1.1789812590158.434692362",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 450,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

17 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsTyler Okafor, lead from Sep 19, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2807353027"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-hbanem-q",
        "eventTimestamp": "2026-09-19T10:16:48+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "3c233859ea..."
            },
            {
              "phoneNumber": "d04f3fb8e1..."
            },
            {
              "address": {
                "givenName": "b258f86148...",
                "familyName": "80e4d16170...",
                "regionCode": "CA",
                "postalCode": "T2P 3E5"
              }
            }
          ]
        },
        "conversionValue": 450,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

18 days ago

events_received: 1

MetaLeila Hassan, lead from Sep 18, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002063888204/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789794850,
        "event_id": "ld-3omct8-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "a47a634af0..."
          ],
          "ph": [
            "218db99f92..."
          ],
          "fn": [
            "b811f03f71..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "ad9be23725..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "855ae3a52d..."
          ]
        },
        "custom_data": {
          "value": 450,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

18 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsLeila Hassan, lead from Sep 18, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2807353027"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-3omct8-q",
        "eventTimestamp": "2026-09-19T05:14:10+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwjLsetwhYOiadgqQpCxSZ9nsL"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "a47a634af0..."
            },
            {
              "phoneNumber": "d99029e445..."
            },
            {
              "address": {
                "givenName": "b811f03f71...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T3L 5A0"
              }
            }
          ]
        },
        "conversionValue": 450,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

21 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsOwen Singh, lead from Sep 15, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2807353027"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1h3yje0-q",
        "eventTimestamp": "2026-09-16T05:21:26+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "f952bec719..."
            },
            {
              "phoneNumber": "cb797bf2c0..."
            },
            {
              "address": {
                "givenName": "b8746e3fc5...",
                "familyName": "f4d25158cc...",
                "regionCode": "CA",
                "postalCode": "T3H 1R7"
              }
            }
          ]
        },
        "conversionValue": 450,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

21 days ago

events_received: 1

MetaOwen Singh, lead from Sep 15, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002063888204/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789536086,
        "event_id": "ld-1h3yje0-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "f952bec719..."
          ],
          "ph": [
            "b9def49972..."
          ],
          "fn": [
            "b8746e3fc5..."
          ],
          "ln": [
            "f4d25158cc..."
          ],
          "zp": [
            "57da7cd687..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "1a983bd710..."
          ],
          "fbc": "fb.1.1789536086656.1902.IwARFi_SVcmKVYF4HAX7X_ws0t0Z",
          "fbp": "fb.1.1789449686656.1902.232510741"
        },
        "custom_data": {
          "value": 450,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

21 days ago

events_received: 1

MetaOmar Hassan, lead from Sep 15, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002063888204/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789516886,
        "event_id": "ld-1ebhduo-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "8a1aa783b0..."
          ],
          "ph": [
            "dfa5579d72..."
          ],
          "fn": [
            "21297e6e96..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "a24359cc2d..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "4421eea472..."
          ],
          "fbc": "fb.1.1789516886317.3645.IwARp0pIqnv8ik-MFmOZpw1sOQBB",
          "fbp": "fb.1.1789430486317.3645.780251798",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 450,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

21 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsOmar Hassan, lead from Sep 15, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2807353027"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1ebhduo-q",
        "eventTimestamp": "2026-09-16T00:01:26+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "8a1aa783b0..."
            },
            {
              "phoneNumber": "8a78c8471f..."
            },
            {
              "address": {
                "givenName": "21297e6e96...",
                "familyName": "1677157879...",
                "regionCode": "CA",
                "postalCode": "T3R 3R5"
              }
            }
          ]
        },
        "conversionValue": 450,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

21 days ago

events_received: 1

MetaEthan Thompson, lead from Sep 15, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002063888204/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789473688,
        "event_id": "ld-48lk76-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "8df3ac07d7..."
          ],
          "ph": [
            "65056cf550..."
          ],
          "fn": [
            "7b8bd6c0ab..."
          ],
          "ln": [
            "265ce76730..."
          ],
          "zp": [
            "8c3d78eaff..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "718deba6b8..."
          ],
          "fbc": "fb.1.1789355573611.IwARLveRP9wpUPKPfdHN8St-titr",
          "fbp": "fb.1.1789300888444.522676299",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 450,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

21 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsEthan Thompson, lead from Sep 15, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2807353027"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-48lk76-q",
        "eventTimestamp": "2026-09-15T12:01:28+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwNmBM0ylikGsRz9OeJF8i7Kij"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "8df3ac07d7..."
            },
            {
              "phoneNumber": "4d367222fa..."
            },
            {
              "address": {
                "givenName": "7b8bd6c0ab...",
                "familyName": "265ce76730...",
                "regionCode": "CA",
                "postalCode": "T2T 8R2"
              }
            }
          ]
        },
        "conversionValue": 450,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsEthan Wilson, lead from Sep 12, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2807353027"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1194wn4-q",
        "eventTimestamp": "2026-09-16T00:55:13+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwBLBEWSO4-I0_CVqZXjutvqBL"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "2e23b0e3ec..."
            },
            {
              "phoneNumber": "0dffe0c5e6..."
            },
            {
              "address": {
                "givenName": "7b8bd6c0ab...",
                "familyName": "919e680ee4...",
                "regionCode": "CA",
                "postalCode": "T3C 3C8"
              }
            }
          ]
        },
        "conversionValue": 450,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

22 days ago

events_received: 1

MetaEthan Wilson, lead from Sep 12, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002063888204/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789520113,
        "event_id": "ld-1194wn4-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "2e23b0e3ec..."
          ],
          "ph": [
            "89bf01c4ff..."
          ],
          "fn": [
            "7b8bd6c0ab..."
          ],
          "ln": [
            "919e680ee4..."
          ],
          "zp": [
            "e0169110f1..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "6eb8d18206..."
          ],
          "fbc": "fb.1.1789210959961.0342.IwARgxLIG36Z_5sfBVWlGxw1NKyw",
          "fbp": "fb.1.1789124559961.0342.704141635",
          "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 450,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a retraction of the qualified lead

23 days ago

Retraction accepted.

Google AdsChloe MacLeod, lead from Sep 13, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Ads API",
  "method": "POST",
  "url": "https://googleads.googleapis.com/v23/customers/2807353027:uploadConversionAdjustments",
  "body": {
    "conversionAdjustments": [
      {
        "conversionAction": "customers/2807353027/conversionActions/{Qualified lead (CRO Engine)}",
        "adjustmentType": "RETRACTION",
        "adjustmentDateTime": "2026-09-15T05:18:17+00:00",
        "orderId": "ld-ip8nvh-q"
      }
    ],
    "partialFailure": true,
    "validateOnly": false
  }
}

Sent as a qualified lead

23 days ago

events_received: 1

MetaNoah Singh, lead from Sep 12, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002063888204/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789402659,
        "event_id": "ld-1eldu1o-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "790a4cac65..."
          ],
          "ph": [
            "ddfff2a251..."
          ],
          "fn": [
            "cf3a3bbe33..."
          ],
          "ln": [
            "f4d25158cc..."
          ],
          "zp": [
            "bf8107be4a..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "0d6e45ff5a..."
          ],
          "fbp": "fb.1.1789028540663.269983040",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 450,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

23 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsNoah Singh, lead from Sep 12, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2807353027"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1eldu1o-q",
        "eventTimestamp": "2026-09-14T16:17:39+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "790a4cac65..."
            },
            {
              "phoneNumber": "d21ac1232d..."
            },
            {
              "address": {
                "givenName": "cf3a3bbe33...",
                "familyName": "f4d25158cc...",
                "regionCode": "CA",
                "postalCode": "T2M 7G1"
              }
            }
          ]
        },
        "conversionValue": 450,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

23 days ago

events_received: 1

MetaChloe MacLeod, lead from Sep 13, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002063888204/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789307225,
        "event_id": "ld-ip8nvh-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "d6a3c6f6e9..."
          ],
          "ph": [
            "89fb590015..."
          ],
          "fn": [
            "ec5c41c127..."
          ],
          "ln": [
            "888b90a08f..."
          ],
          "zp": [
            "85ff053a61..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "c27518485f..."
          ]
        },
        "custom_data": {
          "value": 450,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

23 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsChloe MacLeod, lead from Sep 13, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2807353027"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-ip8nvh-q",
        "eventTimestamp": "2026-09-13T13:47:05+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "d6a3c6f6e9..."
            },
            {
              "phoneNumber": "e64db7d019..."
            },
            {
              "address": {
                "givenName": "ec5c41c127...",
                "familyName": "888b90a08f...",
                "regionCode": "CA",
                "postalCode": "T2G 8P1"
              }
            }
          ]
        },
        "conversionValue": 450,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

24 days ago

events_received: 1

MetaEmily Lee, lead from Sep 12, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002063888204/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789239369,
        "event_id": "ld-1hxc7vb-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "bf9aced41d..."
          ],
          "ph": [
            "919acf4f46..."
          ],
          "fn": [
            "e8e9689dea..."
          ],
          "ln": [
            "1508b69789..."
          ],
          "zp": [
            "5dba752954..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "5120e04648..."
          ],
          "fbc": "fb.1.1789239369799.6956.IwARWyWjuG8y7Ht7sgHH-TWmKmjE",
          "fbp": "fb.1.1789152969799.6956.116259423",
          "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.6 Mobile/15E148 Safari/604.1"
        },
        "custom_data": {
          "value": 450,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

24 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsEmily Lee, lead from Sep 12, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2807353027"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1hxc7vb-q",
        "eventTimestamp": "2026-09-12T18:56:09+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "bf9aced41d..."
            },
            {
              "phoneNumber": "e2cc99a71b..."
            },
            {
              "address": {
                "givenName": "e8e9689dea...",
                "familyName": "1508b69789...",
                "regionCode": "CA",
                "postalCode": "T2N 0E1"
              }
            }
          ]
        },
        "conversionValue": 450,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

24 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsLucas Chen, lead from Sep 12, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2807353027"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1fg0x86-q",
        "eventTimestamp": "2026-09-12T13:05:02+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "ce2405d2d6..."
            },
            {
              "phoneNumber": "1b72d17278..."
            },
            {
              "address": {
                "givenName": "7cadab457a...",
                "familyName": "3abd72ec63...",
                "regionCode": "CA",
                "postalCode": "T2T 5N5"
              }
            }
          ]
        },
        "conversionValue": 450,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

24 days ago

events_received: 1

MetaLucas Chen, lead from Sep 12, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002063888204/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789218302,
        "event_id": "ld-1fg0x86-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "ce2405d2d6..."
          ],
          "ph": [
            "3c54145d3d..."
          ],
          "fn": [
            "7cadab457a..."
          ],
          "ln": [
            "3abd72ec63..."
          ],
          "zp": [
            "ed4f43e00b..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "f95ac1451d..."
          ],
          "fbc": "fb.1.1789218302848.1824.IwARjx09sqToUu9OEdFZJo3B5LUR",
          "fbp": "fb.1.1789131902848.1824.980111878",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 450,
          "currency": "CAD"
        }
      }
    ]
  }
}

Rejected: qualified lead

25 days ago

The click is older than this conversion action's click-through window.

Google AdsJordan Martin, lead from Sep 12, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "2807353027"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-1elgzjn-q",
        "eventTimestamp": "2026-09-12T08:11:56+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwX-IC8x2AlIi30vA4hkDkKOMW"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "6e4fbadc97..."
            },
            {
              "phoneNumber": "d99029e445..."
            },
            {
              "address": {
                "givenName": "136c676576...",
                "familyName": "b6f8d434a8...",
                "regionCode": "CA",
                "postalCode": "T3R 6R8"
              }
            }
          ]
        },
        "conversionValue": 450,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

25 days ago

events_received: 1

MetaJordan Martin, lead from Sep 12, 2026Meta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002063888204/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789200716,
        "event_id": "ld-1elgzjn-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "6e4fbadc97..."
          ],
          "ph": [
            "218db99f92..."
          ],
          "fn": [
            "136c676576..."
          ],
          "ln": [
            "b6f8d434a8..."
          ],
          "zp": [
            "164b405af9..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "a892d086f2..."
          ],
          "fbp": "fb.1.1789148876384.303132541",
          "client_user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Safari/537.36"
        },
        "custom_data": {
          "value": 450,
          "currency": "CAD"
        }
      }
    ]
  }
}

Sent as a qualified lead

25 days ago

events_received: 1

MetaFatima Hassan, lead from Sep 11, 2026Meta clickMeta browserEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Meta Conversions API",
  "method": "POST",
  "url": "https://graph.facebook.com/v24.0/1000002063888204/events",
  "body": {
    "data": [
      {
        "event_name": "QualifiedLead",
        "event_time": 1789155324,
        "event_id": "ld-xe016b-q",
        "action_source": "system_generated",
        "user_data": {
          "em": [
            "7cfa7b5003..."
          ],
          "ph": [
            "9c22069059..."
          ],
          "fn": [
            "10c932ece8..."
          ],
          "ln": [
            "1677157879..."
          ],
          "zp": [
            "4fd52d229a..."
          ],
          "country": [
            "6959097001..."
          ],
          "external_id": [
            "10505c8a3e..."
          ],
          "fbc": "fb.1.1789155324029.8552.IwARd9Pn-TGOPh_YR-n5YXtDTBPJ",
          "fbp": "fb.1.1789068924029.8552.480757",
          "client_user_agent": "Mozilla/5.0 (Linux; Android 15; Pixel 9) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/141.0.0.0 Mobile Safari/537.36"
        },
        "custom_data": {
          "value": 450,
          "currency": "CAD"
        }
      }
    ]
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta